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Top 39 A/B Testing Tools
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Top 39 A/B Testing Tools

Top 39 A/B Testing Tools
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A/B testing is a randomized experiment with two variants, A and B, which are the control and variation in a two-sample hypothesis testing. A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective. It is also known as bucket tests and split-run testing. The standard tests used are Z-tests, Student's t-tests, Welch's t test, Fisher's exact test, E-test and Chi-squared test. Z-tests are used for comparing means in strict conditions regarding normality and a known standard deviation. Student's t-tests are used for comparing means under relaxed conditions. Welch's t test assumes the least and is commonly used where the mean of a metric is to be optimized. For the comparison of two binomial distributions such as a click-through rate Fisher's exact test is used. For Poisson distribution such as Average Transactions Per Paying User E-test are used and for Multinomial distribution such as number of each product Purchased Chi-squared test are used.

Top A/B Testing Tools Proprietary : Dynamic Yield, Leanplum, Google Content Experiments, AB Tasty, ChangeAgain, Adobe Target, Zarget, Maxymiser, Usabilityhub, Maxymizely, Mixpanel, Optimizely, A/Bingo, Taplytics, Monetate, Visual Website Optimizer, Splitly, Perti, Fusion, Campaigner, Apptimize, SiteSpect, Kameleoon, Vwo, Webtrends Infinity, PlanOut, Convert, Unbounce, Marketizator, Kissmetrics, Clickthroo are some of the Top a/b testing tools.

Top A/B Testing Tools Free : Proctor, Sixpack, Abba, Vanity, AB, Scenario, labrats, Cohorts are some of the Free Top a/b testing tools..

Top A/B Testing Tools Proprietary

Dynamic Yield, Leanplum, Google Content Experiments, AB Tasty, ChangeAgain, Adobe Target, Zarget, Maxymiser, Usabilityhub, Maxymizely, Mixpanel, Optimizely, A/Bingo, Taplytics, Monetate, Visual Website Optimizer, Splitly, Perti, Fusion, Campaigner, Apptimize, SiteSpect, Kameleoon, Vwo, Webtrends Infinity, PlanOut, Convert, Unbounce, Marketizator, Kissmetrics, Clickthroo are some of the Top a/b testing tools .

1

Dynamic Yield

Dynamic Yield SaaS solution empowers marketers, retailers, and publishers to test, manage and transform the complete customer journey, and drive immediate engagement and revenue without ever having to rely on IT. Dynamic Yield’s unified customer engagement platform helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, product/content recommendations, automatic optimization & real-time messaging. Dynamic Yield’s SaaS ‘ad server’ for content helps marketers create the highest…

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The proprietary SaaS solution empowers marketers, retailers, and publishers to test, manage and transform the complete customer journey, and drive immediate engagement and revenue without ever having to rely on IT.

9.5
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2

Leanplum

Leanplum is a complete platform where in users has the advantage on establishing a more personalized relationship to their customers by just using one simple system. Leanplum understands the increasing opportunity from customers using different mobile devices and taking this as a great tool to enhance connections and keep them coming back for more. Leanplum is based on A/B testing and Analytics that are both proven to be effective when it comes to providing the best possible information when dealing with customers, as a result, users will be able to plan and execute the right decisions at the right time…

Bottom Line

Leanplum respond to in-app activities at 
scale during every stage of the customer journey and test everything, in and out of 
your app, from mobile messaging 
to UI content.

9.0
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3

Google Content Experiments

Google Content Experiments, let to test which version of a landing page results in the greatest improvement in conversions (i.e. completed activities that you measure as goals) or metric value. You can test up to 10 variations of a landing page. Content Experiments uses a somewhat different approach than standard A/B and multivariate testing. Content Experiments uses an A/B/N model. You're not testing just two versions of a page as in A/B testing, and you're not testing various combinations of components on a single page as in multivariate testing. Instead, you are testing up to 10 full versions of a…

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Content Experiments has three main areas: the experiment-setup wizard, the list of experiments, and the individual reports for each experiment. In addition, you can also see data about your experiment in your Analytics view.

9.5
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Google Content Experiments

4

AB Tasty

AB Tasty is an all in one platform that optimizes conversions when it comes to websites, mobile sites as well as applications. Improve customer’s experience by determining the most effective strategy by using tests and experiments. This not only promotes customer relationship and value but also profitability for the business. AB Tasty simplifies the implementation of marketing tests and gives back control over changes and updates that needs to be done on the pages of the website.AB Tasty will not require its users any special programming skills to be able to navigate and use the platform. With its simple codes…

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AB Tasty help you to improve your visitors’ user experience, and increase your website’s profitability and simplify the implementation of marketing tests and give you back control over modification of the pages of your website.

8.8
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AB Tasty

5

ChangeAgain

ChangeAgain is an A/B testing that includes full Google Analytics Integration in just 1 click. ChangeAgain does not require special skills from the users to be able to launch new tests and navigate ChangeAgain in making necessary edits. Test results are fully compatible with Changeagain and Google Analytics. ChangeAgain provides no limits in testing traffics to which the user can take advantage if dealing with only one test for free.The A/B testing provided maximum advantage to users to make sure that the only the best is used and that it works perfectly for customers as well. Get unique opportunities as…

Bottom Line

Changeagain visual editor empowers you to change the headline, button, image or any other element easily, to create multiple variations of your website without the help of a designer or a coder. You’ll be amazed at how easy it is.

8.3
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6

Adobe Target

Adobe Marketing Cloud gives customers a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything that users need to know about their marketing campaigns.Adobe Target is a complete optimization solution that allows data-driven marketers to experiment and create high-converting personalized experiences. Adobe Target is a personalization solution that makes it easy to identify users’ best content through tests that are easy to execute. Therefore, they can deliver the right experience to the right customer. With a simple interface and access to best practices, they can quickly create A/B tests…

Bottom Line

Adobe Target engage and convert more by testing to improve every stage of the customer journey.Deliver relevant, engaging experiences across all digital interactions using any data source.Test and personalize the app experience based on user behavior and mobile context.

8.9
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Adobe Target

7

Zarget

Zarget provides Heatmaps & Clickmaps with very powerful visual maps which tell where your visitors have been clicking on your website.A/B testing your web pages will let you to find out what pages are working well for you and why.Split URL testing is used to contrast the user reactions to two different versions of the same site.Funnel Analysis test a series of pages that serve as a conversion path to see where your visitors drop off from the funnel. Comes with integrated heatmap and A/B testing modules. Heatmaps are graphical representations of web page click data. Whenever a user clicks…

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With Zarget, you can create variants of pages and A/B test behind login screens, with patented Chrome plugin.

8.1
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Zarget

8

Maxymiser

Oracle Maxymiser, website optimization is as easy as a single line of code, which bring all your customer data into focus, run simple A/B testing and super-complex multivariate testing, track and analyze customer behavior across all channels. Get better online marketing strategies planned using Maxymiser’s leading testing and optimization solutions. Manage customer’s information using reports, create tailored and engaging customer experience and maximize business opportunities for a profitable outcome. Organize customer data in one single platform with Maxymiser, provide best solutions the moment they land on the page until transactions are completed. Take advantage of Maxymiser’s intelligent and accurate segmentation…

Bottom Line

Oracle Maxymiser is an industry-leading testing and optimization solution, that can quantify and optimize your online marketing spend. It’s a platform available for multipage, multistage, secure, and dynamic optimization.

8.5
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Maxymiser

9

Usabilityhub

Usability Hub is a platform where developers/designers can create simple usability tests and design surveys. The developers/designers can choose to recruit their own testers or use testers who have signed up with Usability Hub. Tests are available in a wide variety of languages, which users can choose after signing up. Each test taken on Usability Hub awards tester with 1 credit which is equivalent to $0.10. The tests usually take less than a minute each, sometimes much less depending on the type of test. Five-second tests can be used to test home page designs, landing pages, logos, brochures and marketing…

Bottom Line

Usabilityhub measure the clarity of your design by asking what people recall after viewing it for just five seconds. Click tests help you measure how effective your designs are at letting users accomplish an intended task.

8.1
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Usabilityhub

10

Maxymizely

Maxymizely is an innovative discovery-oriented platform for mobile & web applications that combines big data analytics with predictive modeling. With Maxymizely, you will be able to improve ROI for your app, increase user engagement and lifetime value, identify the most successful targeting segments for your marketing campaigns, and decrease inefficiencies of your app. There are over 40 amazing analytical reports that can disclose you crucial trends among your app users. Maxymizely 3D analytics is a brand new idea of user evaluation. Using user attributes and past user behavior as the key pieces, Maxymizely’s algorithms can “score” the user and show…

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Maxymizely is an analytical ecosystem providing all at once: general analytics, A/B/N&MV testing, traffic analytics, crash analytics with user friendly ways of integration.

8.0
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Maxymizely

11

Mixpanel

Mixpanel lets the users understand how customers use their apps through advanced mobile and web analytics. With different metrics that can be used to measure visitor’s engagement, page views are definitely not the only criteria that have to be monitored. With Mixpanel, what people are doing on the web as well as mobile apps that runs on iOS and Android are the crucial information that can establish better relationship with the customers. With Mixpanel, measure how people patronize the app by knowing how often they go back and use it for transactions. Send them notifications to remind them that they…

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Mixpanel, can pick and choose which actions to track in your application with a simple point & click interface. Autotrack for web collects everything so you can track anything without a developer. Never worry about forgetting to track a metric again.

8.1
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Mixpanel

12

Optimizely

Optimizely presents it users the ability to optimize their website and mobile app pages by using a single platform that can manage it all. Be updated with customer’s behavior and preferences by using Optimizely’s reports and analytics that can deliver better opportunities for the business.Optimizely Testing features enables the users to experiment, learn, and create optimized digital experiences on both desktop and mobile devices used by people. This definitely increases not only the company’s engagement with customers but also in revenue. Optimizely provides robust, easy to use A/B testing, multivariate and multi-page testing for any stage of the customer experience…

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Optimizely provides market-leading testing and personalization solutions to increase customer loyalty, reduce customer churn and drive revenues.

7.9
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Optimizely

13

A/Bingo

A/Bingo is a Ruby on Rails A/B testing framework written as a plugin. It is an extraction from Bingo Card Creator, where it is used in production. A/Bingo works for most recent versions of both Rails 2.3 and 3.0.Users can print custom bingo cards for an entire classroom on desktop computer and printer in mere minutes and in 3 EASY STEPS. The computer will make sure every card is scrambled and unique. Customers can use the over 1025 premade (totally customizable) activities included with an account. Every created custom list is automatically saved for the customer. A subscription to Bingo…

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A/Bingo is a Ruby on Rails A/B testing framework written as a plugin. It is an extraction from Bingo Card Creator, where it is used in production. A/Bingo works for most recent versions of both Rails 2.3 and 3.0.

7.9
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A/Bingo

14

Taplytics

Taplytics is a mobile optimization platform, helping apps with things like mobile growth, engagement, and retention. It doing this with suite of tools - dynamic A/B testing, smart push notifications, and custom analytics. Taplytics is a fully integrated mobile A/B testing, push notification, and analytics platform providing the needed tools to optimize users’ mobile app. Taplytics’s A/B testing also lets user create feature flags for different functional elements of his product. Javascript SDK let users test for the web too.This means instant, live control from a web interface while your app is in the wild. Visual tests let create simple…

Bottom Line

Code based experiments give you the power for deeper, more complex experiments and notifications help you reach the right users, at the right time, and with the right messaging. A/B test your messaging and optimize the impact of your outreach.

7.9
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Taplytics

15

Monetate

Monetate makes it easier for users to create and deploy super-relevant, multi-channel experiences for unlimited segments. Understand customer’s behavior when buying in every channel, demographics, where they are located, first party data and third party data. With all these information at hand, users will be able to create a personalized customer experience in real time accurately. Delegate tasks to the team to ensure more personalized experiences are made as they need arise. With Monetate, be able to identify the most important segments and deliver them across all channels. Personalize the customer’s shopping experience by applying relevant updates when it comes…

Bottom Line

Monetate powers multi-channel personalization for the world’s best brands. Built for speed, the Monetate Platform’s easy-to-use interface allows marketers to create, test and deploy an unlimited number of personalized digital experiences with limited need for IT or consulting resources.

7.9
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Monetate

16

Visual Website Optimizer

VWO is an A/B testing and conversion optimization platform that enables businesses to research their visitors' behavior and optimize their websites to improve key business goals. VWO is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.Visual website Optimizer has the ability to conduct A/B testing. The software allow users to conduct their various tests so as to optimize their website performance. Users can see through the tests performed,…

Bottom Line

VWO is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

7.8
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Visual Website Optimizer

17

Splitly

Splitly is an Amazon Split Testing Software that helps businesses maximize profit when dealing with FBA or fulfillment by Amazon. Be ahead of most competitors when it comes to being more competitive and getting more chances of maximizing profits. Using Splitly isolates the greater chance of having same product labels and layouts when it comes to presenting products on applications as well as how customers view particular products on the web. Splitly develops tests that can dramatically improve on products viewed by consumers on Amazon. Specifically working on the Main Feature Image which can drive more customers to the company’s…

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Splitly maximize profit by finding the ideal price for your product and niche, test how pricing affects your rankings and conversions and track total revenue increases due to split tests.

7.8
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Splitly

18

Perti

Perti is Wix’s holistic experiment system, it covers the lifecycle of product experimenting including A/B tests and feature toggles. Petri is used at large scale at Wix, supporting dozens of daily changes (instantly affecting production, no deployment needed). Main features include create and gradually open A/B tests to affect your user’s experience. This feature helps our Product Managers collect data on user behavior before making decisions. Create Feature Toggles to control inner implementation details. This feature helps our developers gradually roll out features. Define filters to determine what users will be included in your defined experiments. Our filters include language,…

Bottom Line

Petri is used at large scale at Wix, supporting dozens of daily changes (instantly affecting production, no deployment needed).

7.7
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Perti

19

Fusion

Fusion helps it users by providing professional help when it comes to managing its offers to the right people at the right time. By using score models, Fusion is able to enhance huge amount of data and gather actionable insights that are timely and beneficial to the business.Basing the information from customers from their shopping experiences, Fusion will be able to create deep customer segmentation model that will be used to better understand their behavior as well as patterns that could help the business generate more sales and establish better connections with the consumers. In every customer segment, there could…

Bottom Line

Fusion dynamic panels integrate with distributor websites and provide full flexibility to present a variety of product offers and combinations that are statistically proven to resonate with specific customer segments.

7.7
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Fusion

20

Campaigner

Campaigner is an email marketing service which offers easy email automation with workflows, superior list segmentation and reporting, robust autoresponders and drip marketing, API integration into users’ existing data systems, Industry-leading A/B split testing, etc. It allows reaching email contacts and delivering message using static and dynamic segmentation. Industry-leading A/B Split Testing helps users better understand subscriber preferences, gain insight into campaign success, and effectively track campaigns over time. With Campaigner users can track campaign success with robust reporting on deliverability, bounce rate, social sharing, clicks, spam, and other relevant statistics. Automatically schedules and send emails based on specific dates…

Bottom Line

Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting.

7.7
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21

Apptimize

Apptimize provides mobile A/B testing to drive user behaviors in native iOS and Android applications with statistical certainty. It is a Software Development Kit or SDK which help creators build a better view of the website and make necessary edits to make it more appealing to the customers.Enhance app layouts with the ability to change images, copy, edit colors, calls to action as well as the whole layout. This minimizes the usual burdens that most developers have or even the need for one as it is simply easy to make changes. Apptimize also makes it possible for the app changes…

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Apptimize let to create A/B experiments to test whether that new layout, copy, color, or any other change is increasing or decreasing conversions across all users or just a specific segment

7.8
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22

SiteSpect

SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. The software enables users to perform A/B testing in order to optimize digital performance. SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. The software provides various multivariate testing tools to optimize revenues and sales. The software helps in improving customer experiences. The software ensure…

Bottom Line

SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units.

7.7
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23

Kameleoon

Kameleoon is a Web Personalization and A/B Testing for Marketers who wanted to ensure that customers get a personalized approach whenever they visit the web. With its simple interface on both desktop and mobile devices, visitors will only have the best experience and shop with ease.Analyze the customer behavior to determine their needs and wants and make the business act on these opportunities. By using Kameleoon’s A/B testing, the business will be able to optimize each step of the customer’s experience. take advantage of Kameleoon’s statistic engines and be able to increase the conversions. Kameleoon’s simple yet smart editor provides…

Bottom Line

Kameleoon shorten your decision cycle by relying on dynamic traffic allocation algorithms (multi-armed bandit tests), filtering and segmenting the results depending on all type of criteria: device used, day, etc

7.7
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Kameleoon

24

Vwo

Visual Website Optimizer (VWO) is a market leading optimization tool that allows product managers, marketers and analysts to create A/B tests and geo – behavioural targeting campaigns. With VWO users can create many different versions of their websites using a point-and-click editor and then find out which version gets them the maximum sales or conversion rate. With VWO’s user interface, users can modify their websites without having any sort of technical or IT knowledge. Validate results through statistical methods and alerts when any version is statistically better than the other is. VWO’s in-built heatmap tool tracks visitor,s click behavior and…

Bottom Line

VWO is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales. Integrating our split testing software is dead-simple: copy-paste a code snippet in your website once and you are ready to go live.

7.7
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25

Webtrends Infinity

Web trends infinity platform has been developed to harness the power of big data to create the most impactful, integrated analytics and optimization solutions. Utilizing technologies such as Hadoop, Spark and Kafka users can ensure that customer data is set up for success. This platform generates about 13 billion events which Infinity ingests, processes and makes available to clients within about 40 milliseconds. It stores all data at the visitor level and does not lose a single event. Because of unlimited data accessibility and exploration it provides insights that users can trust. Infinity platform revolves six principles such as: real…

Bottom Line

With Webtrends Optimize, you can perform quick and intuitive A/B testing or deeper, more robust multivariate testing in order to optimize your customers’ digital experiences across channels, devices and business units.

7.7
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Webtrends Infinity

26

PlanOut

PlanOut is a framework for online field experiments. It can be used by professionals, business organizations and even students to run tests or experiments. It is designed for an easy use that even users with no background on technical and editing skills will be able to manage their pages. PlanOut’s open source implementation shares many of the key design decisions of Facebook’s experimentation stack, which is used to conduct experiments with hundreds of millions of people.PlanOut works by hashing input data into numbers; these numbers are then used to generate pseudo-random numbers to pick values of parameters. On the other…

Bottom Line

PlanOut was developed at Facebook for running experiments involving hundreds of millions of people. It has been written with portability and extensibility in mind, and has been ported to all major Web programming languages, including Python, Java, PHP, JavaScript, Ruby, and Go.

7.6
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27

Convert

Convert offers an A/B testing tool that can be used to set up A/B tests to improve the conversion rate of a user’s website. Supports easy HTML and a visual WYSIWYG (What You See Is What You Get) website editor showing user experiment content as well as easy style sheet editing for dynamic content experiments. This allows marketers and business owners to create tests without help from a technical team. Convert offers a simple testing wizard to walk users through setting up tests.Convert also allows getting and pushing data from Google Analytics without adding a line of code.Users get full…

Bottom Line

Convert Experiences support easy HTML and a visual WYSIWYG (What You See Is What You Get) website editor showing your experiment content as well as easy style sheet editing for dynamic content experiments.

7.5
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Convert

28

Unbounce

Unbounce lets marketers build, publish and test landing pages without IT or software. With Unbounce marketers can create fully customized landing pages for their campaigns and publish them to their existing sites. It enables developers to test and experiment with landing page design and content variations. A/B testing and lead gen make it a powerful marketing tool. The Unbounce landing page platform includes: drag and drop page editor, 85+ mobile responsive templates, real time statistics, customizable forms and more. Script Manager saves time by allowing embedding scripts like Google Analytics to multiple pages at once. All Unbounce landing pages are…

Bottom Line

The Unbounce Landing Page Builder empowers every member of your team to rapidly build high converting landing pages.

7.6
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Unbounce

29

Marketizator

Marketizator is a leading provider for generating more sales by taking advantage of their CRO or Conversion Rate Optimization platform. By using their four main features that are Surveys, A/B Testing, Personalization and Segmentation; users will be able to maximize their potentials in getting generating more profit and give them the advantage against competitors. Marketizator’s Survey features work on knowing the important factors that may affect the customer’s buying decision. This will help the business when presenting their products and getting better conversions when utilized properly. Schedule surveys that may have specific day or time. Provide 8 possible answers that…

Bottom Line

Marketizator A/B Testing Editor, let to test your ideas without the help of a web designer or a programmer. Marketizator find out in real time the conversion rate, number of views, leads, sales, goals per each variation you are testing.

7.5
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Marketizator

30

Kissmetrics

Kissmetrics tracks individual and group visitor behavior from their first anonymous visit, through each conversion, to their lifetime value. The reports give metrics to fully analyze and improve user’s business. Kissmetricks gives the tools to fix blind spots, maintain a 360-degree view, and strengthen marketing impact through 7 key reports.There are areas throughout websites where visitors do not complete the step that users want them to take. Segments the traffic to see who converts best and grow that ideal audience. Users can even export lists to contact specific segments with a tailored message. Kissmetricks allows seeing how marketing activities influence…

Bottom Line

Kissmetrics analyze shows you what’s working and what’s not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.

7.6
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Kissmetrics

31

Clickthroo

Clickthroo does not only provide web and app management system but is actually an enterprise level landing page software platform with full consultancy included. Perform editing, publishing, split testing, segmenting and optimizing on the page with no need for professional editor or any third party software to be downloaded in addition. Clickthroo’s design is made for users with no coding skills but can still easily create and deploy high converting web and mobile app pages to ensure better profitability. It also provides templates and designs that could be used for particular pages that a user may desire or find attractive.Clickthroo’s…

Bottom Line

Clickthroo can segment visitors by location, browser, device (incl. mobile), traffic source, keyword, referring URL, OS, visitor behavior and more. Use A/B split testing to optimize your traffic segments, and pull reports on everything.

7.5
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Clickthroo

Top A/B Testing Tools Free

Proctor, Sixpack, Abba, Vanity, AB, Scenario, labrats, Cohorts are some of the Free Top a/b testing tools.

1.Proctor

Proctor is a A/B testing framework written in Java that enables data-driven product design at Indeed. Proctor consists of data-model, client specification, client loader, matrix builder, java code generator. Features include consistent tests across multiple applications, group assignment adjustments without code deploys, rule-based group assignment, human-readable test format, forcing of test groups for internal testing and java code generation for A/B tests groups.

Proctor

2.Sixpack

Sixpack is a language-agnostic ab testing framework. Sixpack makes it easy to run A/B tests across multiple web services written in different languages.It includes a beautiful dashboard for viewing test results and choosing winners.

Sixpack

3.Abba

Abba is a simple a/b testing self-hosted framework built to help improve conversion rates on your site. Features include Simple JavaScript API, Multi variant support and Filter results by date and browser.

Abba

4.Vanity

Vanity is an A/B testing framework for Rails that is datastore agnostic.

Vanity

5.AB

AB is a javascript a/b testing library.

AB

6.Scenario

Scenario is a lightweight A/B Testing library for use with MixPanel.

Scenario

7.labrats

labrats is a client-side multivariate testing (A/B tests) plugin for jQuery. This lab-rats project provides a jQuery plugin for doing multi-variate testing (A/B Tests) on the client's browser,in other words, treating your customers like lab rats in order to engineer the best web application.

labrats

8.Cohorts

Cohorts is a simple, purely javascript, multivariate testing framework.It allows you to easily run split tests for visitors on your site, showing them different designs, layouts, or whatever you want. Cohorts also allows you to track interesting events that occur for each of the cohorts. By default, it uses Google Analytics event tracking to store data, but you can customize it to use your own or another.

Cohorts

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About The Author
imanuel