Improvado

Improvado is a cross-channel reports & visualization software that helps Ad agencies to aggregate advertising data in any visualization tool in minutes. Improvado.io empowers marketing teams to use their favorite tools to map data, build and visualize custom reports and more. Once aggregated, side-by-side comparisons of critical cross-channel metrics can be used to address some of the most significant business decisions.

Improvado.io is a middleware solution that instantly connects marketing APIs into any visualization tool without the help of any developers. The All-in-one Custom Dashboard saves users from logging into all different Ad platforms (social, search, display) for updates on campaign performance.

Receive cross-channel alerts and optimization advice in your inbox. The featured Google Analytics provides APIs to collect, configure, and report on user-interactions with user’s online content. Companies can set their rules and define how credit for sales and conversions is assigned to touch points in conversion paths.

And they can specify whether they want to receive raw or mapped data based on their business needs. Improvado.io integration allows users to easily monitor and report on campaign performance across popular social, search, and display ad platforms through the. Users can quickly gather insights to determine the effectiveness of each channel compared to AdRoll campaigns and more.