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Top 28 Personalization Software
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Top 28 Personalization Software

Top 28 Personalization Software
4.9 (98.18%) 11 ratings

Personalization Software provides relevant, individualized personal interaction and experience using the recipients personal data as well other customer touch points. Personalization Software engines uses analytics to determine the optimum experience for the recipient using information from various customer touch points. These unique experiences created for customers, can potentially increase cross-selling, upselling, overall conversion rate, shopping cart value and customer loyalty.

Top Personalization Software : Yusp, BevyUp, Certona, Dynamic Yield, Kitewheel, Acquia Lift, Qubit, Flytxt, RichRelevance, NGData, Barilliance, Sailthru, IgnitionOne, Nosto, Oracle Real-Time Decisions, Syntasa, Boomtrain, Peerius, Boxever, 4-Tell, Edgeverve, nectarOM, Baynote, Magnetic, Blueknow, prudsys, BrainSINS, Strands are some of the top Personalization Software .

What is Personalization Software

Personalization Software provides customization functionalities for tailoring a service or a product to accommodate specific individuals, or segments of individuals. Personalization Software are used to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization functionalities are a competitive advantage in social media and recommender systems. Personalization Software provide  personalization  based on the characteristics such as interests, social category, context, and actions such as click on button, open a link, and intent such as make a purchase, check status of an entity. It can also be achieved by any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience.

Top Personalization Software

Yusp, BevyUp, Certona, Dynamic Yield, Kitewheel, Acquia Lift, Qubit, Flytxt, RichRelevance, NGData, Barilliance, Sailthru, IgnitionOne, Nosto, Oracle Real-Time Decisions, Syntasa, Boomtrain, Peerius, Boxever, 4-Tell, Edgeverve, nectarOM, Baynote, Magnetic, Blueknow, prudsys, BrainSINS, Strandsare some of the top Personalization Software .

Top Personalization Software
PAT Index™
 
Yusp personalizaztion engine for online and offline business models
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

1

Yusp

Yusp
Yusp

Yusp is a machine-learning powered personalization engine having all product modules as digital personalization engine defined by Gartner as well as other product modules, which enable to personalize the physical shopping experience. These include product recommendations, on-site, search, ad retargeting, social, email, mobile and in-store personalization. Yusp increases customers revenue in ten business models like e-commerce, online marketplace, publishers, brick & mortar retailers and retail banks. Yusp has never lost any A/B test against competitors or in-house solutions thanks to its exceptional algorithmic portfolio, which incorporates predictive, adaptive learning analytics to anticipate future behavior or estimate unknown outcomes. Yusp’s scalable,…

Bottom Line

Yusp is a machine-learning powered personalization engine having all product modules as digital personalization engine defined by Gartner as well as other product modules, which enable to personalize the physical shopping experience.

7.6
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8.1
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Yusp

Yusp personalizaztion engine for online and offline business models

2

BevyUp

BevyUp aims to provide businesses long-term relationship with their customers. By using advanced technology, BevyUp will work on personalized recommendations and continuous interaction with customers to ensure loyalty to the brand. Working with different sales channels, customers are given different options where they can be introduced with the brand’s products while ensuring that revenue is a priority. BevyUp’s Solution for marketing the brand plus products performance for better actions to be taken. In Store Board features cross channel inventory visibility to enable store associates still offer products online. Barcode Scanner lets store associates add merchandise to the board by scanning…

Bottom Line

BevyUp provides additional selling opportunities across different channels, while always ensuring revenue attribution no matter where the purchase happens

9.5
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8.2
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BevyUp

3

Certona

Certona offers a complete line of solutions to drive engagement and conversion through every step of the shopping journey.Certona’s solution delivers the most tailored and consistent brand experiences. From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business. Certona delivers customer experiences tailored to each individual using continuous behavioral profiling and predictive technology, resulting in increased engagement and conversions. Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that…

Bottom Line

Personalizing web, email, mobile, contact center and in-store, the Certona Experience Manager is a personalization platform that supports omnichannel businesses worldwide, delivering the highest performing personalization in the industry.

9.1
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8.1
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Certona

4

Dynamic Yield

Dynamic Yield SaaS solution empowers marketers, retailers, and publishers to test, manage and transform the complete customer journey, and drive immediate engagement and revenue without ever having to rely on IT. Dynamic Yield’s unified customer engagement platform helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, product/content recommendations, automatic optimization & real-time messaging. Dynamic Yield’s SaaS ‘ad server’ for content helps marketers create the highest…

Bottom Line

The proprietary SaaS solution empowers marketers, retailers, and publishers to test, manage and transform the complete customer journey, and drive immediate engagement and revenue without ever having to rely on IT.

9.5
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5.8
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Dynamic Yield

5

Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points. Kitewheel’s innovative Customer Journey Hub enables brands and agencies to discover, design, and deliver seamless experiences that drive real-time revenue and long term loyalty.Kitewheel is a smart, cloud-based hub for agencies. Rapidly design, connect, execute and refine real-time consumer journeys, anywhere consumers choose to interact. The demand for Kitewheel’s solution is growing as all brands must now compete for the attention of the cross-channel consumer by orchestrating customer journeys in real-time. Kitewheel includes access to hundreds of the most popular integrations and adaptors, with the extensibility to connect…

Bottom Line

Kitewheel is cloud-based Customer Journey Hub designed exclusively for marketing agencies. Kitewheel provide world-leading technology to help partners orchestrate and execute real-time consumer journeys for their brand clients.

9.0
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9.1
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Kitewheel

6

Acquia Lift

Acquia is a leading cloud-based, digital experience management solution that offers personalized and contextually optimized experiences on any touch point at unlimited scale. Move rapidly from idea to execution. Have the flexibility to start small or go big, and deliver results at every step. Launch, learn and iterate to accelerate the company’s path to great. The Acquia Platform offers a secure platform-as-a-service cloud environment for the Drupal web content management system, advanced multi-site management, powerful developer tools, and software-as-a-service capabilities for personalization, content syndication, and more. The Acquia Platform components are built with an API-first approach to make it easy…

Bottom Line

Acquia unify content and customer data in a single solution to deliver real-time personalization across any device. Exchange customer data bidirectionally with third-party systems such as CRM, marketing automation, and commerce for a complete profile and syndicate content from any source for contextualized experiences across channels.

8.6
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7.8
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2 ratings
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Acquia Lift

7

Qubit

Qubit’s technology prioritizes the biggest opportunities for revenue generation so users can deliver personalization that makes an impact. It powers over 300 of the world’s leading consumer brands. Qubit gives their users the most complete customer understanding, flexible segmentation capabilities backed with machine learning, and high-impact digital experience techniques that deliver proven results. Key benefits that users can get are better results - 24x higher uplifts in revenue per visitor than traditional personalization with Qubit’s programmatic experience technology. Qubit can be operational in under a month, bridging the gaps in the existing tech stack; Huge scales which means that Industry…

Bottom Line

Qubit to transform the way they understand and influence their customers in order to increase revenue, build loyalty and improve marketing efficiency. By combining rich customer data, deep learning technology and advanced segmentation capabilities, the Qubit Customer Influence Engine can precisely match customers with the widest range of personal, online experiences to influence behavior at scale

8.0
Editor Rating
8.9
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3 ratings
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Qubit

8

Flytxt

Flytxt's comprehensive data monetisation solutions help enterprises to personalise customer experience across digital touch points as well as increase revenue, optimise margins, and enhance loyalty.Flytxt has consistently delivered 2 to 7% economic impact to its customers with its full solution stack combining technology, packaged analytics, business applications, and enabling services. Flytxt’s high-performance Big Data Analytics platform is designed to integrate Fast Data, Big Data for deriving deeper actionable insights. It follows a hybrid architecture combining scale out clusters running Hadoop with traditional RDBMS as a metadata store and an in-memory database for Real time transactional data processing. This architecture brings…

Bottom Line

Flytxt’s high-performance Big Data Analytics platform is designed to integrate Fast Data, Big Data for deriving deeper actionable insights. It follows a hybrid architecture combining scale out clusters running Hadoop with traditional RDBMS as a metadata store and an in-memory database for Real time transactional data processing.

8.6
Editor Rating
5.6
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2 ratings
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Flytxt

9

RichRelevance

RichRelevance Cloud is a revolutionary platform that allows its users to quickly innovate and deliver personalized, brand-centric experiences across the spectrum of their customer lifecycle. This results in deeper engagement that extends customer lifetime value. It is powered by Personalization Graph which aggregates key data including customer behavior, content, context, and product information, to deliver the more relevant experience for each customer. By helping retailers eliminate barriers to the use of their customer data, the Personalization Graph enables retailers to create data-driven, innovative experiences that represent their brand across every touch point.RichRelevance ‘s personalization engine constantly tests and learns which…

Bottom Line

The Personalization Graph aggregates key data including customer behavior, content, context, and product information, to deliver the more relevant experience for each customer. By helping retailers eliminate barriers to the use of their customer data, the Personalization Grap enables retailers to create data-driven, innovative experiences that represent their brand across every touchpoint.

8.7
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RichRelevance

10

NGData

NGDATA helps data-rich companies in financial services, media/publishing and telecom to automate and optimize omni-channel customer interactions.Lily Enterprise, captures data across all channels and provides enterprises with real-time insights to drive superior customer experiences. Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences. NGDATA is a customer experience solution company and it helps other data-rich companies in media/publishing, telecom, financial services to arrange omnichannel customer interactions. NGDATA has customer management capability and its consulting services can help the people to turn data into…

Bottom Line

Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences.

7.5
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10
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NGData

11

Barilliance

Barilliance is an integrated suite of applications that enables e-commerce sites of any size to deliver a personalized shopping experience by adding a single code snippet to their site. The suite includes: cross channel personalized product recommendations, behavioral triggered emails and real-time onsite personalization. All applications operate on the Barilliance personalization platform from a single easy to use control panel and can choose to implement any of the solutions and add other functions later, without the need for further implementations. Barilliance helps eCommerce sites of any size to increase sales and conversion rates by providing visitors with a personalized omni-channel…

Bottom Line

The suite includes: cross channel personalized product recommendations, behavioral triggered emails and real-time onsite personalization. All applications operate on the Barilliance personalization platform from a single easy to use control panel and can choose to implement any of the solutions and add other functions later, without the need for further implementations.

7.5
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Barilliance

12

Sailthru

Sailthru Customer Retention Cloud helps modern marketers acquire, grow, and retain customers. Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. Sailthru is a cross-platform marketing company and leading provider of personalized marketing technology. It gives personalized solutions to the customers through mobile apps, data collection, and SMS. Sailthru can help marketers to expand their online retail marketing and to build long lasting relationships with the customers. Sailthru designs or arranges customer experiences according to the…

Bottom Line

Sailthru algorithms analyze consumer behavior, predict future behaviors and identify the content and products most relevant to your individual customers and readers.

7.5
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8.6
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Sailthru

13

IgnitionOne

IgnitionOne integrated technology makes it easy for marketers to know a person’s level of engagement across paid, earned and owned marketing, paving the way to a faster, smoother customer journey. IgnitionOne’s Digital Marketing Platform enables marketers to centralize, manage and optimize digital media across Search, Display, Social and more – as well as personalize their website -- while providing full visibility over cross-channel attribution. At the core of IgnitionOne’s Marketing Platform is proprietary Score-Powered Marketing (SM) capabilities, which determines the highest value audiences in order to inform the delivery of the right message, at the right time, at the right…

Bottom Line

IgnitionOne’s integrated Data Management Platform (DMP) lets marketers consolidate customer information across channels, technology and touchpoints, while individual data profiles (both known and anonymous) are automatically enriched to give the most complete picture of your customers and the audiences you want to reach – no matter how you want to reach them.

7.5
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5.1
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IgnitionOne

14

Nosto

Nosto analyzes your customers’ behaviour, learning their likes and dislikes and enables you to deliver automated, personalized recommendations in real-time. Nosto analyzes hundreds of thousands of data points across your store in real-time, to help you go beyond the numbers and see the individual. Nosto harnesses big data to build a deep understanding of your every customer in real-time, automatically predicting and delivering the most relevant shopping experiences at every touch point, across every device. Nosto is the greatest e-commerce platform and it is the easiest way to provide customer’s shopping experiences. Nosto can make online shopping more preferable and…

Bottom Line

Nosto analyzes hundreds of thousands of data points across your store in real-time, to help you go beyond the numbers and see the individual. Nosto harnesses big data to build a deep understanding of your every customer in real-time, automatically predicting and delivering the most relevant shopping experiences at every touch point, across every device.

8.3
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Nosto

15

Oracle Real-Time Decisions

Oracle real-time decision is a complete decision management system and it enables the people to develop adaptive business solutions. These solutions are called adaptive because these have the tendency to adapt to different situations. Oracle Real-Time Decisions, Closed loop decisions enables business community to implement closed loop business logic. The Analytical decisions enables business community to implement rules based or predictive based decisions that leverage existing analytical assets. Self-adjusting processes enables business community to implement processes that automatically adjust based on feedback and over time. Business Goal Optimization enables business community to make real-time decisions that optimize competing business goals,…

Bottom Line

Oracle enables real-time intelligence to be instilled into any type of business process or customer interaction while it happens. A high-performance transactional server delivers real-time decisions and recommendations.

8.6
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Oracle Real-Time Decisions

16

Syntasa

Syntasa extends existing digital marketing analytics platforms with a real time and highly scalable big data solution. Open source technology that integrates and analyzes both online and offline data. This reveals deeper, targeted customer insights that go beyond descriptive analytics to predictive and prescriptive analytics that allow advanced decision making.Syntasa’s solution integrates with existing data analytics platforms already in place, and big data machine learning and open source architecture accommodates the continuous growth of data sets. Its vendor specific expertise and a deep understanding of cloud based advanced analytics allows for rapid deployment – in the cloud or on premise.…

Bottom Line

SYNTASA applies sophisticated mathematical models and machine learning technology to online and offline data and integrates analytic outcomes with marketers’ content management and campaign management systems in real-time.

7.7
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Syntasa

17

Boomtrain

Boomtrain’s AI-powered Marketing Platform enables marketers to understand and communicate on a 1:1 level, at scale, with a human touch.Boomtrain is the only scalable marketing platform with artificial intelligence at its core, enabling brands to better understand and communicate with their customers. Boomtrain helps companies send individually relevant messages through any channel, at any scale, and in real time; it's as easy to integrate as Google Analytics. It increases engagement with the company’s brand. Deliver personalized 1:1 experiences to the users in every channel. Boomtrain’s AI helps UpOut to deliver personalized experiences by analyzing content and user behavior from their…

Bottom Line

Boomtrain is the only scalable marketing platform with artificial intelligence at its core, enabling brands to better understand and communicate with their customers. Boomtrain helps companies send individually relevant messages through any channel, at any scale, and in real time; it's as easy to integrate as Google Analytics.

8.7
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Boomtrain

18

Peerius

Peerius is a leader in intelligent personalisation solutions. The SMART suite of personalisation tools enables Peerius to personalise each customer’s online experience, one to one and in real time across all channels including online, mobile, email, instore, call centre, personalised catalogues and print. The most intelligent engine of this platform is T2 and it drives the engagement of the people and customer’s insight. It delivers personalization solutions through all online and offline channel including mobile, email, call center etc. This platform can design or arrange business plans smoothly and it depends on the analytical solutions totally. So, total focus of…

Bottom Line

Each individual sees product suggestions, messages, promotions, images and banners that are personally relevant to them. The result is a proven model for increased sales and a better, richer experience for customers.Peerius has developed a unique Customer Value Index to benchmark onsite performance against industry standards. This ensures continuous optimisation and best practice

7.5
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Peerius

19

Boxever

Boxever’s cloud platform enables travel retailers to build a scalable, cost-effective single customer view that powers 1-1 marketing and merchandising across every channel in real-time. Boxever improves conversion and increases transaction size by targeting customers individually. Boxever is a cloud-based solution that combines master data management, CRM, decisioning and analytics into a tightly integrated, travel-centric marketing platform that enables retailers to capture, analyze and act on large volumes of customer data in real‑time. A unified view of the interactions that every visitor, passenger and customer has with your company. Boxever contains a unique timeline view that contains behaviors, transactions, demographics and…

Bottom Line

Boxever enables companies to quickly and cost effectively leverage Big Data and bring existing enterprise systems together with web, mobile and social platforms to provide unique, actionable insights on guests to deliver the personalized digital experiences that today’s travellers expect.

7.5
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Boxever

20

4-Tell

4-Tell is an ecommerce software company that increases conversion and sales 15% or more for online retailers with personalized product recommendations. 4-Tell’s suite of Boost Recommendations products for web, e-mail, and mobile platforms increases conversion, sales and revenues for online retailers while providing customers with a personalized shopping experience. The products are designed to work for all retailers selling any type of products, can be setup in less than an hour without any coding, and is affordable. The personalized product recommendations are used by companies selling everything from yarn to clothes to car parts. The Boost Recommendations technology works on…

Bottom Line

The Boost Recommendations technology works on any platform, with a free one-click plug-in for many e-commerce platforms. Personalized product recommendations can be phased into shopping carts, on product pages, category pages and search results on the website as well as in other channels including e-mail, mobile, and social.

8.6
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4-Tell

21

Edgeverve

Edgeverve develops innovative software products and offers them on-premise or as cloud-hosted business platforms. The products help businesses develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world. EdgeVerve Systems, a wholly-owned subsidiary of Infosys, develops innovative software products and offers customers on premise or as cloud-hosted business platforms. The products help businesses develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world. Edgeverse powers the clients’ growth in rapidly evolving areas like banking, distributive trade, credit servicing, customer service, and enterprise buying. Today, global corporations across financial services, insurance,…

Bottom Line

AssistEdge the flagship offering in the customer experience and service space, delivers an integrated, cross-channel experience and reduces service intensity by enhancing operational productivity.TradeEdge is the best insights-driven sales platform for global brands to accelerate profitable growth in the emerging markets.

7.5
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8.1
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Edgeverve

22

nectarOM

NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end. Built by a team of marketers, data scientists, and technologists, the NectarOM platform includes all the key capabilities required for success: customer data management, analytics, campaign execution & management. NectarOM is a software company that delivers personalized data. It is an omnichannel SaaS company that makes easy for marketers to integrate and execute omnichannel marketing. This platform was made to build and increase the personalized function i.e. doing something or designing something according to the needs of an individual. This…

Bottom Line

NectarOM helps leading brands grow revenue, engagement, and loyalty through marketing personalization. NectarOM software suite provides all the key capabilities marketers need to integrate internal and external customer data, target & score customers in real-time, and execute omni-channel campaigns.

7.5
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nectarOM

23

Baynote

Using Baynote’s approach, retailers are able to understand buyer intent “in the moment” across the shopping experience to deliver compelling offers, content and product recommendations that increase engagement, conversion and average order value. Baynote quickly integrates with existing websites, onsite search, chat or email systems to increase ROI without deep IT involvement or expensive system upgrades. Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers are able to understand buyer intent “in the moment” across the shopping experience to deliver compelling offers, content and product recommendations that increase engagement, conversion and…

Bottom Line

BaynoteONE is a cross-device personalization engine that helps you deliver seamless, personal experiences to your customers.

7.5
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Baynote

24

Magnetic

Magnetic’s cloud-based marketing platform brings together all the cool stuff you expect: big data, patented algorithms, predictive intelligence and proprietary analytics.he platform uses massive amounts of data to uncover the purchase intent of in-market buyers. Magnetic curate search and intent data from over 450,000 sites and continuously enrich over 250 million anonymized user profiles. We map those profiles across over 1 billion devices. Magnetic proprietary algorithms continuously organize, categorize, and update the incoming signals in real time so you can understand what’s happening in the customer’s digital life right now. The more you understand, the better you can serve. Magnetic calculate the…

Bottom Line

Magnetic is a technology company with a marketing platform for enterprises, brands and agencies. The prospecting, remarketing and merchandising solutions help marketers find, keep and bring back customers across channels and devices. These solutions are powered by our unique data including purchase intent and behavioral insights

7.5
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8.6
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Magnetic

25

Blueknow

Blueknow is specialized in buying experience personalization that increases ecommerce site sales up to 30% through cross-sell and up-sell and +20 different types of recommendations (i.e."Customers Who Bought This Item Also Bought.."), email marketing personalization and shopping cart abandonment & off-site recommendations. Blueknow is a powerful e-commerce personalization suite on the market. SaaS (Software as a Service) solution transforms a complex product into a simple and easy to use service. Recommendation engine is simple to put in place, and yield result in the first month. It has a client support, which is free, immediate, multicanal and multilingual. On average, 66%…

Bottom Line

Blueknow is specialized in buying experience personalization that increases ecommerce site sales up to 30% through cross-sell and up-sell and +20 different types of recommendations (i.e."Customers Who Bought This Item Also Bought.."), email marketing personalization and shopping cart abandonment & off-site recommendations

7.5
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Blueknow

26

prudsys

prudsys RDE software can execute innovative real-time business scenarios based on the needs of major customers. There are six powerful RDE modules which can be used as separate, independent units or linked together to build a omni-channel global solution. RDE Recommendations maximises personal relevance in eCommerce, Internet, intranet, telemarketing, mail-order business, on mobile devices and in high street shopping, giving your customers an incomparable shopping experience. PRUDSYS is a real-time online analytic company and it gives personalization solutions to the customers who take part in an extremely good or impressive customer experience and they can increase the commercial profit. Prudsys…

Bottom Line

RDE Recommendations maximises personal relevance in eCommerce, Internet, intranet, telemarketing, mail-order business, on mobile devices and in high street shopping, giving your customers an incomparable shopping experience.

7.5
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prudsys

27

BrainSINS

BrainSINS Smart eCommerce provides a 360º eCommerce Personalization Solution, that you can easily integrate into any online store. 360º eCommerce Personalization solution that allows retailers to outline their tips approach and offfer one storefront for every of your customers and customize their consumer revel in. Configure automated emails to recover abandoned carts and orders and automate emails based actions depending on customers behavior. Create behavior guidelines that adapt your online keep to each conduct in real time and create dynamic touchdown pages based on user’s pursuits and behavior to make it private. eCommerce Analytics get insights approximately your on-line commercial…

Bottom Line

The solution includes several awesome products: personalized product recommendations, email retargeting, behavioral targeting, Gamification and eCommerce Analytics.

8.0
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BrainSINS

28

Strands

Strands Retail suite of personalization products powers your e-commerce site for a customized omnichannel experience that delivers real business value. The customer segmentation software allows you to connect 1:1 with your customers to offer them what they are looking for based on their personal preferences, taste and interests, connecting the dots between customer behaviors and product lifecycles – every time they’re on your site. Strands develops innovation idea for retailers and financial institutions. Strands gives solution to retailers such as e-commerce by helping retailers connect right customers through website or by email and sending right message to right customer. Strands…

Bottom Line

Strands is proven to help you retain current customers, decrease bounce rates, and most importantly, increase Average Order Values and Total Conversion up to 50%

7.9
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Strands

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About The Author
imanuel