Review

IBM Unica Marketing Automation

Overview

Synopsis

IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth

Category

Marketing Automation Software

PAT Rating™

Editor Rating

Aggregated User Rating

Rate Here

Ease of use

9.6

5.1

Features & Functionality

9.6

6.8

Advanced Features

9.4

7.5

Integration

9.5

8.4

Performance

9.4

5.6

Customer Support

9.5

9.0

Implementation

8.4

Renew & Recommend

8.9

Bottom Line

IBM Campaign provide sophisticated campaign management to automate marketing programs across channels. IBM Interact deliver the optimal personalized messages in real-time across marketing channels.

9.5

Editor Rating

7.5

Aggregated User Rating

6 ratings

You have rated this

IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth. IBM Campaign provide sophisticated campaign management to automate marketing programs across channels. IBM Interact deliver the optimal personalized messages in real-time across marketing channels.

IBM Contact Optimization determine the optimal contact strategy for individual customers. IBM Marketing Operations roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.

IBM Opportunity Detect apply sophisticated event and pattern detection to better understand customer behavior over time. IBM Distributed Marketing enable field marketing teams to customize corporate marketing campaigns for local use.

Filter reviews