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IBM Unica Marketing Automation
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IBM Unica Marketing Automation

Overview
Synopsis

IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth

Category

Marketing Automation Software

PAT Rating™
Editor Rating
Aggregated User Rating
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Ease of use
9.6
8.5
Features & Functionality
9.6
7.5
Advanced Features
9.4
8.2
Integration
9.5
8.2
Performance
9.4
8.2
Customer Support
9.5
7.9
Implementation
8.5
Renew & Recommend
8.9
Bottom Line

IBM Campaign provide sophisticated campaign management to automate marketing programs across channels. IBM Interact deliver the optimal personalized messages in real-time across marketing channels.

9.5
Editor Rating
8.2
Aggregated User Rating
1 rating
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IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth. IBM Campaign provide sophisticated campaign management to automate marketing programs across channels. IBM Interact deliver the optimal personalized messages in real-time across marketing channels.

IBM Contact Optimization determine the optimal contact strategy for individual customers. IBM Marketing Operations roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.

IBM Opportunity Detect apply sophisticated event and pattern detection to better understand customer behavior over time. IBM Distributed Marketing enable field marketing teams to customize corporate marketing campaigns for local use.

You may like to read: Top Free, Premium & Open Source Marketing Automation Software and How to Select the Best Marketing Automation Software for Your Business

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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