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Adobe Target
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Adobe Target

Overview
Synopsis

Adobe Target is a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences.

Category

A/B Testing Software

Features

A/B testing
Automated personalization
Mobile optimization
Targeted recommendations
Profiles and audiences
Multivariate testing
Search-driven merchandising
Marketer-driven targeting
Analytics-enhanced reporting
Adobe Target services

License

Proprietary Software

Price

Marketing Cloud for teams
Single App plan: US$29.99/mo per license
All Apps plan: US$69.99/mo per license

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Adobe Target

PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.8
Features & Functionality
8.9
Advanced Features
8.8
Integration
9.0
9.0
Performance
9.0
Training
Customer Support
8.9
Implementation
Renew & Recommend
Bottom Line

Adobe Target engage and convert more by testing to improve every stage of the customer journey.Deliver relevant, engaging experiences across all digital interactions using any data source.Test and personalize the app experience based on user behavior and mobile context.

8.9
Editor Rating
9.0
Aggregated User Rating
1 rating
You have rated this

Adobe Marketing Cloud gives customers a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything that users need to know about their marketing campaigns.Adobe Target is a complete optimization solution that allows data-driven marketers to experiment and create high-converting personalized experiences. Adobe Target is a personalization solution that makes it easy to identify users’ best content through tests that are easy to execute. Therefore, they can deliver the right experience to the right customer.

With a simple interface and access to best practices, they can quickly create A/B tests and confidently target content.
Easily set up and run tests — even Adobe Market allows to set up and run several test at the same time — to choose the best offers, messaging and content. It automats targeted content to individual customers with its self-learning algorithm. Allows filtering by segment and setting reports to include custom graphs and daily breakouts.With Adobe Target users can reengage their app users with location-based targeting and by testing experiences. Automatically delivers content and recommendations using historical and affinity data.

Users can use simple multivariate tests to get a clear understanding of the best possibility for delivering targeted content. In addition, they can understand what their customers want by seeing how they navigate through their site. Also, they can use preset or customized rules to target content to a specific audience.Users can synchronizes customer data with Adobe Analytics for more precise test filtering and better targeting.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Training
Customer Support
Implementation
Renew & Recommend

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