Marketing Performance Management Software

Marketing Performance Management Software provides technologies, processes, and actions utilized by marketing organizations for evaluating results in marketing against the set goals, planning the activities within marketing, and making up impactful decisions. In marketing planning, the software helps to set objectives, establish targets, and build plans. It offers a unique platform for users to facilitate creating and sharing objectives relevant to teams and departments that are in line with corporate goals. The program allows adding marketing activities along with their costs. The software offers meta-data and tagging capabilities that assist in tying activities and programs to specific objectives and goals relevant to the team. With the program, users have an excellent opportunity of having a single and integrated view across marketing. Through this, businesses can access the customer data regardless of the location as well as ensure upholding of data accuracy with the help of data cleansing tools. The program allows managers to have both a historical view and a future look at the trends. The program uses standard marketing metric indicators that incorporate the best practices in marketing. With the software, managers can use individual roles to customize the views to enhance accountability and transparency.

PAT Grid™ for Marketing Performance Management Software

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Leaders

PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
 
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Marketing Performance Management Software
PAT Index™
 
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63
 
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47
 
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47
 
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47
 
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46
 
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46
 
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Top Five
PAT Index™
 
1
Musqot
 
2
Hive9
 
3
OptiMine
 
4
CAKE
 
5
Allocadia
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