Marketing Attribution Software provides information that enables companies to determine the impact of their campaigns as well as the details on the media that drives their purchases. It leverages advanced statistics which help in determining the impact of the touch points along a client’s journey. Companies use this program to identify the impact of specific actions led to clients purchasing their services and goods. The system also integrates with other programs to allow it to produce data used in determining the channels used in generating the leads to convertible sales. It gives a feature that helps in justifying the social budget by applying the data from return investments. Therefore, businesses have an excellent chance of quantifying the worthiness of their content on social media. It uses analytics that allow making reports from multiple platforms that are in use. Through this, one can measure how worth their content was during marketing. The program offers an excellent chance of comparing the performance of marketing from competitors. Businesses can also perform conversion tracking, whereby they can tell whether the kind of action took by their customers during purchase will lead to sales.