Adobe Target

Adobe Marketing Cloud gives customers a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything that users need to know about their marketing campaigns.

Adobe Target is a complete optimization solution that allows data-driven marketers to experiment and create high-converting personalized experiences. Adobe Target is a personalization solution that makes it easy to identify users’ best content through tests that are easy to execute. Therefore, they can deliver the right experience to the right customer.

With a simple interface and access to best practices, they can quickly create A/B tests and confidently target content.
Easily set up and run tests — even Adobe Market allows to set up and run several test at the same time — to choose the best offers, messaging and content.

It automats targeted content to individual customers with its self-learning algorithm. Allows filtering by segment and setting reports to include custom graphs and daily breakouts.With Adobe Target users can reengage their app users with location-based targeting and by testing experiences. Automatically delivers content and recommendations using historical and affinity data.

Users can use simple multivariate tests to get a clear understanding of the best possibility for delivering targeted content. In addition, they can understand what their customers want by seeing how they navigate through their site. Also, they can use preset or customized rules to target content to a specific audience.Users can synchronizes customer data with Adobe Analytics for more precise test filtering and better targeting.