Marketing Performance Management (MPM) is the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. To effectively apply a Marketing Performance Management approach, organizations need some sort of IT solution to support them. The collection and analysis of relevant data is a crucial part of Marketing Performance Management. By thoroughly analyzing the data, [...]
Bizible automatically track marketing interactions across all channels, from keywords to conferences and everything in between.Insights to help you measure and optimize marketing efforts for revenue to maximize growth and understand and impact the future with a goal-oriented and high fidelity forecast to help you make decisions. Bizible unifies user behavior and advertising data with sales outcomes, allowing user to control the success of the marketing investment. Bizible use omni-channel marketing attribution data to align teams under one goal: revenue. Bizible’s “CMO” dashboard provides clarity across all the marketing channels — whether offline [...]
IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth. IBM Campaign provide sophisticated campaign management to automate marketing programs across channels. IBM Interact deliver the optimal personalized messages in real-time across marketing channels.
IBM Contact Optimization determine the optimal contact strategy for individual customers. IBM Marketing Operations roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool. IBM [...]
IBM Marketing Automation formerly Silverpop allows you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time. Users have access to a visual campaign tool that makes it easy to create marketing programs ranging from simple drip campaigns to those with complex, multiple touch points. Easy to use drag and drop builder makes it very convenient for marketers to build sophisticated campaigns. Marketers can now use Send Time Optimization in their Programs to send messages at the exact time of day and day [...]
Pardot B2B Marketing Automation for Marketers provides a one central canvas to power smarter marketing programs. Pardot provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. Pardot generate more leads and move them quickly through the pipeline, engage buyers on their terms with dynamic, personalized campaigns and understand each step from click to close, capturing true marketing ROI.
Pardot build intelligent, data-driven programs that generate new leads and speed up your sales cycle all while allowing customers to forge their own [...]