Review

Watson Campaign Automation

Overview

Synopsis

IBM Marketing Automation formerly Silverpop allows you to effectively manage and nurture your leads, maximizing your marketing budget.

Category

Marketing Automation Software

PAT Rating™

Editor Rating

Aggregated User Rating

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Ease of use

9.0

8.8

Features & Functionality

8.8

8.5

Advanced Features

8.9

8.6

Integration

8.8

8.6

Performance

8.9

8.8

Customer Support

9.0

8.2

Implementation

9.0

Renew & Recommend

8.9

Bottom Line

Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time. Users have access to a visual campaign tool that makes it easy to create marketing programs ranging from simple drip campaigns to those with complex, multiple touch points.

8.9

Editor Rating

8.7

Aggregated User Rating

1 rating

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IBM Marketing Automation formerly Silverpop allows you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.

Users have access to a visual campaign tool that makes it easy to create marketing programs ranging from simple drip campaigns to those with complex, multiple touch points. Easy to use drag and drop builder makes it very convenient for marketers to build sophisticated campaigns.

Marketers can now use Send Time Optimization in their Programs to send messages at the exact time of day and day of the week that their customers are most likely to be in their inboxes, based on prior behavior. Users can now create multiple scoring models to segment based on different product lines, geographies, behaviors or loyalty levels from within the same database.

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