Adverity Insights

Adverity Insights is the most specialized data exploration and visualization tool on the market. Adverity Insights was specifically built for marketers and agencies to stay ahead of their business.

Adverity Insights allows exploration, visualization and analysis of a company’s data. It helps to keep tabs on a company’s marketing performance by continually comparing and optimizing ongoing campaigns and calculate their ROI. Adverity Insights ensures that no matter where data originates from, a company will have instant access to its data without having to create new models or cleanse the data.

Adverity Insights allows access to all data and drill down to any detail of data stack. It provides a pivot and filter data table that is way beyond what’s possible with Excel. It allows creation and calculation of KPIs and application of powerful table calculations. It also allows for layered data as it gives access to multi-level KPIs to have all target audiences or data segments available in one KPIs.

With Adverity insights data can be presented using a range of visualization options, all of which can be customized according to a company’s specific requirements. Once a visualization has been created, it can be added to a dashboard to present the key insights and indicators of marketing performance with colleagues and clients. These dashboards allow presentation of structured information to customers, stakeholders and peers.

These insights can be effortlessly shared by email or through generating ad hoc or scheduled reports. Data loaded in Adverity is presented in a hierarchical multi-tenant structure for which different user rights can be applied.