A/B testing software helps in comparing multiple versions of web pages to know which one performs better. The software is commonly used in web analytics where one compares two web pages. The web page that gives better conversion rates is the ideal website. This software provides digital analytics essential in improving customer experience. Companies using this program gain access to rich insights about their digital marketing, their audiences, and their websites. The program gives an excellent chance of converting more prospects into signup, leads, and sales by using its conversion and landing page marketing platform. With the software, businesses have an excellent platform of publishing, building, and testing popups and landing pages. It gives more than one hundred mobile responsive templates. These templates enable optimizing personal campaigns and boosting conversion rates. The most popular tools offered by the program include analytics and optimization system, publishing tools, client or team collaboration layer, and integrations ecosystem. The collaboration solution is an ideal tools of the program as it helps in streamlining the design review stages.