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Act-On
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Review

Act-On

Overview
Synopsis

Act-On integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace.

Category

Marketing Automation Software

Features

• Measure, optimize, and see marketing’s impact on business results with out-of-the-box reports
• Apps and connectors
• Reports and analytics, drive product adoption, upsell and cross-sell opportunities
• Inbound
• Outbound

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

What is best?

• Measure, optimize, and see marketing’s impact on business results with out-of-the-box reports
• Apps and connectors
• Reports and analytics, drive product adoption, upsell and cross-sell opportunities
• Inbound
• Outbound
• Automation

What are the benefits?

• Advanced social media
• Account based marketing
• Data studio reporting
• Dedicated IP
• Multiple scoring rule sheets
• Multiple add-ons
• Content and creativity

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.6
8.1
Features & Functionality
8.8
8.0
Advanced Features
8.6
8.2
Integration
8.7
8.2
Performance
8.7
8.1
Customer Support
8.8
8.2
Implementation
8.2
Renew & Recommend
8.4
Bottom Line

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose.

8.7
Editor Rating
8.2
Aggregated User Rating
3 ratings
You have rated this

Act-On integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. The user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Modern marketing scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs.

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose.

Using the Act-On platform, marketers can easily manage and optimize all the stages of the customer experience, follow the money by attributing marketing spend to revenue, track each prospect’s activity from initial engagement and conversions to closed sales and repeat sales, and beyond, report on campaigns, from high levels to detailed drilldowns. Act-On’s Email Composer lets you turn creative ideas into responsive, high-quality emails and templates.

You may like to read: Top Free, Premium & Open Source Marketing Automation Software and How to Select the Best Marketing Automation Software for Your Business

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3 Reviews
  • Cherrie Lodge
    February 24, 2017 at 2:32 pm

    Tools they need to get the right messages

    What is best?

    Act-On syncs with all major CRMs, including Microsoft Dynamics, Salesforce, Infor, Sugar, and NetSuite. It gives the user the ability to manage leads and report on returned revenue with ease.

    User Role

    User Industry

    Rating
    Ease of use7.9

    Features & Functionality8

    Advanced Features8.3

    Integration8.2

    Performance8.3

    Training 8.4

    Customer Support8.4

    Implementation8.8

    Renew & Recommend8.3

    ADDITIONAL INFORMATION
    Act-Ons two-way communication between Act-On and the users CRM means that marketing can easily pass qualified leads to sales, and sales can send leads back to marketing. Act-On’s marketing command center gives the user the tools they need to get the right messages, to the right people, at the right time. It even allows the user to create important relationships with audiences, and measure marketing success with ease.

  • Bernardo Linnemann
    April 17, 2017 at 2:35 pm

    Automates the customer journey

    What is best?

    Act-On allows marketers to understand customer needs, automate communications, and create long-lasting relationships and life-long brand advocates. Act-On automates the customer onboarding process and allows the user to create email nurtures to welcome new customers, connect them with training and support resources, and educate them on key product features.

    Company size

    Small (<50)

    User Role

    Super User

    User Industry

    Health care

    Rating
    Ease of use8.2

    Features & Functionality7.8

    Advanced Features8.1

    Integration8.2

    Performance7.8

    Training 8.2

    Customer Support7.9

    Implementation7.6

    Renew & Recommend8.5

    ADDITIONAL INFORMATION
    Act-On leverages marketing automation, CRM, and ERP data to understand when a buyer is ready for an upsell. Segments customers by contract renewal date and payment history, and tie it to engagement data to understand when to reach out on an upsell or cross-sell

  • William
    August 14, 2017 at 11:25 am

    Designed to give a full suite of apps, inclusive of email marketing, website visitor tracking, lead management, social media management

    Company size

    Small (<50)

    User Role

    IT Support

    User Industry

    Chemical

    Rating
    Ease of use8.2

    Features & Functionality8.3

    Advanced Features8.1

    Integration8.2

    Training 8.2

    Customer Support8.2

    ADDITIONAL INFORMATION
    Act-On is a comprehensive marketing automation tool that’s designed to give a full suite of apps, inclusive of email marketing, website visitor tracking, lead management, social media management, reporting analytics as well as webinar integrations and event planning. Act-On’s email marketing provides businesses with the ability to segment their customers into a variety of categories, enabling marketers to focus on specific target markets within their email group. Act-On offers cire website tracking features, giving you complete visibility into the types of customers visiting your sites as well as their activities and time spent on different contents while on the website. Act-On solution is able to integrate with most of the leading CRM available in the market and is quite ideal and nice for small marketing teams in need of a marketing automation tool with minimal I.T. requirement or involvement.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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