Adobe Marketing Cloud

Adobe Marketing Cloud : Adobe Marketing Cloud is a set of marketing solutions to get deep insight into customers, build personalized campaigns and manage content and assets. The portfolio includes solutions for Analytics, Audience Manager, Campaign, Experience Manager, Media Optimizer, Primetime, Social and Target. Adobe Analytics is a set of tools for predictive and real-time analytics that can be integrated into third-party source which includes the Marketing Reports and Analytics, Ad hoc analysis and Insight applications. Adobe Target is for testing and targeting digital experiences and includes a user interface, built-in best practices, and robust optimization tools for following site visitors. Adobe Social is for managing social content and social campaigns and provides a comprehensive solution for building stronger connections through data-driven content.

Adobe Experience Manager organizes, manages, and delivers creative assets. Adobe Media Optimizer manages, forecasts and optimizes media and provides a consolidated view of how media is performing together with tools to accurately forecast user media. Adobe Campaign is an analytics tool that helps users build a personalized experience based on customer habits and preferences.