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Moat Analytics
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Moat Analytics

Overview
Synopsis

Moat identifies and provides email alerts on dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block NHT, we know how non-human works and how to stop it.

Category

Advertising Analytics Software

Features

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis
•Mobile Web Analytics
•In-App Ad Measurement in Display & Video

License

Proprietary Software

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Moat Analytics

What is best?

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis
•Mobile Web Analytics

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.6
6.1
Features & Functionality
9.4
7.4
Advanced Features
9.6
7.6
Integration
9.4
8.1
Performance
9.5
9.4
Customer Support
9.5
7.8
Implementation
9.0
Renew & Recommend
9.2
Bottom Line

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

9.5
Editor Rating
8.1
Aggregated User Rating
11 ratings
You have rated this

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time.

Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions than anyone, globally.

The platform is backed by a proprietary and exhaustive methodology for non-human traffic detection. Moat identifies and provides email alerts on dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block NHT, Moat knows how non-human works and how to stop it.

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Alongside real-time ad analytics and content analytics metrics captured by Moat tags, users can pull DoubleClick, Sizmek, Atlas, OAS, AppNexus, PointRoll, Nielsen OCR/Digital Ad Ratings, BlueKai, Krux, Lotame, and Grapeshot data into Moat for unified campaign reporting and single-click PowerPoint automated snapshots.

It is the fastest and most flexible analytics UI with the most in-depth viewability and NHT benchmarks in the ecosystem. Moat supports companies in North America, EMEA, Asia Pacific, Latin America, and throughout the world.

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

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1 Reviews
  • Dexter
    October 13, 2017 at 3:25 pm

    Optimize campaigns to any metric or combination of metrics in real-time.

    Company size

    Medium (50 to 1000)

    User Role

    Executive

    User Industry

    Pharmaceutical

    Rating
    Ease of use8.4

    Features & Functionality8

    Advanced Features8.4

    Clock every second of exposure, quantify the audibility of your message, visualize every touch, and measure viewability in-geo and in-demo in real time.

    Integration8

    Training 8

    Customer Support8

    Implementation8

    ADDITIONAL INFORMATION
    Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics. Quickly understand relative performance to the industry. Connect ad exposure data to back-end data for a complete picture.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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