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Top 18 Advertising Analytics Software
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Top 18 Advertising Analytics Software

Top 18 Advertising Analytics Software
5 (100%) 28 ratings

When a company grows, it expands its capabilities, develops new business, and looks to increase efficiency. The company must be strategic about each new step it takes, for example, in considering its advertisement analytics need.

Advertising analytics software provides a comprehensive service to understand the demographic, behavior and intent of shifting audience to optimize advertising channels and strategies in order to identify new opportunities and maximize advertising revenue in the digital channels. Media and entertainment companies require a comprehensive service that integrates this dynamic information across all channels preferences and advertising consumption behaviors.

Advertising Analytics Software enable more analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories.

Advertising Analytics Software allows marketers to work smarter by automating marketing reporting and manual processes such as data gathering from advertising platforms. Advertising Analytics Software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

What are the Top Advertising Analytics Software: Moat Analytics, Google Analytics, Impact Radius, Funnel, Quid, Piwik, Adobe Advertising Cloud, Metamarkets, Accenture Analytics, Ooyala, Marin Analytics, Nanigans, comScore, Marchex, Tenjin are some of the Top Advertising Analytics Software.

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

What are Advertising Analytics Software?

Advertisement analytic software lets users figure out such things as what specific advertisement campaigns are being run by different advertisers, which adverts networks have which customers, from whom different brands are buying impressions and other programmatic adverts data.

Advertising Analytics Software provides a comprehensive service to understand the demographic, behavior and intent of shifting audiences, to optimize advertising channels and strategies to identify new opportunities and to maximize ad revenue along digital channels.

Advertising Analytics Software Benefits

Advertising Analytics Software Benefits

Advertising features also include Remarketing, Impression Reporting, Demographics and Interest Reporting and Integrated services to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers.

  • Marketing intelligence: This feature assist in tracking, cleansing and bringing to normal chaotic channel-specific data into a single coherent system of records. Everything from your marketing key performance indicators (KPIs) to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey. The tool helps leverage complicated attributions algorithms to move beyond last click measurement making informed and confident decisions on how to best allocate marketing spends to effectively drive growth.
  • Fraud detection: It helps in eliminating fraud along every part of the marketing funnel. It identifies and blocks advertisement fraud so you can remove costly, ineffectual marketing spends and keep your inventory safe.
  • Partner marketing: This feature helps to elevate your marketing maturity by consolidating your partnership on a single intelligent, flexible platform. It also helps to streamline the process of recruiting; contracting; tracking and paying all your partners, while letting you uncover the true value of each program.
  • Cross-channel retargeting: This is a practice of using two or more channels together to elevate adverts performance which assists to track users that have already visited a website or searched for something specific.
  • Reporting and analytics: By the click of a button you are able to schedule a range of reports such as marketing method reports, return on investment ( ROI) report or lead reports to go to whoever you want them to. That means you don’t have to generate reports yourself because this feature automatically pulls together the vital information in a way that you can understand.

Advertising Analytics Software allows data-driven companies to work smarter by automating marketing data collection and letting them feed this data into any destination they want. In addition, it improves marketing performance by replacing manual spreadsheet with software.

 Top Advertising Analytics Software

Moat Analytics, Google Analytics, Impact Radius, Funnel, Quid, Piwik, Adobe Advertising Cloud, Metamarkets, Accenture Analytics, Ooyala, Marin Analytics, Nanigans, comScore, Marchex, Tenjin are the Top Advertising Analytics Software.
Advertising Analytics Software
PAT Index™
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1

Moat Analytics

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time. Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions…

Overview
Features

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis
•Mobile Web Analytics
•In-App Ad Measurement in Display & Video

Price

Contact for Pricing

What is best?

•Data Unification
•Stops Non-Human Traffic
•Video Ad Impressions Analysis

Bottom Line

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

9.5
Editor Rating
8.1
Aggregated User Rating
11 ratings
You have rated this

Moat Analytics

2

Google Analytics

Google Analytics

Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts. Google Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data. As an Analytics 360 user, you have access to the additional features of being able to see DoubleClick Campaign Manager data in your…

Overview
Features

•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation
•Audience Demographics
•Intelligence and Anomaly Detection
•Tag Management Support

Price

Free
Contact for Pricing

What is best?

•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation

What are the benefits?

•Native Data Onboarding Integrations
•Filtering and Manipulation
•Real-Time Reporting

Bottom Line

Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.

9.1
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this

Google Analytics

3

Impact Radius

Impact Radius is the smarter way to manage digital marketing. Its developers understand that legacy affiliate networks are costly and opaque with outdated technology. Advertisers need tracking that goes beyond last click to compensate partners for their true value. Consequently the platform allows its users to fully automate their affiliate marketing and strategic partner programs. Partner Manager combines the most advanced, accurate tracking technology with flexible contracting and an automated payment processing system for direct affiliate management and program growth. Impact Radius unites all its users data together in one centralized hub, Media Manager provides marketers with an intuitive dashboard…

Overview
Features

•Affiliate Marketing
•Marketing Attribution
•Ad Fraud Protection
•Tag Management

Price

Contact for Pricing

What is best?

•Affiliate Marketing
•Marketing Attribution
•Ad Fraud Protection

Bottom Line

Partner Manager combines the most accurate tracking technology with flexible contracting and an automated payment processing system, allowing global brands and agencies to directly manage their performance marketing campaigns and maximize growth.

8.9
Editor Rating
7.0
Aggregated User Rating
11 ratings
You have rated this

Impact Radius

4

Funnel

Funnel offers great dashboards as well as stunning integration with the Google Analytics. It enables everyone to develop reports and dashboards according to their choice without any involvement of any analyst or IT. Presently, data is being uploaded by Funnel for almost more than 70 advertising platforms. But in case one needs support for any other ad platforms, without charging extra we will add them. Funnel enables to select whether the customer wants to report on advertising results based on Google Analytics data or on the native pixels of the advertising platforms. We provide with the updated dashboards which provide…

Overview
Features

•Create dashboards and reports that require no IT involvement
•Upload advertising cost data to Google Analytics
•Push advertising data to your backend or BI system using one API

Price

• Standard: $499 per month
• Business: $799 per month
• Professional: $999 per month

What is best?

•Create dashboards and reports that require no IT involvement
•Upload advertising cost data to Google Analytics

What are the benefits?

•Meaningful data set you can access at will
•Always understand impact of investments.
•Data normalized, harmonized – no more stitching.

Bottom Line

Funnel supports Google Analytics to pull down data from your Google Analytics account and match it up with you advertising data so you can measure your advertising ROI based on sales as reported by Google Analytics.

8.5
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this

Funnel

5

Quid

Quid is an all in one system where in it provides users the connection between big ideas and gaining more insights and capabilities to improve business matters. Obtain the right knowledge and visualize them in one single place. this is done with speed to ensure no important data is missed which may be crucial to the business. Know what customers are feeling about the company’s products, brand and competitors through Quid. Explore conversations surrounding a specific company or market to ensure that important information are carefully considered and studied for major decision makings.Quid’s Competitive Intelligence allows users to have a…

Overview
Features

• Unlimited users
• Advanced Administration and Support
• Single Sign-On
• Customization & Branding
• API Applications
• SAP BusinessObjects

What is best?

• Unlimited users
• Advanced Administration and Support
• Single Sign-On

What are the benefits?

• Filter, aggregate or curate nodes in a more customized way
• See how the whole ecosystem of companies in any category connects with each other
• Identify white space opportunities and uncover unique technologies

Bottom Line

Quid ingests the ideas and opinions expressed in written language to find patterns and commonalities across a billion documents.Quid calculates, collects and stores datasets for patents, companies and over 300k news and blog sources—plus any other data you wish to add.

7.6
Editor Rating
8.5
Aggregated User Rating
5 ratings
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Quid

6

Piwik

Piwik is a leading open-source analytics platform that gives users more than just powerful analytics. The platform is offered as Piwik Community, Piwik PRO on Cloud and Piwik PRO on Premises. Piwik PRO is a self-hosted web analytics stack for enterprises and governments. Users benefit from 100% data ownership and full privacy compliance with legal regulations in jurisdictions around the world. By default Piwik PRO uses all of its users collected data. Reports are based on 100% of the traffic generated by their websites. Up-to-date infrastructure ensures that referral spammers are automatically excluded from their reports. Data privacy is at…

Overview
Features

•Free open-source software
•100% data ownership
•User privacy protection
•User-centric insights
•Customizable and extensible

Price

Contact for Pricing

What is best?

•Combine data collected through Piwik PRO Analytics
•Integrate first-party data from web analytics, your company’s CRM, offline sources
•Get peak performance even for high traffic websites.

What are the benefits?

•Trusted by data sensitive organizations to track the customer journey
•Piwik PRO can be hosted on your infrastructure and guarantees full data control
•Build custom reports and advanced charts in seconds with Piwik

Bottom Line

Piwik provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more

8.3
Editor Rating
8.6
Aggregated User Rating
2 ratings
You have rated this

Piwik

7

Adobe Advertising Cloud

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all…

Overview
Features

•Premium Inventory Marketplace
•Audience Targeting
•Verification Reporting
•Optimization and Workflow

Price

Contact for Pricing

What is best?

•Premium Inventory Marketplace
•Audience Targeting
•Verification Reporting

Bottom Line

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and offline

7.7
Editor Rating
5.7
Aggregated User Rating
3 ratings
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Adobe Advertising Cloud

8

Metamarkets

Metamarkets is the only analytics platform built for the unique challenges of the programmatic space. The world's top exchanges and buyers use their technology to analyze more than 100 billion events daily, identify fresh opportunities, and root out technical issues before they hit the bottom line. It's an end-to-end solution that ensures teams are always on the same page and operating at peak performance. Their SaaS solution empowers faster, smarter decision-making across teams, increased revenue and performance, and a stronger bottom line. Unlike standard reporting systems that deliver static results, Metamarkets’ streaming technology shows users what’s happening right now so…

Overview
Features

•Sub-second speed, petabyte scale
•Secure by design
•Standards-based
•Maximum speed to market
•Common sense pricing
•Multiple data ingestion options
•Ongoing support and training

Price

Contact for Pricing

What is best?

•Sub-second speed, petabyte scale
•Secure by design
•Standards-based

Bottom Line

Customers such as Twitter, AOL, and News Corp. use the Metamarkets platform to drive their business performance through intuitive access to real-time information. As an independent analytics software provider, Metamarkets gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge.

7.9
Editor Rating
8.4
Aggregated User Rating
2 ratings
You have rated this

Metamarkets

9

Accenture Analytics

Accenture’s Advertising Analytics capabilities enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With their help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data. Accenture’s Advertising Analytics assists its users to deal with challenges brought about by consumers who now watch anywhere, anytime and almost anyway they choose as well as audiences that are fragmented across channels making it difficult to reach and…

Overview
Features

•Sophisticated Analytics
•Technology Architecture
•Technology Experts
•Specialists
•Functional and Business Advisors

Price

Contact for Pricing

What is best?

•Sophisticated Analytics
•Technology Architecture
•Technology Experts

Bottom Line

Accenture’s Advertising Analytics help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.

7.9
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

Accenture Analytics

10

Ooyala

Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen. Ooyala supports Customer Success Managers to help define their business…

Overview
Features

•Ooyala
•Ooyala Flex
•Ooyala Pulse
•Ooyala IQ

Price

Contact for Pricing

What is best?

•Ooyala
•Ooyala Flex
•Ooyala Pulse

Bottom Line

Ooyala Manage, publish, measure, personalize and monetize: our industry-leading
modular platform does it all, so you connect with viewers on all screens.

7.9
Editor Rating
8.5
Aggregated User Rating
2 ratings
You have rated this

Ooyala

11

Marin Analytics

Marin Software harnesses the power and insight of all their channels and data sources, allowing users to deliver cohesive campaigns across channels and devices in order to reach their audiences throughout the buying cycle. By leveraging best of breed marketing applications connected through Marin’s open, cross-channel platform – it's never been easier to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across users’ entire digital marketing program. Marin Software allows its users to simplify, streamline, and integrate cross-channel campaigns from one platform, powered by all of their combined…

Overview
Features

•Save Time
•Improve Performance
•Gain Insights
•Reach Valuable Audiences

Price

Contact for Pricing

What is best?

•Improve Performance
•Gain Insights
•Reach Valuable Audiences

Bottom Line

Marin’s open, cross-channel platform, synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across your entire digital marketing program.

7.8
Editor Rating
8.3
Aggregated User Rating
1 rating
You have rated this

Marin Analytics

12

Nanigans

Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. It enables its users to automate their customer acquisition and remarketing campaigns with cross-channel programmatic media buying, predictive revenue optimization, and real-time business intelligence tools — all offered through a SaaS (Software-as-a-Service) subscription model. Subscriptions are tiered based on number of software seats, ad spend allotments, and number of apps or sites. Users can exploit Nanigans’ Cross-Channel & Cross-Device feature to expand their base of top-tier customers wherever they are by advertising across today’s most valuable digital channels. The software’s Predictive Optimization feature…

Overview
Features

•Time-Saving Workflow Automation
•Custom & Deep Data Integrations
•World-Class Insights & Reporting
•Cross-Channel & Cross-Device
•Predictive Optimization
•Business Intelligence
•Data Unification & Transparency

Price

Contact for Pricing

What is best?

•Time-Saving Workflow Automation
•Custom & Deep Data Integrations
•World-Class Insights & Reporting

Bottom Line

Nanigans is offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels.

7.7
Editor Rating
8.9
Aggregated User Rating
1 rating
You have rated this

Nanigans

13

comScore

Comscore is a analytics of product and advertising based company which gives features such as customer and advertisement management and keep track of what customers are doing . Comscore keeps track of customers by its audience analytics product ,there are various ways of keeping track on customers such as media when it comes to media then mobile and tablets comes first where audience behavior can be captured easily and advertising on mobile app and mobile web app increases the sales .Knowing size of customer isn't enough but one also need to know consumption habit of customers as well as of…

Overview
Features

•Brand Monitor
•Brand Survey Lift
•Brand Survey Lift Mobile
•Viewability
•Validated Campaign Essentials

Price

Contact For Pricing

What is best?

•Brand Monitor
•Brand Survey Lift
•Brand Survey Lift Mobile

What are the benefits?

•Planning Tools for TV
•Planning Tools for Digital
•Planning Tools for Cross-Platform

Bottom Line

comScore is the premier provider for audience measurement due to our Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
You have rated this

comScore

14

Marchex

Marchex Call Analytics informs its users of which ads, campaigns and channels are generating inbound calls, and which are not – allowing them to gain valuable insights to transform their campaign performance. Marchex delivers a 360-degree view of marketing effectiveness by connecting real-world, offline actions to digital and mobile behavior. It’s not simply their products that make them different – it’s the experience they have working with the world’s top brands and the depth with which they work with their clients. Marchex classifies the outcome of every inbound phone call and associates it with a specific online behavior or search…

Overview
Features

•Call DNA
•Clean Call
•Secure Call Analytics
•Partnership and Onboarding
•Client Engagement
•Marchex Institute

Price

Contact for Pricing

What is best?

•Call DNA
•Clean Call
•Secure Call Analytics

Bottom Line

Marchex Call Analytics technology gives you the tools to accurately attribute phone calls to the channel, advertisement and even keyword or impression.

7.6
Editor Rating
8.5
Aggregated User Rating
3 ratings
You have rated this

Marchex

15

Tenjin

Tenjin can transform its users’ mobile marketing infrastructure. Its developers understand the paradox of a career in tech marketing: that its mastery takes time, but technology moves increasingly faster. The game may keep changing, but Tenjin wants to be a consistent source of experience and support on its clients’ journeys. The platform offers five solutions: Tenjin Tracker assists users to track the source of their customers and potential customers with Tenjin’s mobile attribution. TrueROI combines ad spend, in-app revenue and ad revenue to understand ROI. Event Post uses one SDK to send events to any other service or ad network.…

Overview
Features

•Tenjin Tracker
•TrueROI
•Event Post
•CPX
•DataVault

Price

•DEVELOPER: Free Up to 12M events/month DataVault: Last 7 days of historical data
•UNLIMITED: $3000/month Unlimited events/month DataVault: Unlimited historical data

What is best?

•TrueROI
•Event Post
•CPX

Bottom Line

Tenjin create a unified toolkit for professional marketers.

7.5
Editor Rating
8.9
Aggregated User Rating
1 rating
You have rated this

Tenjin

You may like to read: How to Select the Best Marketing Analytics Software for Your Business

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About The Author
imanuel