Marketing Cloud Platform

Marketing Cloud Platform offers a single platform for firms to get insights related to interactions with their clients and campaigns. It gives customers a perfect chance of running campaigns and managing data drawn from the campaigns in email, web, and social channels. The software typically gives the functionalities essential in marketing in the form of software as a service. It also helps firms to engage with their prospects from any location in the world and at any time. With this software, firms can facilitate online and offline integration of data to customer profiles. Through this, the firms can carry out quick analysis on the customers as well as gain important insights. The program supports multiple channels for communication as well as orchestrated personalization. The program also offers a set of tools used in real-time and predictive analytics, which can then be integrated into third party sources such as insight applications. Firms can also engage with their clients by using personalized email as well as mobile messages. Through this, firms engage more with their prospects as well as to identify the excellent message for sharing with clients to boost.

PAT Grid™ (Beta) for Marketing Cloud Platform

Upcoming
Challengers
Leaders
Adobe Marketing Cloud

Salesforce Marketing Cloud

Oracle Marketing Cloud

HP Marketing Optimization

AgilOne Predictive Marketing Cloud

IBM Campaign

PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
Marketing Cloud Platform
PAT Index™
 
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95
 
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90.75
 
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89.5
 
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86
 
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79.5
 
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74.25
 
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70
 
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68.25
 
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32.5
 
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27
 
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155.25
 
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Top Five
PAT Index™
 
1
Adobe Marketing Cloud
 
2
Salesforce Marketing Cloud
 
3
Oracle Marketing Cloud
 
4
HP Marketing Optimization
 
5
AgilOne Predictive Marketing Cloud
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