Google Content Experiments

Google Content Experiments, let to test which version of a landing page results in the greatest improvement in conversions (i.e. completed activities that you measure as goals) or metric value. You can test up to 10 variations of a landing page. Content Experiments uses a somewhat different approach than standard A/B and multivariate testing. Content Experiments uses an A/B/N model. You're not testing just two versions of a page as in A/B testing, and you're not testing various combinations of components on a single page as in multivariate testing. Instead, you are testing up to 10 full versions of a single page, each delivered to users from a separate URL.

Content Experiments has three main areas: the experiment-setup wizard, the list of experiments, and the individual reports for each experiment. In addition, you can also see data about your experiment in your Analytics view. Information in the report includes: the status of your experiment, how the pages in your experiment are performing and whether a particular page is clearly outperforming the rest.You can also take actions on experiments, including: stopping an experiment, changing the percentage of your site’s users who see the experiment, changing who gets notified by email about changes to an experiment and disabling a particular page.