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Marchex
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Marchex

Overview
Synopsis

Marchex Call Analytics informs you of which ads, campaigns and channels are generating inbound calls, and which are not – allowing you to gain valuable insights to transform your campaign performance.

Category

Advertising Analytics Software

Features

•Call DNA
•Clean Call
•Secure Call Analytics
•Partnership and Onboarding
•Client Engagement
•Marchex Institute

License

Proprietary Software

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Marchex

What is best?

•Call DNA
•Clean Call
•Secure Call Analytics

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.7
8.4
Features & Functionality
7.6
8.9
Advanced Features
7.6
8.8
Integration
7.5
9.0
Performance
7.7
8.8
Customer Support
7.5
7.6
Implementation
8.1
Renew & Recommend
8.6
Bottom Line

Marchex Call Analytics technology gives you the tools to accurately attribute phone calls to the channel, advertisement and even keyword or impression.

7.6
Editor Rating
8.5
Aggregated User Rating
3 ratings
You have rated this

Marchex Call Analytics informs its users of which ads, campaigns and channels are generating inbound calls, and which are not – allowing them to gain valuable insights to transform their campaign performance.

Marchex delivers a 360-degree view of marketing effectiveness by connecting real-world, offline actions to digital and mobile behavior. It’s not simply their products that make them different – it’s the experience they have working with the world’s top brands and the depth with which they work with their clients. Marchex classifies the outcome of every inbound phone call and associates it with a specific online behavior or search term.

There aren’t any exceptions or fine print. Their channel-specific solutions deliver this data into the tools marketers use to optimize digital marketing spend. The platform uses Call DNA to measure consumer intent without call recording while Clean Call blocks spam calls from spoofed or faked Caller IDs. Marchex also uses Secure Call Analytics to carry out call analytics, including the automatic redaction of call recordings while the call is happening. Enterprise customers view Marchex as a strategic partner.

Dedicated experts ensure their call analytics implementation is fully operational from initial onboarding to ongoing guidance and performance insights. Users enjoy the services of product experts that guide setup, configuration, initial training and integration support as well as professional account executives that ensure Marchex is fully implemented and embraced within organizations. Moreover, the Marchex Institute provides senior marketing analysts and data scientists who deliver customized reports, best practices and actionable insights to users.

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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