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Top 18 Advertising Analytics Software
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Top 18 Advertising Analytics Software

Top 18 Advertising Analytics Software
5 (100%) 27 ratings

When a company grows, it expands its capabilities, develops new business, and looks to increase efficiency. The company must be strategic about each new step it takes, for example, in considering its advertisement analytics need.

Advertising analytics software is software that provides a comprehensive service to understand the demographic, behavior and intent of shifting audience to optimize advertising channels and strategies in order to identify new opportunities and maximize advertising revenue in the digital channels. Media and entertainment companies require a comprehensive service that integrates this dynamic information across all channels preferences and advertising consumption behaviors.

Advertising Analytics Software enable more analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories.

Advertising Analytics Software allows marketers to work smarter by automating marketing reporting and manual processes such as data gathering from advertising platforms. Advertising Analytics Software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

Example of Advertising Analytics Software: Moat Analytics, Bizible, Google Analytics, Impact Radius, Funnel, Piwik, Accenture Analytics, Metamarkets, Ooyala, Marin Analytics, TubeMogul, Nanigans, Marchex, comScore, Datafest, Tenjin, TUNE, Mixpo are some of the Top Advertising Analytics Software.

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

What are Advertising Analytics Software?

Advertisement analytic software lets users figure out such things as what specific advertisement campaigns are being run by different advertisers, which adverts networks have which customers, from whom different brands are buying impressions and other programmatic adverts data.

Advertising Analytics Software provides a comprehensive service to understand the demographic, behavior and intent of shifting audiences, to optimize advertising channels and strategies to identify new opportunities and to maximize ad revenue along digital channels.

Advertising features also include Remarketing, Impression Reporting, Demographics and Interest Reporting and Integrated services to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers.

What are the features of Advertising Analytics Software

What are the features of Advertising Analytics Software

  • Marketing intelligence: This feature assist in tracking, cleansing and bringing to normal chaotic channel-specific data into a single coherent system of records. Everything from your marketing key performance indicators (KPIs) to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey. The tool helps leverage complicated attributions algorithms to move beyond last click measurement making informed and confident decisions on how to best allocate marketing spends to effectively drive growth.
  • Fraud detection: It helps in eliminating fraud along every part of the marketing funnel. It identifies and blocks advertisement fraud so you can remove costly, ineffectual marketing spends and keep your inventory safe.
  • Partner marketing: This feature helps to elevate your marketing maturity by consolidating your partnership on a single intelligent, flexible platform. It also helps to streamline the process of recruiting; contracting; tracking and paying all your partners, while letting you uncover the true value of each program.
  • Cross-channel retargeting: This is a practice of using two or more channels together to elevate adverts performance which assists to track users that have already visited a website or searched for something specific.
  • Reporting and analytics: By the click of a button you are able to schedule a range of reports such as marketing method reports, return on investment ( ROI) report or lead reports to go to whoever you want them to. That means you don’t have to generate reports yourself because this feature automatically pulls together the vital information in a way that you can understand.

Advertising Analytics Software allows data-driven companies to work smarter by automating marketing data collection and letting them feed this data into any destination they want. In addition, it improves marketing performance by replacing manual spreadsheet with software.

 Top Advertising Analytics Software

Moat Analytics, Bizible, Google Analytics, Impact Radius, Funnel, Piwik, Accenture Analytics, Metamarkets, Ooyala, Marin Analytics, TubeMogul, Nanigans, Marchex, comScore, Datafest, Tenjin, TUNE, Mixpo are the Top Advertising Analytics Software.
Advertising Analytics Software
PAT Index™
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1

Moat Analytics

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time. Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions…

Overview
Features

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis
•Mobile Web Analytics
•In-App Ad Measurement in Display & Video

Price

Contact for Pricing

Bottom Line

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

9.5
Editor Rating
8.2
Aggregated User Rating
8 ratings
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Moat Analytics

2

Bizible

Bizible automatically track marketing interactions across all channels, from keywords to conferences and everything in between.Insights to help you measure and optimize marketing efforts for revenue to maximize growth and understand and impact the future with a goal-oriented and high fidelity forecast to help you make decisions. Bizible unifies user behavior and advertising data with sales outcomes, allowing user to control the success of the marketing investment. Bizible use omni-channel marketing attribution data to align teams under one goal: revenue. Bizible’s “CMO” dashboard provides clarity across all the marketing channels -- whether offline or online -- so one can maximize…

Overview
Features

• Support The Entire Marketing Organization
• Streamlined Reporting And Tracking Setup
• Deliver Results And Revenue
• Generate Revenue, Not Leads
• Track First-Click To Deal-Won With Ease
• Scale Paid Media With Confidence

Price

Contact for Pricing

Bottom Line

Bizible’s “CMO” dashboard provides clarity across all your marketing channels -- whether offline or online -- so you can maximize profit and accelerate growth.

9.3
Editor Rating
8.5
Aggregated User Rating
4 ratings
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Bizible

3

Google Analytics

Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts. Google Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data. As an Analytics 360 user, you have access to the additional features of being able to see DoubleClick Campaign Manager data in your…

Overview
Features

•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation
•Audience Demographics
•Intelligence and Anomaly Detection
•Tag Management Support
•Native Data Onboarding Integrations
•Filtering and Manipulation
•Real-Time Reporting
•Funnel Analysis

Price

Free
Contact for Pricing

Bottom Line

Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.

9.1
Editor Rating
8.7
Aggregated User Rating
2 ratings
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Google Analytics

4

Impact Radius

Impact Radius is the smarter way to manage digital marketing. Its developers understand that legacy affiliate networks are costly and opaque with outdated technology. Advertisers need tracking that goes beyond last click to compensate partners for their true value. Consequently the platform allows its users to fully automate their affiliate marketing and strategic partner programs. Partner Manager combines the most advanced, accurate tracking technology with flexible contracting and an automated payment processing system for direct affiliate management and program growth. Impact Radius unites all its users data together in one centralized hub, Media Manager provides marketers with an intuitive dashboard…

Overview
Features

•Affiliate Marketing
•Marketing Attribution
•Ad Fraud Protection
•Tag Management

Price

Contact for Pricing

Bottom Line

Partner Manager combines the most accurate tracking technology with flexible contracting and an automated payment processing system, allowing global brands and agencies to directly manage their performance marketing campaigns and maximize growth.

8.9
Editor Rating
7.1
Aggregated User Rating
7 ratings
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Impact Radius

5

Funnel

Funnel offers great dashboards as well as stunning integration with the Google Analytics. It enables everyone to develop reports and dashboards according to their choice without any involvement of any analyst or IT. Presently, data is being uploaded by Funnel for almost more than 70 advertising platforms. But in case one needs support for any other ad platforms, without charging extra we will add them. Funnel enables to select whether the customer wants to report on advertising results based on Google Analytics data or on the native pixels of the advertising platforms. We provide with the updated dashboards which provide…

Overview
Features

•Create dashboards and reports that require no IT involvement
•Upload advertising cost data to Google Analytics
•Push advertising data to your backend or BI system using one API

Price

• Standard: $50,000
• Business: $100,000
• Professional: $2,50,000

Bottom Line

Funnel supports Google Analytics to pull down data from your Google Analytics account and match it up with you advertising data so you can measure your advertising ROI based on sales as reported by Google Analytics.

8.5
Editor Rating
8.7
Aggregated User Rating
2 ratings
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Funnel

6

Piwik

Piwik is a leading open-source analytics platform that gives users more than just powerful analytics. The platform is offered as Piwik Community, Piwik PRO on Cloud and Piwik PRO on Premises. Piwik PRO is a self-hosted web analytics stack for enterprises and governments. Users benefit from 100% data ownership and full privacy compliance with legal regulations in jurisdictions around the world. By default Piwik PRO uses all of its users collected data. Reports are based on 100% of the traffic generated by their websites. Up-to-date infrastructure ensures that referral spammers are automatically excluded from their reports. Data privacy is at…

Overview
Features

Free open-source software
100% data ownership
User privacy protection
User-centric insights
Customizable and extensible

Price

Contact for Pricing

Bottom Line

Piwik provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more

8.3
Editor Rating
8.6
Aggregated User Rating
2 ratings
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Piwik

7

Accenture Analytics

Accenture’s Advertising Analytics capabilities enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With their help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data. Accenture’s Advertising Analytics assists its users to deal with challenges brought about by consumers who now watch anywhere, anytime and almost anyway they choose as well as audiences that are fragmented across channels making it difficult to reach and…

Overview
Features

•Sophisticated Analytics
•Technology Architecture
•Technology Experts
•Specialists
•Functional and Business Advisors

Price

Contact for Pricing

Bottom Line

Accenture’s Advertising Analytics help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.

7.9
Editor Rating
8.4
Aggregated User Rating
1 rating
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Accenture Analytics

8

Metamarkets

Metamarkets is the only analytics platform built for the unique challenges of the programmatic space. The world's top exchanges and buyers use their technology to analyze more than 100 billion events daily, identify fresh opportunities, and root out technical issues before they hit the bottom line. It's an end-to-end solution that ensures teams are always on the same page and operating at peak performance. Their SaaS solution empowers faster, smarter decision-making across teams, increased revenue and performance, and a stronger bottom line. Unlike standard reporting systems that deliver static results, Metamarkets’ streaming technology shows users what’s happening right now so…

Overview
Features

•Sub-second speed, petabyte scale
•Secure by design
•Standards-based
•Maximum speed to market
•Common sense pricing
•Multiple data ingestion options
•Ongoing support and training

Price

Contact for Pricing

Bottom Line

Customers such as Twitter, AOL, and News Corp. use the Metamarkets platform to drive their business performance through intuitive access to real-time information. As an independent analytics software provider, Metamarkets gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge.

7.9
Editor Rating
8.4
Aggregated User Rating
2 ratings
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Metamarkets

9

Ooyala

Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen. Ooyala supports Customer Success Managers to help define their business…

Overview
Features

•Ooyala
•Ooyala Flex
•Ooyala Pulse
•Ooyala IQ

Price

Contact for Pricing

Bottom Line

Ooyala Manage, publish, measure, personalize and monetize: our industry-leading
modular platform does it all, so you connect with viewers on all screens.

7.9
Editor Rating
8.4
Aggregated User Rating
2 ratings
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Ooyala

10

Marin Analytics

Marin Software harnesses the power and insight of all their channels and data sources, allowing users to deliver cohesive campaigns across channels and devices in order to reach their audiences throughout the buying cycle. By leveraging best of breed marketing applications connected through Marin’s open, cross-channel platform – it's never been easier to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across users’ entire digital marketing program. Marin Software allows its users to simplify, streamline, and integrate cross-channel campaigns from one platform, powered by all of their combined…

Overview
Features

•Save Time
•Improve Performance
•Gain Insights
•Reach Valuable Audiences

Price

Contact for Pricing

Bottom Line

Marin’s open, cross-channel platform, synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across your entire digital marketing program.

7.8
Editor Rating
8.3
Aggregated User Rating
1 rating
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Marin Analytics

11

TubeMogul

TubeMogul is a leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising. With a consolidated approach to campaign management, this cross-channel advertising software allows users to run global, sophisticated brand campaigns using 1st and 3rd party data across premium inventory on all devices, formats and channels. From the platform dashboard, real-time metrics enable users to track performance, economic impact and investments across product lines while making data-driven optimizations at any point during the campaign. TubeMogul’s cross-screen planning software was built to maximize de-duplicated audience reach across linear television, desktop, tablet and…

Overview
Features

•Premium Inventory Marketplace
•Audience Targeting
•Verification Reporting
•Optimization and Workflow

Price

Contact for Pricing

Bottom Line

TubeMogul enable you to orchestrate sophisticated programmatic ad campaigns across digital screens, television and out-of-home channels from one platform.

7.7
Editor Rating
8.5
Aggregated User Rating
2 ratings
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TubeMogul

12

Nanigans

Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. It enables its users to automate their customer acquisition and remarketing campaigns with cross-channel programmatic media buying, predictive revenue optimization, and real-time business intelligence tools — all offered through a SaaS (Software-as-a-Service) subscription model. Subscriptions are tiered based on number of software seats, ad spend allotments, and number of apps or sites. Users can exploit Nanigans’ Cross-Channel & Cross-Device feature to expand their base of top-tier customers wherever they are by advertising across today’s most valuable digital channels. The software’s Predictive Optimization feature…

Overview
Features

•Time-Saving Workflow Automation
•Custom & Deep Data Integrations
•World-Class Insights & Reporting
•Cross-Channel & Cross-Device
•Predictive Optimization
•Business Intelligence
•Data Unification & Transparency

Price

Contact for Pricing

Bottom Line

Nanigans is offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels.

7.7
Editor Rating
8.9
Aggregated User Rating
1 rating
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Nanigans

13

Marchex

Marchex Call Analytics informs its users of which ads, campaigns and channels are generating inbound calls, and which are not – allowing them to gain valuable insights to transform their campaign performance. Marchex delivers a 360-degree view of marketing effectiveness by connecting real-world, offline actions to digital and mobile behavior. It’s not simply their products that make them different – it’s the experience they have working with the world’s top brands and the depth with which they work with their clients. Marchex classifies the outcome of every inbound phone call and associates it with a specific online behavior or search…

Overview
Features

•Call DNA
•Clean Call
•Secure Call Analytics
•Partnership and Onboarding
•Client Engagement
•Marchex Institute

Price

Contact for Pricing

Bottom Line

Marchex Call Analytics technology gives you the tools to accurately attribute phone calls to the channel, advertisement and even keyword or impression.

7.6
Editor Rating
Aggregated User Rating
2 ratings
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Marchex

14

comScore

Comscore is a analytics of product and advertising based company which gives features such as customer and advertisement management and keep track of what customers are doing . Comscore keeps track of customers by its audience analytics product ,there are various ways of keeping track on customers such as media when it comes to media then mobile and tablets comes first where audience behavior can be captured easily and advertising on mobile app and mobile web app increases the sales .Knowing size of customer isn't enough but one also need to know consumption habit of customers as well as of…

Overview
Features

•Brand Monitor
•Brand Survey Lift
•Brand Survey Lift Mobile
•Viewability
•Validated Campaign Essentials

Price

Contact For Pricing

Bottom Line

comScore is the premier provider for audience measurement due to our Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
You have rated this

comScore

15

Datafest

Datafest provides Ad Management/CRM Systems for magazines, newspapers and websites. Their AdSystem Online is available on a hosted, ASP basis. Under the ASP (Application Service Provider) model, users can rent AdSystem and access it over an Internet connection without having to purchase expensive servers or software. Datafest places a copy of AdSystem and its user’s database on a secure server. Users are given a login for every computer in their organization that needs to access the software. Using the Internet, users are able to login to the Datafest server and run AdSystem. Datafest takes responsibility to maintain and backup users’…

Overview
Features

•Powerful Sales CRM
•Print/ Digital/ Web Ad Management
•Billing & Accounts Receivable
•Ad Production Management
•Comprehensive Sales Reporting
•Event Sales & Management

Price

Contact for Pricing

Bottom Line

AdSystem is a comprehensive ad management system with a rich set of tools for scheduling, tracking, producing and billing print, classified and web advertising.

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Datafest

16

Tenjin

Tenjin can transform its users’ mobile marketing infrastructure. Its developers understand the paradox of a career in tech marketing: that its mastery takes time, but technology moves increasingly faster. The game may keep changing, but Tenjin wants to be a consistent source of experience and support on its clients’ journeys. The platform offers five solutions: Tenjin Tracker assists users to track the source of their customers and potential customers with Tenjin’s mobile attribution. TrueROI combines ad spend, in-app revenue and ad revenue to understand ROI. Event Post uses one SDK to send events to any other service or ad network.…

Overview
Features

•Tenjin Tracker
•TrueROI
•Event Post
•CPX
•DataVault

Price

•DEVELOPER: Free Up to 12M events/month DataVault: Last 7 days of historical data
•UNLIMITED: $3000/month Unlimited events/month DataVault: Unlimited historical data

Bottom Line

Tenjin create a unified toolkit for professional marketers.

7.5
Editor Rating
8.9
Aggregated User Rating
1 rating
You have rated this

Tenjin

17

TUNE

TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. It enables users to manage marketing campaigns, engage the right audiences, optimize app store performance, and grow their business with the partners and channels that make it possible. The TUNE Marketing Console lets users discover the power of one integrated solution for mobile measurement and engagement across the entire customer journey. With it marketers and agencies get access to Attribution Analytics, In-App Marketing, App Store Analytics, and Marketing Intelligence. Impressions, ad clicks, app installs, and in-app events can be attributed to hundreds…

Overview
Features

•The TUNE Marketing Console
•TUNE Connect
•Attribution Analytics
•In-App Marketing
•App Store Analytics
•Marketing Intelligence
•Multiverse

Price

Contact for Pricing

Bottom Line

Tune provides an integrated solution for mobile measurement and engagement across the entire customer journey to boost digital strategy with industry-leading mobile marketing tools to manage campaigns, engage the right audiences, optimize app store performance, and grow your business

7.5
Editor Rating
8.6
Aggregated User Rating
1 rating
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TUNE

18

Mixpo

Alternatives for the Advertising Environment - From rich interpersonal advertising and responsive shoring pages to inventory monetization,Their solutions help businesses make social, display, and video advertising better. Make easier Production - Build, distribute and measure social, screen, and video advertisements across devices without custom code. Improve Performance - Rise engagement, conversions, and leads while reducing CPA with purpose-built creative. Scale - Integrate Mixpo as a white label solution or run your advertising across hundreds of sites and top social networks.Broad creative and serving tools to empower brands - The Mixpo platform is ideally fitted to in-house groups who are managing…

Overview
Features

•Simplify Production
•Improve Performance
•Scale
•Solutions for Advertisers
•Solutions for Ad Sellers
•High Performing Ad Formats
•Run Across the Hottest Digital Channels

Price

•Contact for Pricing

Bottom Line

Mixpo’s platform is designed for the future. Developed on top of our own creative and data APIs, our web service architecture is as powerful as it is flexible.

7.5
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

Mixpo

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

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About The Author
imanuel