Pathmatics

Pathmatics provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, unparalleled data depth and accuracy, and a powerful newsfeed.

Its Patent-Pending Pathsource Technology gives a unique way to how each ad impression makes the journey from publisher to advertiser including programmatic channels. In the Ad Serving Process by Patent-Pending Pathsource Technology, when a user visits a web page, they simply see their browser loading many advertisements; behind the scenes, to load a single ad, the browser may contact as many as five or ten different parties.

Each of these parties- ad servers, ad networks, ad exchanges, SSPs, DSPs, yield optimizers, data providers, etc. - is essentially invisible to the user, but plays a crucial role in delivering the ad to the user. Pathsource captures information in each of these parties, from publisher to advertiser, providing a complete view of a site's advertising operations.

With Pathmatic's video, desktop, native, mobile, and tablet data all seamlessly integrated into a robust intelligence platform that is updated daily, this way it benefits agencies, advertisers, ad tech providers, and publishers. Theferore, Agencies can see through their competitor's strategy, stop wasting dollars, know their clients, and win their next RFP.

Also, advertisers can improve planning and buying, and evaluate their partners besides seeing through their competitor's strategy and stopping wastage of ad dollars. And, publishers can impress their prospects, manage their monetization stack and know the brands to pitch while ad tech providers can see how publishers are selling and benchmark against competitors.