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Pathmatics
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Pathmatics

Overview
Synopsis

Pathmatics provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, unparalleled data depth and accuracy, and a powerful newsfeed.

Category

Marketing Analytics Software

Features

•Patent-Pending Pathsource Technology
•Unparalleled Data Depth
•Powerful Newsfeed
•Seamless Data Integration
•Ad Intelligence Platform

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Pathmatics

What is best?

•Unparalleled Data Depth
•Powerful Newsfeed
•Seamless Data Integration
•Ad Intelligence Platform

What are the benefits?

•Stops ad dollars Wastage
•See through competitor's strategy
•Improves planning and buying
•Impress Prospects
•Benchmark against competitors

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
8.9
Features & Functionality
7.6
9.0
Advanced Features
7.6
8.4
Integration
7.6
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

Pathmatics provides digital advertising intelligence to advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, and more.

7.6
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Pathmatics provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers with its Patent-Pending Pathsource Technology, video, display, mobile, tablet and native data all appearing in one platform, unparalleled data depth and accuracy, and a powerful newsfeed.

Its Patent-Pending Pathsource Technology gives a unique way to how each ad impression makes the journey from publisher to advertiser including programmatic channels. In the Ad Serving Process by Patent-Pending Pathsource Technology, when a user visits a web page, they simply see their browser loading many advertisements; behind the scenes, to load a single ad, the browser may contact as many as five or ten different parties.

Each of these parties- ad servers, ad networks, ad exchanges, SSPs, DSPs, yield optimizers, data providers, etc. - is essentially invisible to the user, but plays a crucial role in delivering the ad to the user. Pathsource captures information in each of these parties, from publisher to advertiser, providing a complete view of a site's advertising operations.

With Pathmatic's video, desktop, native, mobile, and tablet data all seamlessly integrated into a robust intelligence platform that is updated daily, this way it benefits agencies, advertisers, ad tech providers, and publishers. Theferore, Agencies can see through their competitor's strategy, stop wasting dollars, know their clients, and win their next RFP.

Also, advertisers can improve planning and buying, and evaluate their partners besides seeing through their competitor's strategy and stopping wastage of ad dollars. And, publishers can impress their prospects, manage their monetization stack and know the brands to pitch while ad tech providers can see how publishers are selling and benchmark against competitors.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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