Signal

Signal is an enterprise-wide solution which integrates disparate data to create profiles that evolve as fast as customer preferences and is renowned for its 50-millisecond response time and processing customer signals 50 billion times a day.

Signal offers solutions such as Identity for Media and Identity for Insights, Identity Graph, activation and insights. Signal’s collaborative team helps the user harness assets to power addressable media campaigns, building dynamic customer profiles from the user’s existing data.

Signal’s analytics solution connects siloed and disjointed data to give the user a holistic view of customer relationships, which helps the user make insights-driven decisions and gain consistent measurements for better optimization.

Signal is the only comprehensive solution that brings the user’s brand’s data all together and use unique identifiers to connect disjointed profiles from online and offline sources to create a holistic view of each and every customer. Signal offers an identity graph which evolves in real time and moves at the speed of commerce.

With Signal, powering efficient and effective campaigns that drive conversions is as simple as customizing the user’s segments, mapping data and connecting the endpoints. Signal helps enable closed-loop attribution, cross-channel strategies and smarter decision making when data is returned to an internal CRM and analytics system.

Signal’s Identity Network has more than 300 million IDs where the user’s brand can match offline data to target more known customers, so the user will never lose customers and gain the ability to identify more of them over time. Signal will improve the relevance of the user’s customers’ experiences by using customer data to power addressable media campaigns.