Marketing Automation Software helps to automate marketing activities such as campaigns, developing campaigns, and executing campaigns. It is also an effective solution when planning applications as well as planning advertising campaigns. Managers in a business make use of this software when automating workflows, monitoring and managing collateral, tracking prospect behavior, and qualifying leads before converting them to sales. The program is primarily focused on helping firms to manage their database containing contacts as well as help them to execute the regular email campaigns. It also offers organizations analytics and reporting tools that are essential in measuring the initiatives performances. Through this, managers can see the channels and campaigns that are driving leads as well as revenue and costs associated with those revenues. The program offers firms with an excellent opportunity to precisely target potential customers as well as qualify leads and then forward them to appropriate sales rep. It also helps firms to properly coordinate the inter-team activities for instance, promoting a product and tracking its effectiveness. With the program, firms have an excellent platform for measuring the campaigns and adjusting the campaigns based on what they find out.