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Google Anaytics
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Review

Google Anaytics

Overview
Synopsis

Google Analytics 360 Suite, is a set of integrated data and marketing analytics products designed for the needs of marketers in the world's largest companies.

Category

Social Media Analytics Software Free

Features

• Data Collection & Management
• Data Analysis, Visualization, and Reporting
• Data Activation

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Google Anaytics

What is best?

• Data Collection & Management
• Data Analysis, Visualization, and Reporting
• Data Activation

What are the benefits?

•Advanced solutions for large companies
•Growth culture
•Online resources
•Network of partners
•Measure business performance
•Data management and reporting

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.0
8.7
Features & Functionality
7.8
8.2
Advanced Features
8.0
8.6
Integration
7.9
8.7
Performance
7.8
8.7
Customer Support
7.9
8.8
Implementation
8.2
Renew & Recommend
Bottom Line

Google analytics collects data from websites and behavioral data from mobile apps, online point of sale systems, video game consoles, customer-management relationship systems and other internet connective platforms.

7.9
Editor Rating
8.6
Aggregated User Rating
3 ratings
You have rated this

Google Analytics collects customers and their purchase history from websites and behavioral data from a variety of systems. The Google Analytics features are collection APIS, tag management support, configuration APIS, custom variables, data import, native data onboarding integrations, user access controls, data access, filtering and manipulation, funnel analysis, shopping and checkout funnels, custom funnels (analytics 360 only).

Multi-channel funnels, app event funnels, mobile app reporting, real-time reporting, segmentation, user flow reporting, visualization and monitoring audience demographics, intelligence and anomaly detection, multi-touch attribution, predictive analytics, publisher integrations, remarketing integrations, app notifications and remote configs.

Google Analytics’ Audience overview lets users see how many are visiting (new or returning) in the user’s site. Google Analytics’ Acquisition overview lets users track what social media sites are audiences coming from and if they were referred. Google Analytics’ Behavior overview tracks what sites and what pages are the audiences viewing, to know what they are interested in.

Google Analytics has a spreadsheet add-on which queries the API and get results back right into the spreadsheet for a scheduled report. Google Analytics not only connects to spreadsheets but also to other third party data sources like CRM systems, email tools, ad platforms, and offline data sources.

The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution to deliver a seamless user experience, cross-product data integration for users to sell products, track customers and attract traffic in the user’s website.

The Google Analytics 360 Suite also integrates with Google media solutions, such as AdWords, the Display Network, and DoubleClick to easily find new and high-value customers then automatically remarket to them across Google media properties.

 

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1 Reviews
  • Leo
    September 14, 2017 at 11:29 am

    Improve on the performance of the business

    Company size

    Enterprise (>1001)

    User Role

    Super User

    User Industry

    Aerospace

    Rating
    Ease of use8.2

    Features & Functionality8.1

    Advanced Features8.4

    Integration8.2

    Performance8.2

    Implementation8.2

    ADDITIONAL INFORMATION
    Google analytics offers analytic solutions where you can find more sales and more users where you can improve on the performance of the business. Google analytic is useful for data collection and management. Information from the customers can be customized to meet your specific needs. Google analytics offers comprehensive data collection using Java, mobile apps. Google analytics is integrated with Google tag manager and tag Manager 360 for tag management systems. Google analytics is configured with APIs. Google analytics also allows you to set access to different users in different levels. It also enables you to visualize data and segment and filter data for easier reporting. Google analytics provides funnel analysis tools such as shopping and check out funnels, custom funnels, multi-channel funnels and App Event channels.Google analytics provides an avenue for data activation where you make better decision in regard to marketing campaigns and experimenting new channels and content. It provides demographic data on audiences, intelligence and anomally detection and predictive analysis.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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