Nielsen Marketing Cloud

Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.

The Nielsen Marketing Cloud houses powerful marketing applications that can be used on their own or in concert with others. Clients can seamlessly move data between apps to increase learning and fuel a 360-degree view of their customers. More Nielsen and third-party applications are scheduled to be added over the course of the year.