Marketing Analytics Software

Marketing Analytics Software multiple applications and tools useful in streamlining processes used by marketers, sales professionals, and advertisers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. It also gives critical insights on how to convert clients to sales leads. It is basically a cloud-based system that integrates other systems such as CRM platforms. The program is important when collecting information related to leads for instance, the expected behavior of purchasing products and demographics. By collecting such information, it offers the sales professionals with a perfect chance to properly plan during the sales to have a significant chance of converting leads. The system automates multiple tasks starting from gathering of data to marketing through social media. It integrates such processes to ensure users do not have to do the same tasks over again. By automating the processes, it also facilitates planning campaigns in different channels seamlessly. The program monitors and manages emails to enable businesses share thousands of emails to their customers. It also tracks the critical performance indicators for marketing efforts from the search engine, for instance, the keyword rankings. Through this, users can produce graphs and reports easily. The system also can monitor and manage social media accounts to enhance consistency in the campaigns.

PAT Grid™ for Marketing Analytics Software

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PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
 
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Marketing Analytics Software
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Top Five
PAT Index™
 
1
Moat Analytics
 
2
Datorama
 
3
Affinio
 
4
Marketo Engage
 
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Funnel
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