Advertising Analytics Software

Advertising Analytics software are used to understand advertising strategies, campaigns, targets and channels in order to improve them. These software programs help businesses have a comprehensive and detailed grasp of their advertising efforts in order to make key decisions. Advertising Analytics software helps to measure and analyse advertising in order to reduce costs and increase return on investment on advertising. Information on the demographics, behaviours and other characteristics of the target audience are used to optimize advert spending. There are many features that help this software help you harness the full potential from your advertising campaigns. Advertising analytics software features include impression reporting, conversion tracking, conversion rate optimization, website reporting, customer segmentation based on various features, A/B testing tools, customer journey reporting, and cost analysis. The importance of advertising analytics software cannot be overstated as it helps you reduce customer acquisition cost. Given the importance and interest in advertising analytics software have been improving overtime. The latest advertising analytics tools can now use machine learning and artificial intelligence to make automatic changes based on real-time analysis of your advertising data. Advertising analytics software is crucial to any modern day marketer.

PAT Grid™ for Advertising Analytics Software

Upcoming
Challengers
Leaders

PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
 
Read More
 
Read More
 
Read More
Advertising Analytics Software
PAT Index™
 
Read More
95
 
Read More
95
 
Read More
90
 
Read More
83
 
Read More
79
 
Read More
74
 
Read More
64
 
Read More
63
 
Read More
59
 
Read More
58
 
Read More
53
 
Read More
51
 
Read More
51
 
Read More
47
 
Read More
45
 
Read More
Top Five
PAT Index™
 
1
Google Analytics
Compare
 
2
Moat Analytics
Compare
 
3
Piwik
Compare
 
4
Impact Radius
Compare
 
5
Funnel
Compare
/* ]]> */
Compare
Go