Top 25 Gamification Software
Learning is a never-ending experience. Passing and acquiring new knowledge is vital in every area of life. Companies need to train new employees as well as existing ones over time to help them learn how to perform their roles as well as to improve performance.
Companies need to make learning fun and interactive by using various methods and techniques. Employers use different techniques to motivate their employees, improve performance and increase productivity in their places of work. Businesses need to use entertaining mechanisms to promote or market their goods and services and to enhance customer loyalty.
They also need to train the customers on how to install, use and dispose of different products. It is essential for businesses to create imaginative and interactive ways to attract new clients and to make the existing customers participate and engage with the company’s products. Companies need to build strong relationships with both employees and customers and gamification is an ideal way to do so.
Gamification is the application of game-design elements and game principles in non-game contexts. Users have the opportunity to gain awards, prizes and compete. It also keeps players are informed of all major developments and achievements in the game.
Customers can share their successes with friends via social media for which they get badges. An important aspect is also healthy competition, which strengthens the power of contacts and relationships between people and most of all flows on the level of involvement in gamification. Aside from its main uses most gamification systems are “function-focused “which means it is designed to get the job done quickly. And Gamification should be composed of cross media references from games to other products, especially digital ones, that can provide a suited emotional experience to users.
What are the Top Gamification Software: Agile CRM, Microsoft Dynamics 365 Gamification, Hoopla, Evoq Engage, Funifier studio, Mambo.IO, Nitro, Gametize, Zurmo, Qstream, Bunchball, Hurrah! Leaderboard, Ambition, GamEffective, Iactionable, Spinify, LevelEleven, SuMo Motivate, Intelliverse Sales Acceleration, Repignite, Corsica, Mysalesgame, Playlyfe Catalyst, Influitive, Trajectory IQ are some of the Top Gamification Software.
You may like to read: How to Select the Best Gamification Software for Your Business
What are Gamification Software
Gamification Software are tools which are used to employ game design elements in non-game contexts to improve user engagement, organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy, and more. Gamification optimizes the pleasure of communing with brand.
Gamification software is platform that involves applying game elements such as freebies, points, badges and other incentives to encourage participation. It consists of the use of game design mechanisms to non-game contexts and is designed to motivate participation, boost engagement and improve customer loyalty.
- User Leaderboards and Ranking: Gamification software provides a leaderboard and ranking system, which allows you to monitor your teams progress and also allows a user to measure their activity relative to others.
- Customizable: Gamification platform must be easy to customise and tailor the design uniquely to have a look and the feel of the specific business.
- Social sharing capabilities: The user must have the ability to share the gamification tools on different social media platforms such as Facebook and Twitter.
- Community Reward: Gamification solution must allow the user to reward the end users with scores & badges, achievement & status and can improve user adoption.
- Reporting: The users can create reports, report on virtually any set of records, have drag and drop filters, and must be able to customise, save, and share Reports.
Top Gamification Software
Agile CRM
Agile CRM’s gamification feature set helps your sales team stay focused and improve their numbers every day by treating sales like a game. Features include custom leaderboards, real-time alerts, activity logs, email reports and advanced sales metrics. Agile CRM is a leading sales, marketing and service CRM for small businesses. Complete with everything from web popups and email templates to telephony integration and advanced sales and marketing automation,. Agile CRM lets users sell and market like fortune 500 with marketing automation, telephony, helpdesk, web engagement, social media integration, email campaigns and mobile marketing. Agile CRM is an all in one…
•Gamification Reports
•All-in-One CRM
•Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price.
•Contact data from every angle, including conversations
•Sync with Google calendar and stay informed about upcoming meetings
•Manage deal tracks, stages and milestones to keep your sales process on track.
Microsoft Dynamics 365 Gamification
Microsoft Dynamics 365 - Gamification enables employees to participate in individual and team-based competitions. It also motivates employees achieving certain pre-defined KPI’s by offering prizes, awards, privileges, and recognition. Gamification relies on fun activities which drive collaboration and competition for increasing performance and participation. Using this platform increased performance and productivity can be seen by companies and organizations. Performance KPI’s are based on any activity tracked by Dynamics 365, such as leads created, deals closed, and specific products sold etc. It is integrated with Dynamics 365 business applications such as sales, customer service, and field service and project service automation.…
•Motivates employees achieving certain pre-defined KPI’s by offering prizes, awards, privileges, and recognition
•Relies on fun activities which drive collaboration and competition for increasing performance and participation
•Drives sustained employee achievement and performance with unique and creative games
•Calculating scores based on the data from Dynamics 365 or Excel spreadsheets
•Leaderboards with individual and team results can be streamed on a big screen across the office
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•Motivates employees achieving KPI’s by offering prizes, awards, privileges, and recognition
•Relies on fun activities which drive collaboration and competition for increasing performance and participation
•Drives sustained employee achievement and performance with unique and creative games
Microsoft Dynamics 365 Gamification
Hoopla
Hoopla is a platform which engages users employees by pulling performance data from used applications and broadcasting live updates on TV, web and mobile devices. It livens workspace in a way of broadcasting team’s success across TVs in users office and providing newsflashes. These newsflashes are helping employees to celebrate success. For example, each time an employee close a deal, information about this deal need to be entered into Salesforce, then employee can personalize newsflash by uploading a photo and writing a thank you note. After that a personal newsflash will be broadcasted on company’s TV and all managers and…
•Engages users employees by pulling performance data from used applications
•Helps teammates to stay personally engaged using sales gamification
•Relies on tracking the right metrics for reaching goals and providing recognition for when reps succeed
•Uses leaderboards for tracking key sales activities creating friendly competition and broadcasting standings
•Business edition – 12 USD per user/month paid annually
•Corporate edition - 18 USD per user/month paid annually
•Engages users employees by pulling performance data from used applications and broadcasting live updates on TV, web and mobile devices
•Helps teammates to stay personally engaged using sales gamification
•Relies on tracking the right metrics for reaching goals and providing recognition for when reps succeed
Evoq Engage
Evoq Engage empowers proactive and informed community managers with a complete community manager tool set, so they can maximize member engagement and increase the value of their online community. Evoq Engage gives users one of the best online community engagement and content management tools like gamification which applies the principles that make games fun, interesting and rewarding, in non-game contexts—like users’ online community. Evoq Engage lets users activate the brand advocates which are already on their website, by rewarding them for sharing their content on their personal LinkedIn, Twitter, and Facebook account. Evoq Engage keeps users’ community connected on any…
• Leaderboard
• Badges
• Reputation Points
• Real-Time Rewards
• In Context Analytics
• Gamification Dashboard
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• Leaderboard
• Badges
• Reputation Points
Funifier studio
Funifier studio is a secure, flexible and easy to use Gamification platform. Gamify user business within hours directly from the user’s device. Funifier Studio makes it easy for administrators to create, evaluate and go live with their own Gamification strategy. Funifier uses pre-built gamification components which can be quickly added to applications, websites, and social networks. Users can choose to include profiles, challenges, levels, badges, leaderboards, notifications and news feeds. Win states completed, status achieved! Motivate users’ clients, employees or teams with various incentives keeping them engaged so to attain business objectives. Users can also make dashboard specifically, setup the…
• Widgets
• Win-states
• Dashboard
• Security
• Game technics
• incentives
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• Widgets
• Win-states
• Dashboard
Mambo.IO
The Mambo.IO platform is feature rich and comes with a complete behaviour tracking system, advanced rewards, instant notifications, custom point system, leaderboards, activity streams, purchase tracking, coupons and many more. The Mambo.IO platform can be used to increase customer loyalty, boost employee productivity and stimulate the adoption of elearning and training systems. Customer Loyalty: When it comes to purchasing goods or using products, customers have a wide variety of choices, which is why more than 50% of customers will not hesitate to buy or use a competitors product after doing business with you. Gamification and the Mambo.IO Platform will help…
•Commercial support
•Open source
•On-premise
•On demand
•Powerful engine
•Rewards System
•Notifications
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•Custom Points
•Leaderboards
•Activity Stream
Nitro
Nitro knows what motivates people to take action: a goal that matters, recognition among peers, and a meaningful reward. Bunchball Nitro puts the most advanced gamification engine to work for you – combining what you know about your audience with proven motivation techniques to achieve real results. Deploy Nitro to amplify enterprise apps, websites, and social networks. By applying game mechanics strategically within existing systems, the Nitro gamification platform motivates customers, employees, and partners to engage in high-value activities that have bottom line impact on your business. Nitro brings on new employees, customers and partners faster with easy, introductory challenges…
•Design and push challenges
•Seamless experience
•For everyone
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Gametize
Gametize is the world's simplest gamification platform to reward and motivate using game mechanics. Gametize has a war chest of challenges just for users to launch their game quickly on social media platforms on web and mobile which are all white labeled. Users can redefine the learning experience with Gametize’s sleek user experience, automated feedbacks, and rewards, coupled with users’ narrative story. Employee engagement isn't a myth, Gametize lets users create professional happiness and understand their audience better with the unlocked powerful analytics and data. Users can create their game in 5 minutes because Gametize has simplified the experience so…
• A Variety of Challenge Types; Photo challenges, quizzes, polls, QR code challenges and more.
• Achievements; Create virtual items for your users to unlock when they reach key milestones.
• Awardable Actions; Award points for specific actions performed by your users (eg. posting a comment).
• Bonus Points; Award additional points to users who have done exceptionally well.
• Teams; Let your users compete against one another as part of a team.
•Free plan $0 per month 1 topic
•light Plan $50 per mont 5 topics
•Regular Plan $100 per month 10 topics
•Premium Plan $500 per month Unlimited topic
• Bonus Points; Award additional points to users who have done exceptionally well.
• Teams; Let your users compete against one another as part of a team.
• Website Integration; Embed your project on your own website.
Zurmo
Zurmo provides specialized gamified Customer Relation Management (CRM) applications to businesses. Zurmo’s CRM platform allows businesses to manage all aspects of customer relations. This software is open source and highly customizable, allowing businesses to pick and choose which management features they want to use. Intuitive and adaptable, Zurmo simplifies the process of managing customer relations for a variety of businesses. Zurmo provides a number of CRM functions, including creation of marketing campaigns, activity and contact management, integration with other services, management of products, and even on-the-go tablet and mobile services. On the customer end, Zurmo creates rewards, badges, and achievement…
•CRM integration
•Rewards available
•Increased market reach
•Engagement
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Qstream
Qstream is a platform which is ideal for busy sales professionals. It has intuitive mobile interface, ease of use and blend of ‘serious’ game mechanics deliver user engagement rates of 94% or better – month after month, year after year. Runs in any IOS, Android, Windows desktop, laptop or mobile environment. Automated push notifications are also available which include email and push notifications to mobile apps. It provides intuitive user interface, game, social and reputation mechanics such as scoring, leader boards, aliases and integrated commenting create positive competition and ensure strong user engagement. It is available in 18 languages including…
•Has intuitive mobile interface
•Provides intuitive user interface, game, social and reputation mechanics such as scoring, leader boards
•Available in 18 different languages
•Provides instant feedback based on customers responses
•Tracks performance against any KPI
•Coaching Hub
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•Provides intuitive user interface, game, social and reputation mechanics such as scoring, leader boards
•Available in 18 different languages
•Provides instant feedback based on customers responses
Bunchball
Bunchball powers employee engagement and customer loyalty. Bunchball motivates millions of people to take action every day. Bunchball knows what gets people going: a goal that matters, recognition among peers, and a meaningful reward. So Bunchball built the best gamification tools and assembled the most experienced team to help users to motivate and engage the most important audiences: employees, customers, online communities and partners. Bunchball offers many products. First is Nitro which is the world’s most advanced gamification engine and most intuitive design console. Nitro makes it easy to setup targeted challenges, push them to the audience and build on…
• Performance data and analytics that fuel measurable business results.
• Blending enterprise-scale technology with market-leading expertise
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• Performance data and analytics that fuel measurable business results.
• Blending enterprise-scale technology with market-leading expertise
Hurrah! Leaderboard
Hurrah! is the users’ real-time recognition tool. It improves user Contact Center teams’ performance by broadcasting KPIs and celebrating their achievements. With Hurrah! users can display the key data on TVs by finding the best way to display the data throughout the users’ office by choosing from the template gallery of charts, leaderboards, grids or announcement slides and customizing them to fit the users’ business needs. By creating tournaments or contests based on performance one can create appealing contests through keeping user individuals and teams focused and engaged. Users can use Hurrah! as a communication channel by setting up announcements,…
• Display the key data on TVs
• Create appealing contests
• Celebrate people’s achievements
• Hurrah! as a communication channel
•Get information from several data-sources
• Information updated in real time
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• Display the key data on TVs
• Create appealing contests
• Celebrate people’s achievements
Ambition
Ambition is an agile sales management platform that powers fast-paced, data-driven sales organizations. Companies like Aerotek, UPS, Wayfair, and Clayton Homes use Ambition to get 360° sales performance insights, elevate sales culture and drive revenue. Ambition automatically creates dashboards for every employee, manager and executive so what’s important day-in and month-out can be tracked. It provides accountability – employees can be organized into roles and benchmark/ weight short term activities and long term objectives. Users can build automatic triggers to highlight top performing employees on TV across the office and provides motivation. Ambition allows monitoring and coaching behavior of each…
•Creates dashboards for every employee, manager and executive
•Provides accountability – employees can be organized into roles
•Allows monitoring and coaching behavior of each employee.
•Works with valuable systems
•Supports sandboxing specific integrations and entire environments for testing and training
•Ambition – 1k USD / month
•Ambition cloud – 60 USD user/month
•Ambition cloud plus - 90 user/month
•Creates dashboards for every employee, manager and executive
•Provides accountability – employees can be organized into roles
•Allows monitoring and coaching behavior of each employee.
GamEffective
GamEffective tracks real time data from enterprise apps – the relevant KPIs for the employees – and shows them to employees in real time. This gives employees a running snapshot of their performance (as well as past performance) to keep them focused. It transforms performance through awareness and real-time feedback – a “fitness tracker” for work. Game elements increase motivation and focus. In addition, managers can easily select KPIs and weigh them, creating an overall score and showing employees what the score is made of and how they are performing on each metric/KPI versus their targets, their past performance, their…
• Real Time Performance Metrics
• Coach to Success
• Leaderboards any way you like them
• Any Integration
• social proof
• Optimizing Performance
• Visual Themes to Drive Motivation
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• Real Time Performance Metrics
• Coach to Success
• Leaderboards any way you like them
Iactionable
Designed for the workplace, IActionable is an employee management platform that leverages gamification to increase employee performance, recognition, and engagement. IActionable updates in real-time so everyone always know exactly where they stand and what to focus on. IActionable tools work with users existing data. IActionable can mix and match and bring it all together in one place. Users can connect SFDC data in seconds and view results from inside Salesforce. Users can also integrate ticketing info and open IActionable’s app right from Zendesk. IActionable has SSO for Google Business and GMail users to make user management easy. Users can easily…
• Clear Objective Expectations
• Real-time Feedback
• Actionable Data
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• Clear Objective Expectations
• Real-time Feedback
• Actionable Data
Spinify
Spinify provides lively leaderboards and Sales Activity Gamification which drives healthy competition. Spinify offers features such as Achievements, Conspicuous, Channels, Targets, Competitions, Revenue Growth, Ranking, Visualization, Productivity Gap, Recognition, Hide Scores, Performance, Recurring, Offices, Themes, Gamification, Personalization, App, Insights and Local Scores. Spinify displays performance information on the Office TV and shines a light on what has been done and what is left to do. Staff using the Spinify App also see the same leaderboards and notifications anywhere, anytime. Spinify offers a target achievement predictor which is an early warning system for Managers to intervene and help their team members.…
• Using the Spinify App see the same leaderboards and notifications anywhere, anytime
• Establish a culture of healthy competition with leaderboards
• Progress bar maps the incremental movements in real time
• Target achievement predictor indicates who’s ok and who needs help
• Customization, personalization and granularity allow you to choose what is right for staff to focus on today
• Godzilla 5 - $250 per month OR pay annually and save 20%
• Godzilla 10 - $450 per month OR pay annually and save 20%
• Godzilla 20 - $850 per month OR pay annually and save 20%
• Establish a culture of healthy competition with leaderboards
• Progress bar maps the incremental movements in real time
• Target achievement predictor indicates who’s ok and who needs help
• Add fun and urgency by ranking performance
• Clarify staff Targets
• Monitor progress against target
LevelEleven
LevelEleven is a sales activity management system that reinforces the fundamental behaviors that lead to closing business. With this sales activity management system users can manage day-to-day sales activity using score card, spike key behaviors on demand. Scorecard, Contestengine and Channel 11 are part of LevelElelven sales activity management system. Scorecard enables new hires to focus on the behaviors that will lead to results and it promotes peer-to-peer collaboration for best practice sharing so new team members can learn from users vets. It gives visibility to members team into the sales metrics that drive revenue. Scorecard snapshots and stores the…
•Sales activity management system that reinforces the fundamental behaviors that lead to closing business.
•Reinforces the fundamental behaviors
•Enables new hires to focus on the behaviors that will lead to results
•Gives visibility to members team into the sales metrics
•Displaying time sales performance
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•Reinforces the fundamental behaviors
•Enables new hires to focus on the behaviors that will lead to results
•Gives visibility to members team into the sales metrics
SuMo Motivate
SuMo uses game mechanics (competitions, points, badges and leader boards) to drive best practice CRM behaviours. SuMo increases adoption, improves data quality & provides real-time user coaching. SuMO family is a part of Cloudapps and it accelerates performance in two ways: SuMo Motivate and SuMo Inspire. With SuMo Motivate users can motivate sales and services. Main features of SuMo Motivate are: plugs directly into Salesforce, monitoring the health of members sales KPIs, making sure that vital signs remain strong; uncovers the winning habits top performers, allowing tuning KPIs over time to reflect the innovation that employees bring; delivers intelligent coaching…
• SuMo Motivate motivates sales and services
• Monitoring the health of members sales KPIs
• Uncovers the winning habits top performers
• SuMo Inspire broadcasts Salesforce data onto TV displays as KPI driven leaderboards
• SuMo Motivate – 40 USD per user per month
• SuMo Inspire – 1600 USD per TV per year
• SuMo Motivate motivates sales and services
• Monitoring the health of members sales KPIs
• Uncovers the winning habits top performers
Intelliverse Sales Acceleration
Intelliverse's Sales Acceleration software dramatically increases sales results by delivering speed, accountability, efficiency and predictability to the sales process. By using data-driven insights & real-time analytics, Intelliverse’s sales acceleration technology empowers salespeople to sell smarter and faster— ultimately driving high performance sales teams that accelerate sales and grow revenue. Intelliverse's Sales Acceleration software dramatically increases sales results by delivering speed, efficiency and predictability to the sales process. By using data-driven insights & real-time analytics, Intelliverse’s sales acceleration technology empowers salespeople to sell smarter and faster— ultimately driving high performance sales teams that accelerate sales and grow revenue. It fully integrates…
• CRM Integration
• Reporting & Analytics
• Local Presence
• Sales Motivator
• Click-to-Dial
• inbound technology
• ROI Calculator
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• CRM Integration
• Reporting & Analytics
• Local Presence
Intelliverse Sales Acceleration
Repignite
Repignite, motivate and engage user field reps or inside sales team; get more deals faster; skyrocket sales conversions and employee satisfaction; track individual and team progress and easily deploy competition around any behavior. Repignite engages employees in a new and exciting way. Teams can compete through leaderboards that elevate the competition with instant visual representation. In addition Repignite promotes more deals faster; increase quota attainment; use templates to focus on goals the company should achieve and also make company numbers by motivating the core performers who usually represent the largest part of the salesforce. Repignite lets users choose desired metrics,…
• EASY setup sales contest
• KEEP all sales reps engaged
• Achieve company goals
•Multiple Data Sources
•Anytime, anywhere access
•Advanced Analytics
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•Multiple Data Sources
•Anytime, anywhere access
•Advanced Analytics
Corsica
Corsica is the world’s first 100% native gamification engine built solely on the Force.com platform. Corsica increases sales, decrease support costs, attract more customers and drive adoption, teamwork and innovation through the roof. In addition, Corsica is the gamification app built on Salesforce for Salesforce. Industry analyst Aberdeen states that best-in-class firms are 61% more likely than All Others to deploy gamification, and that over the last two years there has been a 600% increase in companies deploying gamification. Corsica resides inside the users’ installation of Salesforce, so the users can create Objectives and Achievements based on users’ company’s specific…
• Comprehensive gamification
• Align customers, employees and partners with corporate goals
• Create or use pre-built badges
• Easily access a set of gamification tools
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• Comprehensive gamification
• Align customers, employees and partners with corporate goals
• Create or use pre-built badges
Mysalesgame
Mysalesgame is a part of CallidusCloud gamification solution which drives sales people to adopt behaviors, training and tools critical to success. Using this platform user can increase engagement in a process or training program, revenue by encouraging competition and shared goals, stretch incentive compensation budget and to drive adoption of new systems such as CRM. This gamification platform can be used for breaking down high-level objectives into small manageable tasks called missions, allowing users to chart their progress. Members can assign these short missions to give sales members team manageable tasks and to encourage successful selling behaviours. After completing tasks…
•Drives sales people to adopt behaviors, training and tools critical to success
•Increases engagement in a process or training program
•Can be used for breaking down high-level objectives into small manageable tasks called missions
•Top performers can be displayed on leaderboards
•Marketing – billed annually, minimum of 25 users – contact
•Sales execution - billed annually, minimum of 50 users – contact
•Sales performance - billed annually, minimum of 100 users – contact
•Lead to money - billed annually, minimum of 100 users – contact
Playlyfe Catalyst
Playlyfe's flagship product is Catalyst. Catalyst - a gamified productivity tool for sales teams. It basically helps team leaders build great sales agents.Catalyst drives CRM adoption, keeps reps motivated and improves transparency and accountability within sales teams. It integrates deeply with any existing CRM tools to collect performance data and convert them into a gamified dashboards for agents to drive higher visibility into the sales process. With inbuilt integration with all major CRM softwares and on premise deployment capabilities, Playlyfe’s flagship product “Catalyst” bridges the productivity gap almost magically and enables sales organisations to uncover maximum productivity potential. It is…
•Enables sales organisations to uncover maximum productivity potential
•Drives higher CRM adoption, automate competitions and increase visibility into sales processes
•Includes real time performance management
•Offers a complete engagement toolkit
•Provides team with an interactive and engaging app to monitor
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•Enables sales organisations to uncover maximum productivity potential
•Drives higher CRM adoption, automate competitions and increase visibility into sales processes
•Includes real time performance management
Influitive
Influitive is driving the shift from company-centric marketing to advocate marketing. Influitive’s advocacy software helps the world’s most successful B2B companies spark, build and sustain a movement behind their brands through the voice of their customers. When the client’s customers love them, they’re willing to tell people they know about the company. Influitive fosters this love through an advocate-centred approach to collecting, tracking and rewarding referrals submitted by the client’s happy customers. And because referral leads close faster and more often the client will notice an acceleration in your sales pipeline. Thanks to automatic recognition at key milestones and complete…
•Consistent
•Personalisation
•Data
•Expands references
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•Consistent
•Personalisation
•Data
Trajectory IQ
Trajectory IQ gamification software matches your content with over 50 games, puzzles, and quiz types, to create a unique experience for employees of any age and skill level. The psychology-packed learning formula, allows you to create bite-sized learning nuggets rewarding participants and motivating them to consume your important messages. Use API powered by Okta to integrate Trajectory IQ into your existing enterprise systems. Ever wonder if your employees got the message? TIQ HR’s streamlined analytics dashboard lets you see employee progress with tracking, benchmarking, and reporting tools. Data is displayed in real-time using simplified visuals, so that you can see…
•Create design
•Good content
•Easy to use
•Pleasant interface
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•Create design
•Easy to use
•Pleasant interface
You may like to read: How to Select the Best Gamification Software for Your Business
What are Gamification Software?
Gamification Software are tools which are used to employ game design elements in non-game contexts to improve user engagement, organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy, and more. Gamification optimizes the pleasure of communing with brand.
What are the Top Gamification Software?
Agile CRM, Microsoft Dynamics 365 Gamification, Hoopla, Evoq Engage, Funifier studio, Mambo.IO, Nitro, Gametize, Zurmo, Qstream, Bunchball, Hurrah! Leaderboard, Ambition, GamEffective, Iactionable, Spinify, LevelEleven, SuMo Motivate, Intelliverse Sales Acceleration, Repignite, Corsica, Mysalesgame, Playlyfe Catalyst, Influitive, Trajectory IQ are some of the Top Gamification Software.
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