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Review

Aprimo

Overview

Synopsis

Aprimo helps marketers do what they do best: create great marketing. Aprimo is a category-leading provider of marketing operations solutions that enables marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance.

Category

Marketing Automation Software

Features

• Plan and spend
• Marketing productivity
• Campaign
• Distributed marketing
• Digital asset management
• Technology

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)

What is best?

• Plan and spend
• Marketing productivity
• Campaign
• Distributed marketing

What are the benefits?

• Create great marketing
• Manage the 5 essentials of marketing
• Maximize effectiveness and accountability
• Manage budgets and resources
• Centralized marketing integrations
• Coordinated workflows

PAT Rating™

Editor Rating

Aggregated User Rating

Rate Here

Ease of use

9.5

8.6

Features & Functionality

9.4

8.9

Advanced Features

9.3

8.5

Integration

9.3

8.6

Performance

9.4

8.9

Customer Support

9.5

8.7

Implementation

9.3

Renew & Recommend

9.3

Bottom Line

Aprimo’s comprehensive suite maximizes the effectiveness, accountability, and overall value of a company’s marketing investment.

9.4

Editor Rating

8.8

Aggregated User Rating

3 ratings

You have rated this

Aprimo’s comprehensive suite maximizes the effectiveness, accountability, and overall value of a company’s marketing investment. Marketing Operations can help you manage budgets and resources for marketing campaigns and special marketing projects, so you can achieve marketing agility. Marketing Operations, which includes Planning & Spend Management, Workflow & Collaboration Management and Marketing Asset Management, integrate into a centralized marketing hub to help you coordinate workflows, manage marketing resources, and leverage deliverables.

Filter reviews

1 Reviews

Leave a Review

Nathan
September 14, 2017 at 11:25 am

Marketing operation solutions
Company size
Medium (50 to 1000)

User Role
IT Support
User Industry
Education
Rating
Ease of use8.4
Features & Functionality8.2
Advanced Features8.3
Integration8.2
Training 8.2
Customer Support8.2

ADDITIONAL INFORMATION
Aprimo enables marketers to do what they do best, create great marketing and marketing content. Being a category leading provider of marketing operation solutions, Aprimo allows you management of the five essentials of marketing which are planning, spending, creation, distribution and performance. The comprehensive suite allows you to maximize the effectiveness, accountability and overall value of a company’s marketing investment. Marketing operations can help you manage budgets and resources for your marketing campaigns and special marketing projects, so you can achieve marketing agility. The marketing operations such as planning and spending, management, workflows and collaboration management and marketing asset management all integrate into a centralized marketing hub yo assist you coordinate workflows, manage marketing resource and leverage your deliverables.