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Top 46 Marketing Analytics Software
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Top 46 Marketing Analytics Software

Top 46 Marketing Analytics Software
5 (100%) 7 ratings

Every business has its marketing plans. It is important for all business to know the performance of their marketing strategies; where the efforts are not yielding desired results, all the areas of weaknesses should be strengthened in a way that set goals will be met. It is the goal of every marketer to optimize the gains to full advantage; this can only be achieved with the right tool. The measurement and maximum control of the marketing targets can be achieved with the Marketing Analytics. It is a perfect way to achieve the best in offline efforts as well as the offsite metrics in the marketing efforts of any business. The business of today needs a tool that will take the analysis outside what you can see on the web pages. All the business managers of today need to focus less on web analytics tools because the marketing analytic will bring in a better alternative that will not take their time.

Top Marketing Analytics Software : Moat Analytics, Amplero, Looker, Funnel, Affinio, Marketo Engagement Marketing Platform, Treasure Data, Beckon  , Punchh, InsightSquared, BrandsEye, Ceralytics, Ometria, Kompyte, Unomy, Google Anaytics, TapClicks, Zaius, NinjaCat, Teamgate, Origami Logic, Opal Platform, Kochava, Radius, Pathmatics, Improvado, Lytics, Akita, Ensighten, Indicative, Popcorn Metrics, CleverTap, Adverity Insights, Kapost, CAKE, Signal, Percolate, ThriveHive, Mazeberry, Maroon, Adalyz, Newlytics, Clickx, Signum, Datorama are some of the Top Marketing Analytics Software.

What are Marketing Analytics Software?

Marketing Analytics Software provides tools and features that enable marketers to evaluate the success of their marketing initiatives by measuring performance using business metrics, such as ROI, marketing attribution and overall marketing effectiveness. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, the analytical results can be extracted to provide valuable assistance in driving marketing efforts forward. Marketing analytics tools not only report on the past marketing campaigns but also have the ability to perform a real-time and predictive analysis. Marketing Analytics Software provides the capabilities which will tell you what’s working and what needs working on, with tools and reports that make it simple to make sense of your campaigns.

Marketing Analytics Software will help the business of today understand everything marketing both offline and online. This is the technology that involves all the processes in a marketing campaign which will enable marketers to rate the success of their marketing campaign. This software achieves this by measuring performances through the use of important business metrics. This software will gather data from several marketing channels and bring all into one common view. The analytics of the data can now be effectively taken from this common view. Accountability is very important in business; this software will ensure that proper accountability is gotten from the marketing campaign. Time is money in business; this software will speed up the movement of documents thereby saving valuable time. Any marketing drive should have the customer in focus; this software will conveniently take care of the best interests of the customer.

What is Marketing Analytics Software

What is Marketing Analytics Software

  • Sound User Interface : This is perhaps the greatest attribute of this software. It is easy to use by all with its interface which anyone can easily blend with. It is very flexible to use, you do not need the experience of an IT expert to use this software.
  • Unique Sales Call Reporting : There is the need to track the sales meetings. With series of sales meetings over some months; the meetings can be easily tracked and specific notes can be gotten from such which can be a good reference while training the sales team.
  • Great Dashboard : This is also a very strong attribute of this software, everything about the marketing campaign will be displayed on the dashboard. It can be in the form of readable graphs; highlights of important figures or in the form of tables. The dashboard has the ability to prompt the user in the direction of giving relevant answers to questions that arise.
  • Easy Accessibility: With an internet access and from anywhere in the world, it is possible to make accurate and informed decisions even while the office is thousands of miles away. That is a convenience that this software has brought to marketing.

Top Marketing Analytics Software

Moat Analytics, Amplero, Looker, Funnel, Affinio, Marketo Engagement Marketing Platform, Treasure Data, Beckon  , Punchh, InsightSquared, BrandsEye, Ceralytics, Ometria, Kompyte, Unomy, Google Anaytics, TapClicks, Zaius, NinjaCat, Teamgate, Origami Logic, Opal Platform, Kochava, Radius, Pathmatics, Improvado, Lytics, Akita, Ensighten, Indicative, Popcorn Metrics, CleverTap, Adverity Insights, Kapost, CAKE, Signal, Percolate, ThriveHive, Mazeberry, Maroon, Adalyz, Newlytics, Clickx, Signum, Datorama are some of the Top Marketing Analytics Software.

Top Marketing Analytics Software
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1

Moat Analytics

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time. Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions…

Bottom Line

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

9.5
Editor Rating
8.2
Aggregated User Rating
8 ratings
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Moat Analytics

2

Amplero

Amplero is an artificial intelligence marketing (AIM) company that offers products like Intelligent marketing platform, learned insights platform and a customer data platform that enables business-to-consumer marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible. The Amplero Intelligent Marketing Platform enables marketers to quickly run 1000’s of recursive tests, continuously optimize every customer interaction, and adapt to rapidly evolving consumer behavioral attributes. Amplero allows the marketer to simply set KPIs and parameters rather than spending weeks building complete targeting rules, and the platform does the rest. It’s a true machine learning-driven marketing…

Bottom Line

Amplero is an artificial intelligence marketing (AIM) company that offers products like Intelligent marketing platform, learned insights platform and a customer data platform that enables business-to-consumer marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

7.6
Editor Rating
7.1
Aggregated User Rating
2 ratings
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Amplero

3

Looker

Looker : Looker is a web-based business intelligence platform that brings people and data together. Looker puts actionable data in the hands of the people who need it most, through a unique data description language called LookML. LookML is a easy-to-use modeling language for encapsulating business logic, defining important metrics once and then reusing them throughout the model. Using LookML, analysts can create and curate custom data experiences so any employee can explore and utilize the data that’s most relevant to them. Looker was built from the ground up to enable Big Data processing, leveraging dialect-specific SQL and analytic functions…

Bottom Line

Using LookML, analysts can create and curate custom data experiences so any employee can explore and utilize the data that’s most relevant to them.

7.7
Editor Rating
7.8
Aggregated User Rating
3 ratings
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Looker

Looker

4

Funnel

Funnel offers great dashboards as well as stunning integration with the Google Analytics. It enables everyone to develop reports and dashboards according to their choice without any involvement of any analyst or IT. Presently, data is being uploaded by Funnel for almost more than 70 advertising platforms. But in case one needs support for any other ad platforms, without charging extra we will add them. Funnel enables to select whether the customer wants to report on advertising results based on Google Analytics data or on the native pixels of the advertising platforms. We provide with the updated dashboards which provide…

Bottom Line

Funnel supports Google Analytics to pull down data from your Google Analytics account and match it up with you advertising data so you can measure your advertising ROI based on sales as reported by Google Analytics.

8.5
Editor Rating
8.7
Aggregated User Rating
2 ratings
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Funnel

5

Affinio

Affinio is a SaaS platform designed for the enterprise. Affinio instantly turns incomprehensible amounts of consumer data into actionable insights. Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections. Affinio’s award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing patterns and relationships within any big dataset. Affinio ingests and analyzes users’ first party data sets (CRM, transactional, survey) and third party data sets including Twitter, Pinterest, Reddit, and LinkedIn to reveal hidden audience insights in a comprehensive, highly visual report. Affinio's highly visual and…

Bottom Line

Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections.

8.6
Editor Rating
8.2
Aggregated User Rating
5 ratings
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Affinio

6

Marketo Engagement Marketing Platform

Marketo Engagement Marketing Platform help marketers to master the art and science of digital marketing. Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. Marketo Mobile Engagement allows marketers to drive lasting customer engagement by listening for customer behavior across web, social, email and advertising channels and communicating directly within the mobile environment. In addition, Marketo Mobile Engagement triggers communications across all other digital channels based on behaviors it detects in the mobile environment, creating a consistent conversation every…

Bottom Line

Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success.

8.7
Editor Rating
8.8
Aggregated User Rating
2 ratings
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Marketo Engagement Marketing Platform

7

Treasure Data

Treasure Data is a cloud data management platform where everyone can unify, explore, and automate the analytics that drive their business. Treasure Data provides managed analytics infrastructure as a service, which simplifies data management. Treasure Data provides cloud service for the entire data pipeline, including collection, storage and analysis.Customers have full visibility of their data, data sources, jobs, destinations, users and usage information. They can manage and administer everything from a unified console. Treasure Data allows consolidating data between all users’r SaaS tools automatically, without CSVs; pulling data from all their apps into a single cloud with simple connectors (300+…

Bottom Line

Treasure Data is a cloud data management platform where everyone can unify, explore, and automate the analytics that drive their business.

9.4
Editor Rating
8.2
Aggregated User Rating
3 ratings
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Treasure Data

8

Beckon

Beckon enterprise software delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The platform combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value.Beckon develops spontaneous enterprise software which enables the marketer to unlock their data in order to achieve growth. The clean, integrated, normalized performance dataset of marketing and resulting reports of performances, scorecards and analytics of Beckon…

Bottom Line

Beckon does Data aggregation, ETL, data storage and governance, taxonomy development and normalization, data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration and planning.

8.3
Editor Rating
8.1
Aggregated User Rating
3 ratings
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Beckon

9

Punchh

Punchh is a restaurant Marketing Cloud that can connect with any POS or system, launch programs faster, and drive ROI in real-time and also engages customers anytime, anyplace, and anyhow. Punchh helps to predict customer behavior and define the right offer at the right moment, execute marketing at any store and across any channel automatically and increase guest frequency and spend with the best- in-class Punchh Loyalty. It designs the best loyalty program for a brand, by choosing from a variety of options including Visit-based, Points-based, Tiered membership, Surprise & Delight, Sweepstakes/Gaming, or Targeted Offers. Punchh target individual guests or…

Bottom Line

Punchh is a restaurant Marketing Cloud that can connect with any POS or system, launch programs faster, and drive ROI in real-time and also engages customers anytime, anyplace, and anyhow.

7.6
Editor Rating
9.1
Aggregated User Rating
6 ratings
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Punchh

10

InsightSquared

InsightSquared is a sales performance analytics solution that quickly delivers pre-built reports on every major sales metric. Unlike spreadsheets, InsightSquared’s visual, maintenance-free reports and dashboards provide a custom lens into real-time sales results. Use InsightSquared to establish better relationships with the whole team as well as the setting goals for maximum revenue. InsightSquared uses Accurate Sales Forecasting models that can predict deals that are also accurate and dependable. Every person that is part of the sales team will be able to accessdata to better understand and achieve numbers, with InsightSquared; it will provide the necessary information to ensure accurate forecasts…

Bottom Line

InsightSquared is a sales performance analytics solution that quickly delivers pre-built reports on every major sales metric. Unlike spreadsheets, InsightSquared’s visual, maintenance-free reports and dashboards provide a custom lens into real-time sales results.

8.1
Editor Rating
8.4
Aggregated User Rating
1 rating
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InsightSquared

11

BrandsEye

BrandsEye is the world’s first crowd integrated media intelligence platform, it enables effective media monitoring and online reputation management by providing its clients with real time data insights and analytics. Since BrandsEye is globally ready, they cater to multiple languages across Africa, Australasia, Europe, the Middle East and the Americas allowing its users to track their brand conversations wherever they go.Users will gain important information in understanding data that provides its users the right knowledge on how the brand is doing. It could be from online, on social media, in print and even broadcast media, all of which are sources…

Bottom Line

BrandsEye provides you with access to real-time data and functionality that lets you gather, visualize, interrogate and slice and dice information to help you better understand and support your strategic business objectives.

7.6
Editor Rating
8.1
Aggregated User Rating
2 ratings
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BrandsEye

12

Ceralytics

Ceralytics is a content intelligence platform that uncovers the topics that drive awareness, engagement, and conversions on a company’s site, and identifies how its positioned against competition. It identifies the most effective topics that are building awareness in a company’s site, which topics are currently converting, and uncovers how a company is positioned within its industry against competition. Data-driven content marketing insights from Ceralytics helps company’s create and promote their most effective content with technology that identifies the content a company should create to maximize return on investment, discovers the content on a company’s site that converts, uncovers content gaps…

Bottom Line

Ceralytics is a content intelligence platform that uncovers the topics that drive awareness, engagement, and conversions on a company’s site, and identifies how its positioned against competition.

7.6
Editor Rating
9.3
Aggregated User Rating
3 ratings
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Ceralytics

13

Ometria

Ometria is a comprehensive ecommerce marketing software solution for online retailers. It allows users to work with an all-in-one-solution created for the purpose of driving profitable ecommerce. It help companies acquire and retain customers to maximize profitability and work with analytics that can assist in analyzing the behavior of customers. The Ometria product brings together transaction, interaction and offline data sources to create a detailed profile of each customer. The platform provides key insights, relevant marketing metrics and instant reports about a company’s customer base. The Ometria platform allows a company to send each customer automated, personalized marketing messages on…

Bottom Line

Ometria is a comprehensive ecommerce marketing software solution for online retailers. It allows users to work with an all-in-one-solution created for the purpose of driving profitable ecommerce, it help companies acquire and retain customers to maximize profitability and work with analytics that can assist in analyzing the behavior of customers.

7.6
Editor Rating
5.3
Aggregated User Rating
10 ratings
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Ometria

14

Kompyte

Kompyte is especially designed for the customers to learn about the various online strategies of their competitors and also to give them response but in a way which is affordable as well as easy plus fast for a company or business of any size. It simply reinvents the means through which various companies competes each other on the internet but now with the help of Kompyte, they can compete in a much effective and smarter way. What Kompyte does is that it visits the websites, social profiles, advertisements, mentions etc. of the customers and gives a notification whenever there is…

Bottom Line

Kompyte sends you real-time alerts when a competitor changes their product marketing strategy so you’re always one step ahead.

7.6
Editor Rating
8.4
Aggregated User Rating
2 ratings
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Kompyte

15

Unomy

Unomy provide sales executives with the information they need to be the FACE of their organizations. Armed with the industry's top business data platform, Unomy's clients can easily learn and understand their prospects and customers, talk to the right people, be relevant and stay relevant, every single time. Unomy provides in-depth sales and marketing intelligence to B2B companies around the world. Every day the teams of data scientists, software developers, analysts, and B2B sales and marketing mavens are helping businesses around the world find new customers, win more deals and market more effectively. Unomy is a simple and intuitive application…

Bottom Line

Unomy automatically scans the names of the companies you enter to retrieve relevant, up-to-date information on each company.Import bulk URLs, and Unomy will instantly show you valuable information about the companies behind them.Filter, sort and prioritize your opportunities faster than ever by importing bulk client emails into Unomy.

8.0
Editor Rating
8.7
Aggregated User Rating
3 ratings
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Unomy

16

Google Anaytics

Google Analytics collects customers and their purchase history from websites and behavioral data from a variety of systems. The Google Analytics features are collection APIS, tag management support, configuration APIS, custom variables, data import, native data onboarding integrations, user access controls, data access, filtering and manipulation, funnel analysis, shopping and checkout funnels, custom funnels (analytics 360 only), multi-channel funnels, app event funnels, mobile app reporting, real-time reporting, segmentation, user flow reporting, visualization and monitoring audience demographics, intelligence and anomaly detection, multi-touch attribution, predictive analytics, publisher integrations, remarketing integrations, app notifications and remote configs. Google Analytics’ Audience overview lets users see…

Bottom Line

Google analytics collects data from websites and behavioral data from mobile apps, online point of sale systems, video game consoles, customer-management relationship systems and other internet connective platforms.

7.9
Editor Rating
8.6
Aggregated User Rating
3 ratings
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Google Anaytics

17

TapClicks

TapClicks, is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. Tapcliks offers Marketing Reporting Dashboard and Operations Platform Unified, scalable, end-to-end solution for marketing analytics and reporting, now complete with workflow and order…

Bottom Line

The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source

8.9
Editor Rating
8.5
Aggregated User Rating
2 ratings
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TapClicks

18

Zaius

Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue. It's the first CRM explicitly built for B2C marketers. Zaius delivers customer segmentation, personalization, lifecycle automation, optimization, and attribution. Zaius makes customer segmentation easy as it links customers' behaviors and attributes across channels and devices, then puts that data directly in a company's hands for easy, real-time customer segmentation and immediate activation. Through its multi-channel personalization, Zaius unifies customers' behaviors and attributes across channels and devices, to build content…

Bottom Line

Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue.

7.6
Editor Rating
7.9
Aggregated User Rating
2 ratings
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Zaius

19

NinjaCat

NinjaCat is an all-in-one reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user-friendly PDF or dashboard. NinjaCat offers features such as integrations, PPC Reporting, SEO reporting, budget monitoring, call tracking, dashboards and campaign monitoring. NinjaCat can help save the user hundreds of hours by automating the user’s reporting cycle, increasing retention and winning new clients by delivering stunning, effective PPC, SEO & Social Media reports that will tell the story of success to the user’s clients. NinjaCat also integrates with most 3rd party call…

Bottom Line

NinjaCat provides security and reliability, white label dashboards, budget monitoring, campaign monitoring, white glove setup and service, 24/7 support and best practices, tips & tricks to grow your agency aside from automated reporting.

7.6
Editor Rating
9.1
Aggregated User Rating
1 rating
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NinjaCat

20

Teamgate

Teamgate is Cloud based intelligent Sales Stack platform for small and mid-size teams with power to explode sales. With its simple yet playful interface, Teamgate is a great tool for every salesman. Intelligent aspect of the system gives a salesman most relevant reports and insights. Teamgate contains all necessary tools that might be needed, from lead capturing to sophisticated reporting and forecasting system. Teamgate helps reconcile business, deep analysis & product development skills to create strong product designed to turn its clients companies into businesses with strong sales numbers. Teamgate and Transportation & Logistics provide Google maps integration which target…

Bottom Line

Teamgate contains all necessary tools that might be needed, from lead capturing to sophisticated reporting and forecasting system. Teamgate helps reconcile business, deep analysis & product development skills to create strong product designed to turn its clients companies into businesses with strong sales numbers.

8.8
Editor Rating
8.4
Aggregated User Rating
2 ratings
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Teamgate

21

Origami Logic

Origami Logic is a marketing analytics platform that is changing the way marketing insights are generated and consumed by marketers. The platform collects and harmonizes data from all online and offline marketing channels so that users can get accurate results quickly. It measures the impact of marketing on business and identifies powerful insights on what’s working, what’s not, and where users can optimize. Origami Logic helps marketers to unify and refine their vast array of marketing data, across every channel and platform and let them search and organize it in real-time, in whatever way makes sense to them, so they…

Bottom Line

Origami Logic changes the way marketers drive their business by enabling them to make better decisions faster.

7.6
Editor Rating
7.5
Aggregated User Rating
2 ratings
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Origami Logic

22

Opal Platform

Opal is the marketing collaboration platform that makes it easy for a company to build, view, and share its brand stories. Opal is used for marketing collaboration. Opal enables marketing teams to do their best work together. Opal enables marketing teams to do their best work together. Complex marketing comes alive easily in the Opal platform from idea and brief to content and delivery. The most complex stories come together seamlessly as the Opal platform keeps execution and delivery against the strategy on track. The Opal platform removes the need to dig through emails, spreadsheets or file systems by keeping…

Bottom Line

Opal is the marketing collaboration platform that makes it easy for a company to build, view, and share its brand stories. Opal is used for marketing collaboration.

7.6
Editor Rating
7.9
Aggregated User Rating
1 rating
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Opal Platform

23

Kochava

Kochava understands the needs of mobile marketers which include but also go beyond analytics and attribution. The Kochava Unified Audience Platform helps you to Plan, Target, Activate, Measure, and optimize your app campaigns. Kochava is a trusted, unbiased independent partner who provides real-time, actionable data on your app’s activity. Kochava is best known for its analytics and configurable attribution tools. Kochava analytics includes media cost and return on investment for each of the 12 most important metrics you need to measure in a campaign. Kochava attribution tools identify a user by device ID, fingerprint, and IP address. Kochava also offers…

Bottom Line

Kochava offers a unique, holistic and unbiased analytics platform to plan, target, measure and optimize media spend and the Kochava platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations,

7.6
Editor Rating
7.0
Aggregated User Rating
2 ratings
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Kochava

24

Radius

Radius is built for the kind of action that leads directly to results: increased revenue, deepened understanding of who a business’s best customers are and how to find more of them, and the kind of real-time, accurate information that keeps an entire organization at the front of the pack. The Radius Business Graph, an external data cloud of over 50 billion dynamic signals on more than 18 million U.S. businesses, makes data increasingly valuable while Radius shows its users how to interpret and refine their CRMs. Moreover, the software integrates seamlessly into existing systems, amplifying what users have without disrupting…

Bottom Line

Radius separates the critical signals from the data noise, so you can learn everything you need to know about your best customers, deepen your relationship with them, and identify more businesses like them. And with our industry-leading security, you’ll fall in love with the cloud all over again.

8.8
Editor Rating
8.4
Aggregated User Rating
2 ratings
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Radius

25

Pathmatics

Pathmatics provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, unparalleled data depth and accuracy, and a powerful newsfeed. Its Patent-Pending Pathsource Technology gives a unique way to how each ad impression makes the journey from publisher to advertiser including programmatic channels. In the Ad Serving Process by Patent-Pending Pathsource Technology, when a user visits a web page, they simply see their browser loading many advertisements; behind the scenes, to load a single ad, the browser may…

Bottom Line

Pathmatics provides digital advertising intelligence to advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, and more.

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
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Pathmatics

26

Improvado

Improvado is a cross-channel reports & visualization software that helps Ad agencies to aggregate advertising data in any visualization tool in minutes. Improvado.io empowers marketing teams to use their favorite tools to map data, build and visualize custom reports and more. Once aggregated, side-by-side comparisons of critical cross-channel metrics can be used to address some of the most significant business decisions. Improvado.io is a middleware solution that instantly connects marketing APIs into any visualization tool without the help of any developers. The All-in-one Custom Dashboard saves users from logging into all different Ad platforms (social, search, display) for updates on…

Bottom Line

Visualize data in the Improvado dashboard or any BI tool such as Tableau, Looker, Google Data Studio, Excel, Google spreadsheet.

7.6
Editor Rating
9.1
Aggregated User Rating
5 ratings
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Improvado

27

Lytics

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Lytics is the first customer data platform that helps brands orchestrates relevant marketing with built-in data science. Lytics helps one to understand who their customers are, how they engage with their brand and what content interests them. Lytics customer data platform makes it simple to build user profiles, orchestrate cross-channel campaigns, and predict behaviors and affinities with built-in machine learning. It helps when jumping between databases and interfaces…

Bottom Line

Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP) and also helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP).

7.6
Editor Rating
8.1
Aggregated User Rating
2 ratings
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Lytics

28

Akita

Akita measures the health of your accounts and gives you an actionable list of at-risk customers and you can focus on the right accounts at the right time.Akita integrates with the cloud-based software your business already uses—the leaders in accounting, customer relationship management, customer service, and marketing. Getting started only takes minutes and requires no IT involvement. Akita delivers the tools needed by the Customer Success Managers in order to decrease the churn and drive upsells. It provides with a practical list of those customers who are at risk along with measuring the overall health of their accounts. Without making…

Bottom Line

Akita provides prompts access to the entire history of customer to customer success managers and makes it possible for them to become more efficient and effective. It also enables to identify those customers who are at risk and once one can identify that why someone is at risk only then they can protect it from getting dead.

7.6
Editor Rating
8.9
Aggregated User Rating
1 rating
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Akita

29

Ensighten

Ensighten is a software that meets the needs of the world's largest brands across digital marketing, privacy and data protection with products such as privacy GDPR (General Data Protection Regulation), privacy enterprise, customer data platform, tag management, and mobile tag management. Privacy GDPR delivers an easy to install and deploy the robust GDPR website compliance in 3 steps which are; deploy, administer and monitor. Privacy enterprise offers Ensighten Privacy, a real-time data privacy enforcement so that companies can easily comply with the GDPR and other data privacy regulations, assess privacy risk and stop unauthorized website trackers from firing. Ensighten privacy…

Bottom Line

Ensighten meets the needs of brands across digital marketing, privacy and data protection with products such as privacy GDPR, privacy enterprise, customer data platform, tag management, and mobile tag management.

7.6
Editor Rating
7.9
Aggregated User Rating
4 ratings
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Ensighten

30

Indicative

Indicative is a software that provides analytics for business growth, so growth marketers, product managers, and data analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects all the customer data sources, synthesizes them into a complete view of behavior, and gives actionable insights needed to grow the customer base and to build great products by the provision of the data explorer, multi-path funnels, calculator, cohorts, user explorer, data manager, and intelligent dashboards. The data explorer is used to analyze and explore the customer behavior data without limitations, Indicative's multi-path funnels allows the visualization of multiple conversion paths…

Bottom Line

Indicative is a software that provides analytics for business growth so growth marketers, product managers, and data analysts use indicative to optimize customer conversion, engagement, and retention.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
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Indicative

31

Popcorn Metrics

Popcorn Metrics is a visual integration solution to set up events and track customer actions on websites, without writing custom code. It can be used to setup Mixpanel, KISSmetrics, Intercom.io, Trak.io, and Customer.io. Popcorn Metrics tells users what visitors do inside pages. The Visual Editor to can be added to websites to track signups, logins, downloads forms, revenue, user profiles, and more. A Tracking Plan helps teams keep control of all their tracking across their web assets. Popcorn Metrics Visual Editor lets users select what to tag directly on their website and the snippet allow users to tag events just…

Bottom Line

Popcorn Metrics integrates the leading tools that companies need for analytics, conversion funnels, cohort analysis, and customer lifecycle messaging.

7.6
Editor Rating
7.4
Aggregated User Rating
2 ratings
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Popcorn Metrics

32

CleverTap

CleverTap helps the user to build long-term valuable relationships with the user’s customers by not only giving access to behavioral analytics information in real-time but also providing an Engagement Platform that helps the user reach the user’s users via the right channel at the right time and with the most optimal message. CleverTap offers features such as Funnels, Retention Cohorts, Attribution, Pivots, Rich User Profiles, Uninstalls, Device Crossovers, Flows, Clever Campaigns, Triggered and Scheduled Campaigns, Personalization, A/B Testing, User Segmentation, In-App Notifications, Push Notifications, SMS Messages, Web Push Notifications, Web Pop Ups, Email Messages, Facebook Remarketin, Webhooks and Server APIs.…

Bottom Line

CleverTap offers features such as Funnels, Retention Cohorts, Attribution, Pivots, Rich User Profiles, Uninstalls, Push Notifications, SMS Messages, Web Push Notifications, Web Pop Ups, Email Messages, Facebook Remarketing, Webhooks and Server APIs.

7.6
Editor Rating
7.2
Aggregated User Rating
2 ratings
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CleverTap

33

Adverity Insights

Adverity Insights is the most specialized data exploration and visualization tool on the market. Adverity Insights was specifically built for marketers and agencies to stay ahead of their business. Adverity Insights allows exploration, visualization and analysis of a company’s data. It helps to keep tabs on a company’s marketing performance by continually comparing and optimizing ongoing campaigns and calculate their ROI. Adverity Insights ensures that no matter where data originates from, a company will have instant access to its data without having to create new models or cleanse the data. Adverity Insights allows access to all data and drill down…

Bottom Line

Adverity Insights is the most specialized data exploration and visualization tool on the market. Adverity Insights allows exploration, visualization and analysis of a company’s data.

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
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Adverity Insights

34

Kapost

Kapost is a platform that drives operation, and it enables a company to realize their B2B marketing strategy, and Kapost also provides professional services by offering experts who help businesses unlock the value of Kapost -and their marketing team. Kapost platform can assist in delivering the right content to the right customer at the right time- to accelerate revenue and to drive a business forward. Kapost platform can be used to visualize the content strategy, and this allows firms to focus on customer-centric content that supports the business objectives and avoids the all too common strategic drift. Therefore with the…

Bottom Line

Kapost delivers a platform to enable companies to realize their B2B marketing strategy, and professional services by offering experts who help businesses unlock the value of Kapost -and their marketing team.

7.6
Editor Rating
8.7
Aggregated User Rating
1 rating
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Kapost

35

CAKE

CAKE’s powerful SaaS solution will bring clarity to the user’s multi-channel marketing campaigns and empower the user with the insights to make intelligent marketing decisions. CAKE offers solutions such as CAKE Basic which offers Admin APIs, interface, lead generation and ecommerce; CAKE for Networks which offers CAKE Unique Link, Redirect Strategy, CAKE Workflow, Affiliate Card, Offer Card, Campaign Card, Offer Card, Affiliate Tracking, Affiliate Portal, Reporting & Accounting and CAKE for Advertisers which offers features such as Search Channel, Affiliate Channel, cards, lead generation and reporting. CAKE brings clarity to digital marketing campaigns for clients around the world and empowers…

Bottom Line

CAKE offers solutions such as CAKE Basic which offers lead generation and ecommerce; CAKE for Networks which offers CAKE Workflow, Cake Card, Affiliate Portal, Reporting & Accounting and CAKE for Advertisers which offers Search Channel, cards, lead generation and reporting.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
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CAKE

36

Signal

Signal is an enterprise-wide solution which integrates disparate data to create profiles that evolve as fast as customer preferences and is renowned for its 50-millisecond response time and processing customer signals 50 billion times a day. Signal offers solutions such as Identity for Media and Identity for Insights, Identity Graph, activation and insights. Signal’s collaborative team helps the user harness assets to power addressable media campaigns, building dynamic customer profiles from the user’s existing data. Signal’s analytics solution connects siloed and disjointed data to give the user a holistic view of customer relationships, which helps the user make insights-driven decisions…

Bottom Line

Signal offers customer data foundation, continuous identification, always-active profiles, marketing connections, solutions such as Identity for Media and Identity for Insights, Identity Graph, activation and insights.

7.6
Editor Rating
8.4
Aggregated User Rating
1 rating
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Signal

37

Percolate

Percolate is an all-in-one software for global marketing visibility, coordination, and governance which powers successful multi-channel marketing from giving global visibility across initiatives down to measuring individual campaign impact and also helps the user see, organize, and improve everything marketing makes. Percolate offers products such as Marketing Calendar, Content Marketing, Marketing Project Management, Marketing Asset Management, Social Media Management, Integrations and API. Percolate’s marketing calendar lets the user see omnichannel marketing initiatives in one place to track efforts by platform, campaign, status, team and product area where the user can also adjust the calendar view to quickly find what the…

Bottom Line

Percolate is an all-in-one software which offers products such as Marketing Calendar, Content Marketing, Marketing Project Management, Marketing Asset Management, Social Media Management, Integrations and API.

7.6
Editor Rating
Aggregated User Rating
1 rating
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Percolate

38

ThriveHive

Thrivehive helps businesses take charge of their growth by combining actual human guidance with easy-to-use technology to make marketing the user’s business easy, effective, and affordable where the ThriveHive’s Guided Marketing Platform and digital marketing services lets the user eliminate the guesswork, maximize time, and get back to running the user’s business. Thrivehive offers features such as guided marketing platform, targeted display, social media marketing, SEM, SEO, email marketing, website design, local listings builder, interactive video, logo creation and live chat leads. The Thrivehive’s Guided Marketing Platform includes a customized marketing plan, expert coaching, a search engine-optimized website, and a…

Bottom Line

Thrivehive offers features such as guided marketing platform, targeted display, social media marketing, SEM, SEO, email marketing, website design, local listings builder, interactive video, logo creation and live chat leads.

7.6
Editor Rating
8.2
Aggregated User Rating
1 rating
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ThriveHive

39

Mazeberry

Mazberry is a technology company that provides web advertisers with total control over their marketing spend. Mazberry helps companies to understand their data thanks to a view to combines analysis, artificial intelligence and a proven methodology. It helps to take control of a company’s marketing mix and product mix by simply using its already existing data. Mazberry helps companies take measured decisions and remain adaptive when managing their marketing mix and also product mix. Mazberry helps companies to maximize their ad spend by visualizing all touch points with clients, analyzing the performance of marketing channels and draft efficient action plans.…

Bottom Line

Mazberry is a technology company that provides web advertisers with total control over their marketing spend. Mazberry helps companies to understand their data thanks to a view to combines analysis, artificial intelligence and a proven methodology.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Mazeberry

40

Maroon

Maroon is a complete predictive suite for enterprise marketers that enables businesses to derive more meaning with sufficient data points, it delivers predictive insights to show the way ahead, it provides predictive lead scoring for easy and accurate prioritization, and it offers predictive intelligence for marketing products. Maroon provides a single customizable platform for accessing all marketing insights, and it delivers data aggregation, rapid data mining, data classification, customizable BI, web scraping and artificial intelligence. Maroon offers solutions such as predictive scoring, real-time enrichment, net new accounts, ABM assist, and Maroon Data Lake. Maroon's predictive scoring enables a company to…

Bottom Line

Maroon is a complete predictive suite for enterprise marketers that enables businesses to derive more meaning with abundant data points, predictive insights, predictive lead scoring, and predictive intelligence.

7.6
Editor Rating
8.4
Aggregated User Rating
1 rating
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Maroon

41

Adalyz

Adalyz is a complete Ad Analytics solution that empowers marketers to access their social, search, mobile and video advertising data in one unified dashboard. Adalyz lets them optimize digital ad strategy for maximum impact and increases ROI of their digital ad spend. It provides comparative Dashboard and Reports across all ad platforms; this enables digital marketing teams to work collaboratively. Adalyz currently supports Google Ad Words, Facebook Ads, Instagram Ads, Twitter ads and Affiliate networks. Adalyz helps Digital Marketers to acquire more Customers and reduce CAC by understanding and getting actionable insights of their cross-channel Advertising data in one unified…

Bottom Line

Adalyz allow marketers to analyze and optimize their search, social and affiliate Ad Campaigns in One Place

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
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Adalyz

42

Newlytics

Newlytics is software that tracks marketing investment, results and where those results come from, monitor and improve marketing funnel. Newlytics allow users to upload budget for different marketing activities, and it makes the connections between how much a user can send and how the leads are created. It makes it possible to find out the information about cost per sale and cost per lead, mark sales and discover the avenues giving out best results using visual funnels. Newlytics will automatically track all the leads that enter your website. Companies can find out the origin of their leads, monitor how they…

Bottom Line

Newlytics is a platform that allow marketers to upload various budget for different marketing activities and link dot between expenditure

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Newlytics

43

Clickx

Clickx is a comprehensive software tool to plan, execute, and measure the user’s inbound marketing which also generates traffic, measures leads and converts customers online. Clickx offers features such as Local Profiles, Keywords, Site Audit, Content, Backlinks, Analytics, Search Console, Social, Competitors, Calls Analytics, PPC Reports, Social Retargeting and Display. Clickx improves the online profile of the user’s business by acquiring local listings on a multitude of platforms which can be added to the dashboard. With Clickx, a business will see how frequent specific searches are and what searches are directing users to their website. Clickx’s comprehensive site audit enables…

Bottom Line

Clickx offers features such as Local Profiles, Keywords, Site Audit, Content, Backlinks, Analytics, Search Console, Social, Competitors, Calls Analytics, PPC Reports, Social Retargeting and Display.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Clickx

44

Signum

The Signum suite Quantifind’s on-demand platform helps brands improve decision-making with insights that drive revenue for restaurants. With an origin in atomic physics, Signum applications automatically extract the signals that help to understand a business and the competition like never before. Signum quantifind helps a team zero in on data carefully correlated to the business performance so as to make smarter marketing decisions. Its explanatory analytics platform helps to innovate and grow brands. Signum quantifind helps to discover new ways to understand business. The platform focuses on the data patterns correlating most closely with the business KPIs. In a world…

Bottom Line

The signum suite Quantifind’s on-demand platform helps brands improve decision-making with insights that drive revenue for restaurants.

7.6
Editor Rating
8.2
Aggregated User Rating
1 rating
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Signum

45

Datorama

Datorama is one centralized platform and has AI-powered technology for all the user’s marketing data and decision making. Datorama offers products such as Data Integration Engine, Insights Engine and Activation Engine. Datorama provides user-friendly KPIs and a data visualization layer allowing marketers to easily create and share impactful dashboards across their teams. Datorama also automates performance monitoring with beautiful marketing dashboards that are easy to access and share. Datorama also lets the user launch one-click dashboards of the most crucial marketing KPIs with SmartLenses where the user then, anticipate what’s next with forecasting and predictive analytics. Datorama turns insights into…

Bottom Line

Datorama optimizes performance by making the user’s data actionable with goals, pacing, alerts and chat which lets users gain cross-channel visibility to see which channels, campaigns, and content best drive the users’ KPIs.

7.6
Editor Rating
8.1
Aggregated User Rating
6 ratings
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Datorama

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About The Author
imanuel