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Affinio
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Affinio

Overview
Synopsis

Affinio is a SaaS platform designed for the enterprise, the platform instantly turns incomprehensible amounts of consumer data into actionable insights.

Category

Social Media Analytics Software

Features

• Uncover hidden audience segments
• Create data-driven buyer personas
• Empower your content strategy
• Identify relevant influencers and partnerships
• Monitor audience dynamics and trends
• Gain competitive intelligence
• Uncover insights faster

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Affinio

What is best?

• Uncover hidden audience segments
• Create data-driven buyer personas
• Empower your content strategy
• Identify relevant influencers and partnerships
• Monitor audience dynamics and trends

What are the benefits?

•Discover hidden audience
•Understand audience interests
•Unified cultural strategy
•Empower content strategy
•Monitor audience dynamics
•Competitive intelligence

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.7
8.2
Features & Functionality
8.5
8.2
Advanced Features
8.7
7.6
Integration
8.6
8.6
Performance
8.6
8.1
Customer Support
8.5
8.6
Implementation
8.1
Renew & Recommend
Bottom Line

Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections.

8.6
Editor Rating
8.2
Aggregated User Rating
5 ratings
You have rated this

Affinio is a SaaS platform designed for the enterprise. Affinio instantly turns incomprehensible amounts of consumer data into actionable insights. Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections. Affinio’s award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing patterns and relationships within any big dataset.

Affinio ingests and analyzes users’ first party data sets (CRM, transactional, survey) and third party data sets including Twitter, Pinterest, Reddit, and LinkedIn to reveal hidden audience insights in a comprehensive, highly visual report.

Affinio's highly visual and intuitive reports empower users to understand the culture of a community. Affinio Reports contain six sections which can be analyzed at the audience and cluster levels: Overview, Members, Interests, Content, Compare, and Actions.

Affinio's API gives users direct access to data from socially-sourced segmentation queries. Affinio's data provides insights into the interests, members, and content at the audience and segment perspectives. Affinio's API can be used to create large quantities of reports quickly and to integrate Affinio’s technology into custom applications. Affinio's user interface is designed to be highly visual and intuitive.

Affinio include in-app labels and tooltips to help guide users through the report, as well as multiple data filtering perspectives, so users can interpret the information in a way that resonates with the users. Every Affinio account has access to their own Customer Success Manager. Affinio's Customer Success Managers are platform experts and are ready to partner with the users’ team to help users realize the potential of Affinio. In addition, personalized training is available for all Affinio customers and is scheduled, on-site or remotely.

 

 

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1 Reviews
  • George
    August 18, 2017 at 5:29 pm

    Platform where comprehensive consumer data is turned into useful insights and visual report

    Company size

    Enterprise (>1001)

    User Role

    Consultant

    User Industry

    Mass media

    Rating
    Ease of use8.4

    Features & Functionality8.2

    Advanced Features8.4

    Integration8.1

    Performance8.1

    Implementation8.1

    ADDITIONAL INFORMATION
    Affinio is a platform where comprehensive consumer data is turned into useful insights and visual report. Affinio enables analysis of data from Customer Relations Management, other sociam media platforms like facebook, twitter, Linkedin among others. Affinio produces intuitive reports which can be used to understand the community , its historical analysis and real-time analysis. Affilio provides for scaling and flexibility needed for complex marketing challenges. Affilio uses Saas platform which has a user interface designed to be highly visual. Affilio uses API to access data directly from social platforms. It also offers personalized training for its customers. Affilio provides beautiful data visualizations that enables you to understand an audience interests and affinities.Affinio enables the creation of data driven buyer persona where you can create informed strategies, create content, provide customer service and build new product features. Affilio also enables empowerment of content strategy.Affilio provides targets for partnership opportunities based on the interests of the target audience. Affilio provides competitive intelligence by idenifying untapped audience segments.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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