Customer Relationship Marketing (CRM) software that helps in managing strategies used to create awareness for a brand, by engaging existing and potential customers with informative or entertaining content. The aim of CRM marketing software is to provide businesses with the opportunity of using their relationship with their customers to market their products. These software can help companies perform various Customer Relationship Management tasks including rolling out flexible reward plans to encourage loyal customers, and ensuring that incoming customers are treated like royalty. CRM marketing software helps to integrate regular CRM tasks on social media channels like Instagram, Twitter, Facebook with marketing, ending such with a Call-to-Action. CRM marketing software helps businesses to bring an emotional feel to their products by creating feelings and attachments to customers. These software achieve this by providing consistently top notch customer service every time, as well as by getting to know every single customer in order to properly anticipate their individual needs, and also by offering loyalty and retention programs for existing and repeating customers. CRM marketing software combines both business and client-focused strategies via marketing and advertising, planning and relationship building.