Indicative

Indicative is a software that provides analytics for business growth, so growth marketers, product managers, and data analysts use Indicative to optimize customer conversion, engagement, and retention.

Indicative connects all the customer data sources, synthesizes them into a complete view of behavior, and gives actionable insights needed to grow the customer base and to build great products by the provision of the data explorer, multi-path funnels, calculator, cohorts, user explorer, data manager, and intelligent dashboards.

The data explorer is used to analyze and explore the customer behavior data without limitations, Indicative's multi-path funnels allows the visualization of multiple conversion paths at once, and Indicative's calculator allows the creation of new data series and combinations on the fly.

Indicative's cohorts are the only way to truly understand customer retention by analyzing cohorts of users over time while Indicative's user explorer drills into the underlying users in any data point to see users who performed any behavior patterns and export them to take action using the marketing automation platform.

Indicative's data manager can be used to rename, relabel, and join data series together to keep data clean by pointing and clicking, and Indicative's intelligent dashboards monitor all the key metrics at a glance and drill down into the data from any chart. Indicative can connect to any data source that generates event data, including third-party systems, a company's existing data warehouse, and directly from a website, mobile or desktop apps using Indicative's REST API.

Indicative makes all connected data available for querying in real-time in a web browser, so it delivers fast query responses. Indicative is 100% native to the web, and it offers both public and private cloud options for a business's data security and governance needs.