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Moat identifies and provides email alerts on dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block NHT, we know how non-human works and how to stop it.
Category
Advertising Analytics Software
Features
•Data Unification •Stops Non-Human Traffic •Video Ad Impressions Analysis •Mobile Web Analytics •In-App Ad Measurement in Display & Video
License
Proprietary Software
Price
Contact for Pricing
Pricing
Subscription
Free Trial
Available
Users Size
Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Company
Moat Analytics
What is best?
•Data Unification •Stops Non-Human Traffic •Video Ad Impressions Analysis •Mobile Web Analytics
PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.6
6.3
Features & Functionality
9.4
7.4
Advanced Features
9.6
7.4
Integration
9.4
8.5
Performance
9.5
6.9
Customer Support
9.5
8.4
Implementation
9.3
Renew & Recommend
9.1
Bottom Line
Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.
9.5
Editor Rating
7.9
Aggregated User Rating
18 ratings
You have rated this
Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time.
Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions than anyone, globally.
The platform is backed by a proprietary and exhaustive methodology for non-human traffic detection. Moat identifies and provides email alerts on dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block NHT, Moat knows how non-human works and how to stop it.
Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Alongside real-time ad analytics and content analytics metrics captured by Moat tags, users can pull DoubleClick, Sizmek, Atlas, OAS, AppNexus, PointRoll, Nielsen OCR/Digital Ad Ratings, BlueKai, Krux, Lotame, and Grapeshot data into Moat for unified campaign reporting and single-click PowerPoint automated snapshots.
It is the fastest and most flexible analytics UI with the most in-depth viewability and NHT benchmarks in the ecosystem. Moat supports companies in North America, EMEA, Asia Pacific, Latin America, and throughout the world.
Optimize campaigns to any metric or combination of metrics in real-time.
Company size
Medium (50 to 1000)
User Role
Executive
User Industry
Pharmaceutical
Rating
Ease of use8.4
Features & Functionality8
Advanced Features8.4
Clock every second of exposure, quantify the audibility of your message, visualize every touch, and measure viewability in-geo and in-demo in real time.
Integration8
Training 8
Customer Support8
Implementation8
ADDITIONAL INFORMATION Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics. Quickly understand relative performance to the industry. Connect ad exposure data to back-end data for a complete picture.
Optimize campaigns to any metric or combination of metrics in real-time.
Medium (50 to 1000)
Executive
Pharmaceutical
Clock every second of exposure, quantify the audibility of your message, visualize every touch, and measure viewability in-geo and in-demo in real time.
ADDITIONAL INFORMATION
Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics. Quickly understand relative performance to the industry. Connect ad exposure data to back-end data for a complete picture.