Marchex

Marchex Call Analytics informs its users of which ads, campaigns and channels are generating inbound calls, and which are not – allowing them to gain valuable insights to transform their campaign performance.

Marchex delivers a 360-degree view of marketing effectiveness by connecting real-world, offline actions to digital and mobile behavior. It’s not simply their products that make them different – it’s the experience they have working with the world’s top brands and the depth with which they work with their clients. Marchex classifies the outcome of every inbound phone call and associates it with a specific online behavior or search term.

There aren’t any exceptions or fine print. Their channel-specific solutions deliver this data into the tools marketers use to optimize digital marketing spend. The platform uses Call DNA to measure consumer intent without call recording while Clean Call blocks spam calls from spoofed or faked Caller IDs. Marchex also uses Secure Call Analytics to carry out call analytics, including the automatic redaction of call recordings while the call is happening. Enterprise customers view Marchex as a strategic partner.

Dedicated experts ensure their call analytics implementation is fully operational from initial onboarding to ongoing guidance and performance insights. Users enjoy the services of product experts that guide setup, configuration, initial training and integration support as well as professional account executives that ensure Marchex is fully implemented and embraced within organizations. Moreover, the Marchex Institute provides senior marketing analysts and data scientists who deliver customized reports, best practices and actionable insights to users.

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