Certona

Certona offers a complete line of solutions to drive engagement and conversion through every step of the shopping journey.Certona’s solution delivers the most tailored and consistent brand experiences.

From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business. Certona delivers customer experiences tailored to each individual using continuous behavioral profiling and predictive technology, resulting in increased engagement and conversions.

Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.

Personalizing web, email, mobile, contact center and in-store, the Certona Experience Manager is a personalization platform that supports omnichannel businesses worldwide, delivering the highest performing personalization in the industry. Ingesting all customer data, the Certona personalization platform identifies the who, what and where of each customer, including attributes, demographics, social graph, browsing and purchase history, location, current session site context and more.

Through Certona’s patented personalization platform, all customer data is profiled using behavioral knowledge, contextualization, segmentation information and predictive intelligence. Business rules and strategies are created, managed, tested and optimized in the user-friendly Certona Experience Manager.

Certona’s advanced personalization capabilities ensure the right content, creative, offers and product recommendations are reaching the right person at the right time. Segmentation on its own can be very targeted, but when combined with Certona’s predictive, one-to-one personalization technology it takes the customer experience to a whole new level.

Certona’s Smart Test capabilities extend beyond display elements to true personalization strategies that can be tested against one another. Certona’s cloud-based Personalized Experience Management™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touchpoints.