Message Cloud

The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform.

SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.

SmartFocus provides actionable customer insights that help businesses quickly recognize different customer segments which would enhance sales and marketing effectiveness. Integration with different marketing automation system allows users to use defined customer segments to carry out campaigns via marketing automation techniques.SmartFocus is a preferred name in customer and marketing intelligence.

SmartFocus is a unique and cutting-edge online application that can be named as software-as-a-service application. The application is specifically created with the marketing users. By means of an intuitive online interface, businesses can promptly recognize all actionable customer groups and purify them depending on complete and in-depth customer buying features. Off the shelf integration with the popular marketing automation processes helps the marketers easily export customer groups to ensure quick execution of campaigns. Created and powered by Pivotlink, SmartFocus is designed keeping in mind individual needs of businesses of different sizes.

SmartFocus self-service analytics’s instinctive dashboards help sales and marketing managers to segment depending on any customer aspect sans any type of analytical or IT help. SmartFocus multi-level visibility feature automatically segments customers through its integrated segmentation methods and then drills down into particular segments and filter on definite data aspects for creating fine-grained and better segments.

SmartFocus detailed analysis helps to enhance transactional data analysis, decide on efficiency of sales and marketing practices and have access to different areas to refine and create extra segmentations. The Message Cloud provides rich data, intelligence and the tools for contextually unique engagements, through any digital channel.

The Message Cloud encompasses everything marketers desire from their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's best guess. It allows businesses to eradicate conversion kerbing obstacles, through personalization, marketing intelligence, social insights, email, and mobile push notifications across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with customers at every treasured touchpoint. SmartFocus makes it easy to integrate our digital marketing solutions with your existing technology ecosystem.

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