Web trends infinity platform has been developed to harness the power of big data to create the most impactful, integrated analytics and optimization solutions. Utilizing technologies such as Hadoop, Spark and Kafka users can ensure that customer data is set up for success. This platform generates about 13 billion events which Infinity ingests, processes and makes available to clients within about 40 milliseconds. It stores all data at the visitor level and does not lose a single event. Because of unlimited data accessibility and exploration it provides insights that users can trust. Infinity platform revolves six principles such as: real time which means [...]

VWO is an A/B testing and conversion optimization platform that enables businesses to research their visitors’ behavior and optimize their websites to improve key business goals. VWO is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.Visual website Optimizer has the ability to conduct A/B testing. The software allow users to conduct their various tests so as to optimize their website performance. Users can see through the tests performed, [...]

SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. The software enables users to perform A/B testing in order to optimize digital performance. SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. The software provides various multivariate testing tools to optimize revenues and [...]