CRM
Now Reading
Top 24 Marketing Analytics Software
0

Top 24 Marketing Analytics Software

Top 24 Marketing Analytics Software
5 (100%) 12 ratings

Every business has its marketing plans. It is important for all business to know the performance of their marketing strategies; where the efforts are not yielding desired results, all the areas of weaknesses should be strengthened in a way that set goals will be met.

It is the goal of every marketer to optimize the gains to full advantage; this can only be achieved with the right tool. The measurement and maximum control of the marketing targets can be achieved with the Marketing Analytics.

It is a perfect way to achieve the best in offline efforts as well as the offsite metrics in the marketing efforts of any business. The business of today needs a tool that will take the analysis outside what you can see on the web pages. All the business managers of today need to focus less on web analytics tools because the marketing analytic will bring in a better alternative that will not take their time.

What are the Top Marketing Analytics Software: Moat Analytics, Datorama, Affinio, Funnel, Marketo Engage, Improvado, Beckon  , Indicative, InsightSquared, Ensighten, Google Anaytics, BrandsEye, NinjaCat, TapClicks, Pathmatics, Popcorn Metrics, Adverity Insights, Signal, ThriveHive, Adalyz, CAKE, Clickx, Maroon, Newlytics are some of the Top Marketing Analytics Software.

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

What are Marketing Analytics Software?

Marketing Analytics Software provides tools and features that enable marketers to evaluate the success of their marketing initiatives by measuring performance using business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, the analytical results can be extracted to provide valuable assistance in driving marketing efforts forward. Marketing analytics tools not only report on the past marketing campaigns but also have the ability to perform a real-time and predictive analysis.

Marketing Analytics Software provides the capabilities which will tell you what’s working and what needs working on, with tools and reports that make it simple to make sense of your campaigns.

Marketing Analytics Software will help the business of today understand everything marketing both offline and online. This is the technology that involves all the processes in a marketing campaign which will enable marketers to rate the success of their marketing campaign. This software achieves this by measuring performances through the use of important business metrics. This software will gather data from several marketing channels and bring all into one common view. The analytics of the data can now be effectively taken from this common view.

Accountability is very important in business; this software will ensure that proper accountability is gotten from the marketing campaign. Time is money in business; this software will speed up the movement of documents thereby saving valuable time. Any marketing drive should have the customer in focus; this software will conveniently take care of the best interests of the customer.

What is Marketing Analytics Software

What is Marketing Analytics Software

  • Sound User Interface: This is perhaps the greatest attribute of this software. It is easy to use by all with its interface which anyone can easily blend with. It is very flexible to use, you do not need the experience of an IT expert to use this software.
  • Unique Sales Call Reporting: There is the need to track the sales meetings. With series of sales meetings over some months; the meetings can be easily tracked and specific notes can be gotten from such which can be a good reference while training the sales team.
  • Great Dashboard: This is also a very strong attribute of this software, everything about the marketing campaign will be displayed on the dashboard. It can be in the form of readable graphs; highlights of important figures or in the form of tables. The dashboard has the ability to prompt the user in the direction of giving relevant answers to questions that arise.
  • Easy Accessibility: With an internet access and from anywhere in the world, it is possible to make accurate and informed decisions even while the office is thousands of miles away. That is a convenience that this software has brought to marketing.

Top Marketing Analytics Software

Moat Analytics, Datorama, Affinio, Funnel, Marketo Engage, Improvado, Beckon  , Indicative, InsightSquared, Ensighten, Google Anaytics, BrandsEye, NinjaCat, TapClicks, Pathmatics, Popcorn Metrics, Adverity Insights, Signal, ThriveHive, Adalyz, CAKE, Clickx, Maroon, Newlytics are some of the Top Marketing Analytics Software.

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

Top Marketing Analytics Software
PAT Index™
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1

Moat Analytics

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time. Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions…

Overview
Features

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis
•Mobile Web Analytics
•In-App Ad Measurement in Display & Video

Price

Contact for Pricing

What is best?

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis

Bottom Line

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

9.5
Editor Rating
8.1
Aggregated User Rating
11 ratings
You have rated this

Moat Analytics

2

Datorama

Datorama is one centralized platform and has AI-powered technology for all the user’s marketing data and decision making. Datorama offers products such as Data Integration Engine, Insights Engine and Activation Engine. Datorama provides user-friendly KPIs and a data visualization layer allowing marketers to easily create and share impactful dashboards across their teams. Datorama also automates performance monitoring with beautiful marketing dashboards that are easy to access and share. Datorama also lets the user launch one-click dashboards of the most crucial marketing KPIs with SmartLenses where the user then, anticipate what’s next with forecasting and predictive analytics. Datorama turns insights into…

Overview
Features

• Centralize your marketing reporting
• Create expert dashboards, reports and AI-powered insights
• Gain cross-channel visibility
• Optimize performance by making your data actionable

Price

Contact for Pricing

What is best?

• Create expert dashboards, reports and AI-powered insights
• Gain cross-channel visibility
• Optimize performance by making your data actionable

What are the benefits?

• Datorama’s marketing intelligence is holistic
• Datorama’s AI driven technology is your #1 problem solver
• 100% focused on marketing

Bottom Line

Datorama optimizes performance by making the user’s data actionable with goals, pacing, alerts and chat which lets users gain cross-channel visibility to see which channels, campaigns, and content best drive the users’ KPIs.

7.6
Editor Rating
8.1
Aggregated User Rating
6 ratings
You have rated this

Datorama

3

Affinio

Affinio is a SaaS platform designed for the enterprise. Affinio instantly turns incomprehensible amounts of consumer data into actionable insights. Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections. Affinio’s award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing patterns and relationships within any big dataset. Affinio ingests and analyzes users’ first party data sets (CRM, transactional, survey) and third party data sets including Twitter, Pinterest, Reddit, and LinkedIn to reveal hidden audience insights in a comprehensive, highly visual report. Affinio's highly visual and…

Overview
Features

• Uncover hidden audience segments
• Create data-driven buyer personas
• Empower your content strategy
• Identify relevant influencers and partnerships
• Monitor audience dynamics and trends
• Gain competitive intelligence
• Uncover insights faster

Price

Contact for Pricing

What is best?

• Uncover hidden audience segments
• Create data-driven buyer personas
• Empower your content strategy

What are the benefits?

•Discover hidden audience
•Understand audience interests
•Unified cultural strategy

Bottom Line

Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections.

8.6
Editor Rating
8.2
Aggregated User Rating
5 ratings
You have rated this

Affinio

4

Funnel

Funnel offers great dashboards as well as stunning integration with the Google Analytics. It enables everyone to develop reports and dashboards according to their choice without any involvement of any analyst or IT. Presently, data is being uploaded by Funnel for almost more than 70 advertising platforms. But in case one needs support for any other ad platforms, without charging extra we will add them. Funnel enables to select whether the customer wants to report on advertising results based on Google Analytics data or on the native pixels of the advertising platforms. We provide with the updated dashboards which provide…

Overview
Features

•Create dashboards and reports that require no IT involvement
•Upload advertising cost data to Google Analytics
•Push advertising data to your backend or BI system using one API

Price

• Standard: $499 per month
• Business: $799 per month
• Professional: $999 per month

What is best?

•Create dashboards and reports that require no IT involvement
•Upload advertising cost data to Google Analytics

What are the benefits?

•Meaningful data set you can access at will
•Always understand impact of investments.
•Data normalized, harmonized – no more stitching.

Bottom Line

Funnel supports Google Analytics to pull down data from your Google Analytics account and match it up with you advertising data so you can measure your advertising ROI based on sales as reported by Google Analytics.

8.5
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this

Funnel

5

Marketo Engage

Marketo Engagement Marketing Platform help marketers to master the art and science of digital marketing. Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. Marketo Mobile Engagement allows marketers to drive lasting customer engagement by listening for customer behavior across web, social, email and advertising channels and communicating directly within the mobile environment. In addition, Marketo Mobile Engagement triggers communications across all other digital channels based on behaviors it detects in the mobile environment, creating a consistent conversation every…

Overview
Features

• Customer Engagement Engine
• Social Marketing, Events, and Webinars
• CRM Integration
• Program and Campaign Analysis
• Success Path Analyzer
• Email and Landing Page Creator
• Mobile Responsive Template Library
• Campaign Dashboards and Reports
• Email Marketing
• Web Personalization
• Cross-Channel Marketing
• Revenue Analytics
• User Segmentation
• User Behavior Tracking
• Real-Time Behavioral Triggers
• Mobile Performance Dashboards

Price

Contact for Pricing

What is best?

• Customer Engagement Engine
• Social Marketing, Events, and Webinars
• CRM Integration

What are the benefits?

•Wide range of services to choose from
•No limit on market size
•Get detailed market analysis

Bottom Line

Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success.

8.7
Editor Rating
8.8
Aggregated User Rating
2 ratings
You have rated this

Marketo Engage

6

Improvado

Improvado is a cross-channel reports & visualization software that helps Ad agencies to aggregate advertising data in any visualization tool in minutes. Improvado.io empowers marketing teams to use their favorite tools to map data, build and visualize custom reports and more. Once aggregated, side-by-side comparisons of critical cross-channel metrics can be used to address some of the most significant business decisions. Improvado.io is a middleware solution that instantly connects marketing APIs into any visualization tool without the help of any developers. The All-in-one Custom Dashboard saves users from logging into all different Ad platforms (social, search, display) for updates on…

Overview
Features

• All-in-one Custom Dashboard
• Ad channels Report
• Detailed Statistics
• Performance Details
• Attribution Models
• Google Sheet integration

Price

• Business - $100/mo
• Enterprise – Custom price

What is best?

• Ad channels Report
• Detailed Statistics
• Performance Details

What are the benefits?

• Compare cross-channel metrics
• Get raw data or Mapped data
• Map Google Analytics data with Advertising data

Bottom Line

Visualize data in the Improvado dashboard or any BI tool such as Tableau, Looker, Google Data Studio, Excel, Google spreadsheet.

7.6
Editor Rating
9.1
Aggregated User Rating
5 ratings
You have rated this

Improvado

7

Beckon

Beckon enterprise software delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The platform combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon develops spontaneous enterprise software which enables the marketer to unlock their data in order to achieve growth. The clean, integrated, normalized performance dataset of marketing and resulting reports of performances, scorecards and analytics of…

Overview
Features

•Connect
•Data
•Analytics
•Answers
•Dashboard
•Scorecard
•Calendar

Price

Contact for Pricing

What is best?

•Data
•Analytics
•Answers

Bottom Line

Beckon does Data aggregation, ETL, data storage and governance, taxonomy development and normalization, data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration and planning.

8.3
Editor Rating
8.1
Aggregated User Rating
3 ratings
You have rated this

Beckon

8

Indicative

Indicative is a software that provides analytics for business growth, so growth marketers, product managers, and data analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects all the customer data sources, synthesizes them into a complete view of behavior, and gives actionable insights needed to grow the customer base and to build great products by the provision of the data explorer, multi-path funnels, calculator, cohorts, user explorer, data manager, and intelligent dashboards. The data explorer is used to analyze and explore the customer behavior data without limitations, Indicative's multi-path funnels allows the visualization of multiple conversion paths…

Overview
Features

•Data Explorer
•Multi-path Channels
•Data Manager
•Intelligent Dashboards
•User Explorer

Price

Contact for Pricing

What is best?

•Data Explorer
•Multi-path Channels
•Data Manager

What are the benefits?

•Convert and engage customers
•Retain more customers
•Understand customer behavior

Bottom Line

Indicative is a software that provides analytics for business growth so growth marketers, product managers, and data analysts use indicative to optimize customer conversion, engagement, and retention.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
You have rated this

Indicative

9

InsightSquared

InsightSquared is a sales performance analytics solution that quickly delivers pre-built reports on every major sales metric. Unlike spreadsheets, InsightSquared’s visual, maintenance-free reports and dashboards provide a custom lens into real-time sales results. Use InsightSquared to establish better relationships with the whole team as well as the setting goals for maximum revenue. InsightSquared uses Accurate Sales Forecasting models that can predict deals that are also accurate and dependable. Every person that is part of the sales team will be able to accessdata to better understand and achieve numbers, with InsightSquared; it will provide the necessary information to ensure accurate forecasts…

Overview
Features

•Custom Configuration
•Simple Report Builder
•Multiple Data Connectors
•Unlimited Logins
•Custom Alternative Values
•Historical trending

What is best?

•Custom Configuration
•Simple Report Builder
•Multiple Data Connectors

What are the benefits?

• Insight feed
• Sales analytics and reports
• Marketing analytics

Bottom Line

InsightSquared is a sales performance analytics solution that quickly delivers pre-built reports on every major sales metric. Unlike spreadsheets, InsightSquared’s visual, maintenance-free reports and dashboards provide a custom lens into real-time sales results.

8.1
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

InsightSquared

10

Ensighten

Ensighten is a software that meets the needs of the world's largest brands across digital marketing, privacy and data protection with products such as privacy GDPR (General Data Protection Regulation), privacy enterprise, customer data platform, tag management, and mobile tag management. Privacy GDPR delivers an easy to install and deploy the robust GDPR website compliance in 3 steps which are; deploy, administer and monitor. Privacy enterprise offers Ensighten Privacy, a real-time data privacy enforcement so that companies can easily comply with the GDPR and other data privacy regulations, assess privacy risk and stop unauthorized website trackers from firing. Ensighten privacy…

Overview
Features

•GDPR Web Compliance
•Enterprise Data Protection
•Customer Journey Optimization
•Tag Management
•Mobile Tag Management

Price

•Ensighten Privacy GDPR- 499 Euros/ month

What is best?

•Enterprise Data Protection
•Customer Journey Optimization
•Tag Management

What are the benefits?

•Easy to install GDPR
•Easy GDPR compliance
•Enables Data Destiny Control

Bottom Line

Ensighten meets the needs of brands across digital marketing, privacy and data protection with products such as privacy GDPR, privacy enterprise, customer data platform, tag management, and mobile tag management.

7.6
Editor Rating
7.9
Aggregated User Rating
4 ratings
You have rated this

Ensighten

11

Google Anaytics

Google Anaytics

Google Analytics collects customers and their purchase history from websites and behavioral data from a variety of systems. The Google Analytics features are collection APIS, tag management support, configuration APIS, custom variables, data import, native data onboarding integrations, user access controls, data access, filtering and manipulation, funnel analysis, shopping and checkout funnels, custom funnels (analytics 360 only). Multi-channel funnels, app event funnels, mobile app reporting, real-time reporting, segmentation, user flow reporting, visualization and monitoring audience demographics, intelligence and anomaly detection, multi-touch attribution, predictive analytics, publisher integrations, remarketing integrations, app notifications and remote configs. Google Analytics’ Audience overview lets users see…

Overview
Features

• Data Collection & Management
• Data Analysis, Visualization, and Reporting
• Data Activation

Price

Contact for Pricing

What is best?

• Data Collection & Management
• Data Analysis, Visualization, and Reporting
• Data Activation

What are the benefits?

•Advanced solutions for large companies
•Growth culture
•Online resources

Bottom Line

Google analytics collects data from websites and behavioral data from mobile apps, online point of sale systems, video game consoles, customer-management relationship systems and other internet connective platforms.

7.9
Editor Rating
8.6
Aggregated User Rating
3 ratings
You have rated this

Google Anaytics

12

BrandsEye

BrandsEye is the worlds leading opinion mining company headquartered in London. BrandsEye use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving sentiment. BrandsEye uses this technology to accurately predict both Brexit and Trump's victory, proving that meaningful, predictive insights can be gained from online conversation. BrandsEye provide accurate opinion data to organizations around the world to make better decisions.

Overview
Features

•Crowd-powered sentiment analytics
•Crowd-powered topics analysis and structuring
•Acquisition & retention solution
•Custom dashboards
•Unlimited users

Price

Contact for Pricing

What is best?

•Custom Operational Reporting
•Custom Dashboards & Scorecards
•Works with Microsoft Excel and Adobe PDF

What are the benefits?

• Better understand and support your strategic business objectives
• Be a step ahead of your competitors
• Export data in various different formats

Bottom Line

BrandsEye provides you with access to real-time data and functionality that lets you gather, visualize, interrogate and slice and dice information to help you better understand and support your strategic business objectives.

7.6
Editor Rating
8.1
Aggregated User Rating
2 ratings
You have rated this

BrandsEye

13

NinjaCat

NinjaCat is an all-in-one reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user-friendly PDF or dashboard. NinjaCat offers features such as integrations, PPC Reporting, SEO reporting, budget monitoring, call tracking, dashboards and campaign monitoring. NinjaCat can help save the user hundreds of hours by automating the user’s reporting cycle, increasing retention and winning new clients by delivering stunning, effective PPC, SEO & Social Media reports that will tell the story of success to the user’s clients. NinjaCat also integrates with most 3rd party call…

Overview
Features

• Connect over 750 data sources
• Report your PPC progress to your clients
• Showing and communicating the progress of your SEO efforts
• Monitoring the budget spends for all your clients
• Get all the credit for the calls your efforts generate

Price

Contact for Pricing

What is best?

• Report your PPC progress to your clients
• Showing and communicating the progress of your SEO efforts
• Monitoring the budget spends for all your clients

What are the benefits?

• Automate Your Client Reporting
• Track Phone Leads
• Monitor Budgets & Campaigns

Bottom Line

NinjaCat provides security and reliability, white label dashboards, budget monitoring, campaign monitoring, white glove setup and service, 24/7 support and best practices, tips & tricks to grow your agency aside from automated reporting.

7.6
Editor Rating
9.1
Aggregated User Rating
1 rating
You have rated this

NinjaCat

14

TapClicks

TapClicks, is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. Tapcliks offers Marketing Reporting Dashboard and Operations Platform Unified, scalable, end-to-end solution for marketing analytics and reporting, now complete with workflow and order…

Overview
Features

•Dashboard
•Reports
•Analytics
•Orders
•Workflow
•Marketing

Price

Contact for Pricing

What is best?

•Reports
•Analytics
•Orders

What are the benefits?

• Automate reporting
• Deeper connectors
• Vast marketing connectors

Bottom Line

The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source

8.9
Editor Rating
8.5
Aggregated User Rating
2 ratings
You have rated this

TapClicks

15

Pathmatics

Pathmatics provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, unparalleled data depth and accuracy, and a powerful newsfeed. Its Patent-Pending Pathsource Technology gives a unique way to how each ad impression makes the journey from publisher to advertiser including programmatic channels. In the Ad Serving Process by Patent-Pending Pathsource Technology, when a user visits a web page, they simply see their browser loading many advertisements; behind the scenes, to load a single ad, the browser may…

Overview
Features

•Patent-Pending Pathsource Technology
•Unparalleled Data Depth
•Powerful Newsfeed
•Seamless Data Integration
•Ad Intelligence Platform

Price

Contact for Pricing

What is best?

•Unparalleled Data Depth
•Powerful Newsfeed
•Seamless Data Integration

What are the benefits?

•Stops ad dollars Wastage
•See through competitor's strategy
•Improves planning and buying

Bottom Line

Pathmatics provides digital advertising intelligence to advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, and more.

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Pathmatics

16

Popcorn Metrics

Popcorn Metrics is a visual integration solution to set up events and track customer actions on websites, without writing custom code. It can be used to setup Mixpanel, KISSmetrics, Intercom.io, Trak.io, and Customer.io. Popcorn Metrics tells users what visitors do inside pages. The Visual Editor to can be added to websites to track signups, logins, downloads forms, revenue, user profiles, and more. A Tracking Plan helps teams keep control of all their tracking across their web assets. Popcorn Metrics Visual Editor lets users select what to tag directly on their website and the snippet allow users to tag events just…

Overview
Features

• Api access
• Audience segmentation
• Demographics analysis
• Event tracking
• Funnel analytics
• Multiple source integration
• Real-time monitoring
• Web data extraction

Price

• Basic - $17/mo
• Bronze - $87/mo
• Silver - $197/mo
• Gold - $587/mo
• Platinum - $1197/mo

What is best?

• Demographics analysis
• Event tracking
• Funnel analytics

What are the benefits?

• Easy to Use
• Tag your Website in Minutes
• Smart code

Bottom Line

Popcorn Metrics integrates the leading tools that companies need for analytics, conversion funnels, cohort analysis, and customer lifecycle messaging.

7.6
Editor Rating
7.4
Aggregated User Rating
2 ratings
You have rated this

Popcorn Metrics

17

Adverity Insights

Adverity Insights is the most specialized data exploration and visualization tool on the market. Adverity Insights was specifically built for marketers and agencies to stay ahead of their business. Adverity Insights allows exploration, visualization and analysis of a company’s data. It helps to keep tabs on a company’s marketing performance by continually comparing and optimizing ongoing campaigns and calculate their ROI. Adverity Insights ensures that no matter where data originates from, a company will have instant access to its data without having to create new models or cleanse the data. Adverity Insights allows access to all data and drill down…

Overview
Features

• Explore data with an easy-to-use drag & drop interface
• Visualize data with interactive and customizable dashboards
• Automatic planned vs actual comparison on any kpi
• Granular user-rights and access management

Price

Contact for Pricing

What is best?

• Explore data with an easy-to-use drag & drop interface
• Visualize data with interactive and customizable dashboards
• Automatic planned vs actual comparison on any kpi

What are the benefits?

• Better decisions based on data
• Easy and fast data analysis
• Increased transparency and accountability

Bottom Line

Adverity Insights is the most specialized data exploration and visualization tool on the market. Adverity Insights allows exploration, visualization and analysis of a company’s data.

7.6
Editor Rating
6.9
Aggregated User Rating
2 ratings
You have rated this

Adverity Insights

18

Signal

Signal is an enterprise-wide solution which integrates disparate data to create profiles that evolve as fast as customer preferences and is renowned for its 50-millisecond response time and processing customer signals 50 billion times a day. Signal offers solutions such as Identity for Media and Identity for Insights, Identity Graph, activation and insights. Signal’s collaborative team helps the user harness assets to power addressable media campaigns, building dynamic customer profiles from the user’s existing data. Signal’s analytics solution connects siloed and disjointed data to give the user a holistic view of customer relationships, which helps the user make insights-driven decisions…

Overview
Features

• Harness your assets to power addressable media campaigns
• Connects siloed and disjointed data to give you a holistic view of your customer relationships
• Use unique identifiers to connect disjointed profiles
• Powering efficient and effective campaigns
• Enable closed-loop attribution

Price

Contact for Pricing

What is best?

• Connects siloed and disjointed data to give you a holistic view of your customer relationships
• Use unique identifiers to connect disjointed profiles
• Powering efficient and effective campaigns

What are the benefits?

• Connect the world’s brands to their customers at scale
• Provides an open identity foundation
• Immediately address customers in real time

Bottom Line

Signal offers customer data foundation, continuous identification, always-active profiles, marketing connections, solutions such as Identity for Media and Identity for Insights, Identity Graph, activation and insights.

7.6
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

Signal

19

ThriveHive

Thrivehive helps businesses take charge of their growth by combining actual human guidance with easy-to-use technology to make marketing the user’s business easy, effective, and affordable where the ThriveHive’s Guided Marketing Platform and digital marketing services lets the user eliminate the guesswork, maximize time, and get back to running the user’s business. Thrivehive offers features such as guided marketing platform, targeted display, social media marketing, SEM, SEO, email marketing, website design, local listings builder, interactive video, logo creation and live chat leads. The Thrivehive’s Guided Marketing Platform includes a customized marketing plan, expert coaching, a search engine-optimized website, and a…

Overview
Features

• Guided Marketing Platform includes a customized marketing plan, expert coaching
• Tracking current and past online behaviors
• Develop and monitor, custom Facebook and Instagram advertising campaigns
• Managed by an expert, Search Engine Marketing (SEM); also known as Pay-Per-Click (PPC) advertising
• Proven SEO methods based on in-depth analysis

Price

Contact for Pricing

What is best?

• Guided Marketing Platform includes a customized marketing plan, expert coaching
• Tracking current and past online behaviors
• Develop and monitor, custom Facebook and Instagram advertising campaigns

What are the benefits?

• Help empower business owners to grow their companies
• Easy-to-use technology
• Eliminate the guesswork and maximize your time

Bottom Line

Thrivehive offers features such as guided marketing platform, targeted display, social media marketing, SEM, SEO, email marketing, website design, local listings builder, interactive video, logo creation and live chat leads.

7.6
Editor Rating
8.2
Aggregated User Rating
1 rating
You have rated this

ThriveHive

20

Adalyz

Adalyz is a complete Ad Analytics solution that empowers marketers to access their social, search, mobile and video advertising data in one unified dashboard. Adalyz lets them optimize digital ad strategy for maximum impact and increases ROI of their digital ad spend. It provides comparative Dashboard and Reports across all ad platforms; this enables digital marketing teams to work collaboratively. Adalyz currently supports Google Ad Words, Facebook Ads, Instagram Ads, Twitter ads and Affiliate networks. Adalyz helps Digital Marketers to acquire more Customers and reduce CAC by understanding and getting actionable insights of their cross-channel Advertising data in one unified…

Overview
Features

• Currency conversion
• Data Export
• Affiliate Tracking
• Smart Folders
• Accounts Integrations
• Unified Real-time Dashboard

Price

• Starter - $25/mo
• Standard - $99/mo
• Professional - $249/mo

What is best?

• Data Export
• Affiliate Tracking
• Smart Folders

What are the benefits?

• Export advertising data
• Gain a full view of customers across channels
• Personalize your marketing and customer engagements

Bottom Line

Adalyz allow marketers to analyze and optimize their search, social and affiliate Ad Campaigns in One Place

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Adalyz

21

CAKE

CAKE’s powerful SaaS solution will bring clarity to the user’s multi-channel marketing campaigns and empower the user with the insights to make intelligent marketing decisions. CAKE offers solutions such as CAKE Basic which offers Admin APIs, interface, lead generation and ecommerce; CAKE for Networks which offers CAKE Unique Link, Redirect Strategy, CAKE Workflow, Affiliate Card, Offer Card, Campaign Card, Offer Card, Affiliate Tracking, Affiliate Portal, Reporting & Accounting and CAKE for Advertisers which offers features such as Search Channel, Affiliate Channel, cards, lead generation and reporting. CAKE brings clarity to digital marketing campaigns for clients around the world and empowers…

Overview
Features

• Collecting, analyzing and acting on digital marketing insights
• Tracking and analytics for performance marketing networks
• Clarify and optimize marketing spend, properly attribute affiliate payouts, and increase online sales and lead-management efforts

Price

Contact for Pricing

What is best?

• Collecting, analyzing and acting on digital marketing insights
• Tracking and analytics for performance marketing networks
• Clarify and optimize marketing spend, properly attribute affiliate payouts, and increase online sales and lead-management efforts

What are the benefits?

• Brings clarity to digital marketing campaigns
• Empowers organizations large and small
• Make the most of users’ digital spend

Bottom Line

CAKE offers solutions such as CAKE Basic which offers lead generation and ecommerce; CAKE for Networks which offers CAKE Workflow, Cake Card, Affiliate Portal, Reporting & Accounting and CAKE for Advertisers which offers Search Channel, cards, lead generation and reporting.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
You have rated this

CAKE

22

Clickx

Clickx is a comprehensive software tool to plan, execute, and measure the user’s inbound marketing which also generates traffic, measures leads and converts customers online. Clickx offers features such as Local Profiles, Keywords, Site Audit, Content, Backlinks, Analytics, Search Console, Social, Competitors, Calls Analytics, PPC Reports, Social Retargeting and Display. Clickx improves the online profile of the user’s business by acquiring local listings on a multitude of platforms which can be added to the dashboard. With Clickx, a business will see how frequent specific searches are and what searches are directing users to their website. Clickx’s comprehensive site audit enables…

Overview
Features

• Online profile of your business
• Optimizing keyword data
• Comprehensive site audit
• Outsource content to marketing professionals
• All-in-one SEO dashboard

Price

• JumpStart - $255/month; Required Onboarding $500
• Pro - $425/month; Required Onboarding $1,000
• Advanced - $765/month; Required Onboarding $1,000

What is best?

• Optimizing keyword data
• Comprehensive site audit
• Outsource content to marketing professionals

What are the benefits?

• Increase Organic Traffic
• Optimize PPC Campaigns
• Capture Calls & Form Leads

Bottom Line

Clickx offers features such as Local Profiles, Keywords, Site Audit, Content, Backlinks, Analytics, Search Console, Social, Competitors, Calls Analytics, PPC Reports, Social Retargeting and Display.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
You have rated this

Clickx

23

Maroon

Maroon is a complete predictive suite for enterprise marketers that enables businesses to derive more meaning with sufficient data points, it delivers predictive insights to show the way ahead, it provides predictive lead scoring for easy and accurate prioritization, and it offers predictive intelligence for marketing products. Maroon provides a single customizable platform for accessing all marketing insights, and it delivers data aggregation, rapid data mining, data classification, customizable BI, web scraping and artificial intelligence. Maroon offers solutions such as predictive scoring, real-time enrichment, net new accounts, ABM assist, and Maroon Data Lake. Maroon's predictive scoring enables a company to…

Overview
Features

•Single Interface
•Data Aggregation
•Rapid Data Mining
•Data Classification
•Artificial Intelligence

Price

•Enable- $599
•Optimize- $1099
•Exploit- $1249

What is best?

•Data Aggregation
•Rapid Data Mining
•Data Classification

What are the benefits?

•Increases pipeline velocity
•Deep context discovery
•Unique customized domain

Bottom Line

Maroon is a complete predictive suite for enterprise marketers that enables businesses to derive more meaning with abundant data points, predictive insights, predictive lead scoring, and predictive intelligence.

7.6
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

Maroon

24

Newlytics

Newlytics is software that tracks marketing investment, results and where those results come from, monitor and improve marketing funnel. Newlytics allow users to upload budget for different marketing activities, and it makes the connections between how much a user can send and how the leads are created. It makes it possible to find out the information about cost per sale and cost per lead, mark sales and discover the avenues giving out best results using visual funnels. Newlytics will automatically track all the leads that enter your website. Companies can find out the origin of their leads, monitor how they…

Overview
Features

• Analytics Tools
• ROI Tracking
• Channel Management
• Contact Database
• Email Marketing
• Event Triggered Actions
• Lead Management

Price

• Free Plan - $0
• Pro Plan - $9.95/mo
• Expert Plan - $19.95/mo

What is best?

• Channel Management
• Contact Database
• Email Marketing

What are the benefits?

• Tracks lead automatically using a single tracking pixel.
• Effective ROI tracking for each marketing avenue
• The expert plan comes with an agency certification

Bottom Line

Newlytics is a platform that allow marketers to upload various budget for different marketing activities and link dot between expenditure

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
You have rated this

Newlytics

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

What's your reaction?
Love It
0%
Very Good
0%
INTERESTED
0%
COOL
0%
NOT BAD
0%
WHAT !
0%
HATE IT
0%
About The Author
imanuel