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Top 28 Campaign and Lead Management Software
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Top 28 Campaign and Lead Management Software

Top 28 Campaign and Lead Management Software
5 (100%) 9 ratings

The management of a business outfit today involves many areas that need to be effectively coordinated. Business has gone beyond the usual interface of buying and selling; it involves a marketing program across different organic as well as paid channels which must be effectively coordinated.

The processes involved are complex; if any business is to remain at the top and have the desired advantage over its competitors in this highly competitive market terrain; then there must be in place an effective Campaign Management Software to effectively coordinate its activities.

What are the Top Campaign and Lead Management Software: ActiveCampaign, LeadCandy, Wishpond, Leadfox, Salesforce Marketing Cloud, LinkedIn Sales Navigator, AgilOne Predictive Marketing Cloud, Marketo Engage, Act-On, LeanData, Sitecore, Alterian, Emarsys, Selligent, SharpSpring, Driftrock, Resulticks, Sailthru, Distribution Engine, Zeta Global, RedPoint Global, Salesfusion, Mapp, Valgen, Hatchbuck, Listrak, EpiServer Marketing, Thalamus, Sizmek, Maropost are some of the Top Campaign and Lead Management Software.

Campaign management software was developed to assist marketers to identify and manage marketing campaigns of both single channel and advanced multi-wave designs easily and convey the correct message to the proper audience through the right channel.

Campaign and Lead Management Software helps to track all the right information about leads and the marketing campaigns. Campaign and Lead Management Software provides features such as tracking leads, linking leads to the marketing campaign. The Software provides tools  to convert more leads, faster and manage and track campaigns across all channels, including social media. This will help to make smarter decisions about where to invest, and show the impact of marketing activities on sales pipeline.

What are Campaign and Lead Management Software?

Campaign management software streamlines the planning process, simplifies management, optimizes implementation of multi-channel campaigns and enables tracking and assessment of campaign performance. It also optimizes workflow and develops clear tasks which ensure that resources are assigned properly throughout the organization and collaboration is effective. Marketers are able to identify great strategies and interact better with the audience using the campaign management software. It handles all the logistics of a marketing campaign.

The key features of the software are Plan Multi-Stage Campaigns, Design Multi-Channel Campaigns, Manage Campaign Workflow, Target the Right Customer, Test Prepared Campaign, Run Omni-Channel Communication, Manage and Control Campaign Budget, Track Campaign Progress and Report and Analyze Campaign Results. These features enable an organization to have simplified planning and unified collaboration across every member of the marketing team.

It becomes easier to handle and manage large, multi-stage campaigns and there is a wide range of channels of communication for efficient customer engagement. Personalized campaigns become automated and marketers can easily access customer data and manipulate it.

Customer behavior allows for the dynamic shift of the journey of the customer. Advertisement of offers that are best suited for the needs of the customer results from increased campaign effects. Another great quality provided by the features of the software is real-time campaign assessment and benchmarking. This enables marketers to get better insights into the cost of marketing and the budget required to pull it off.

You may like to read: How to Select the Best Campaign and Lead Management Software for Your BusinessTop Lead Intelligence & Lead Mining Software, Top Lead Capture Software and Top Predictive Lead Scoring Software

What is Campaign and Lead Management Software

What is Campaign and Lead Management Software

Top Campaign and Lead Management Software

ActiveCampaign, LeadCandy, Wishpond, Leadfox, Salesforce Marketing Cloud, LinkedIn Sales Navigator, AgilOne Predictive Marketing Cloud, Marketo Engage, Act-On, LeanData, Sitecore, Alterian, Emarsys, Selligent, SharpSpring, Driftrock, Resulticks, Sailthru, Distribution Engine, Zeta Global, RedPoint Global, Salesfusion, Mapp, Valgen, Hatchbuck, Listrak, EpiServer Marketing, Thalamus, Sizmek, Maropost are some of the Top Campaign and Lead Management Software.

Top Campaign and Lead Management Software
PAT Index™
 
 
 
 
 
Salesforce Marketing Cloud
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1

ActiveCampaign

ActiveCampaign
ActiveCampaign

ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. ActiveCampaign automate your marketing channels using personal and behavioral data about your contacts. ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen. It also start or nurture sales processes, track page visits and custom events you define, providing real-time behavioral analysis, easily create segments of your contacts using basic or advanced logic, check against your contacts' data behaviors, interactions, location, history, and much more. You may like to read:…

Overview
Features

• Email marketing
• Marketing automation
• Sales and CRM
• Messaging

Price

• Platinum: 99 $/month
• Diamond: 49 $/month
• Gold: 17 $/month
• Enterprise: 149 $/month

What is best?

• Marketing automation
• Sales and CRM
• Messaging

What are the benefits?

• Consolidated data into a single source
• Use goals to measure and optimize
• Variety of platforms

Bottom Line

ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen,

8.1
Editor Rating
8.8
Aggregated User Rating
4 ratings
You have rated this

ActiveCampaign

2

LeadCandy

LeadCandy
LeadCandy

LeadCandy lets users find emails and mutual contacts by targeting 250 million+ business professionals with laser precision. LeadCandy features smart lead list, teams, data enrichment, kickstart, custom and customers. LeadCandy’s smart lead list lets the users find potential prospects that can convert faster. LeadCandy scans through the Twitter followers of the user’s competition and complementary products, and finds their contact details (name, company, verified email, location) so that the user’s can reach out to them to win new business. The users can start a drip email outreach campaign, and personalize the user’s emails by mentioning how the users found them.…

Overview
Features

• Verified email address and mutual contacts
• Leverage your team's professional and social networks
• Run highly targeted and personalized marketing campaigns
• Search for prospects

Price

• Standard - $45 / mo.Billed annually; 250 credits / mo.
• Plus - $99 / mo.Billed annually; 700 credits / mo.
• Gold - $299 / mo.Billed annually; 2,500 credits / mo.

Website
What is best?

• Verified email address and mutual contacts
• Leverage your team's professional and social networks
• Run highly targeted and personalized marketing campaigns

What are the benefits?

• Get full profile information
• Increase your conversions
• Enrich your lead lists

Bottom Line

LeadCandy lets users find emails and mutual contacts through a smart lead list, teams, data enrichment, curated lists, custom list and customers.

9.1
Editor Rating
8.8
Aggregated User Rating
3 ratings
You have rated this

LeadCandy

3

Wishpond

Wishpond
Wishpond

Wishpond helps to automate the digital marketing with powerful and easy-to-use marketing automation that enables the user to nurture leads and retain customers, automatically. It helps to send personalized email campaigns to the leads based on demographics and activity. Wishpond can help to use the information the user have about their visitors to send segmented email campaigns. The user customize the emails they send (and when they send them) based on lead activity. Marketing automation allows the user to send the perfect emails at the perfect times. The user forward hot leads to the sales team. The user use marketing…

Overview
Features

• Phone, email and live chat support
• Integration with Slack, Twilio, GoToWebinar & 12 CRMs
• Dynamic replacement on campaigns
• Lead list management, segmentation and scoring
• Marketing Automation
• Landing Pages strategies
• Campaigns, Contests & Promotions
• Website Popups
• Online and email marketing

Price

• $49/month Billed Annually
• $99/month Billed Annually
• $199/month Billed Annually
• Done For You

Website
What is best?

• Monitor the growth and activity of the lists with Wishpond’s list analytics.
• Utilize an easy-to-use drag-and-drop campaign builder 200+ templates for landing pages, contests, & more, 100% mobile-responsive Create unlimited forms
• Publish campaigns on the Facebook Page AND website’s domain

What are the benefits?

• Wishpond’s leads database allows the user to create segments of leads and track their activity across your website.
• Automatically send internal emails to the sales team when the leads are ready to buy.
• Automatically create detailed segments of leads based on specific properties and actions, or manually add leads to a segment to create lists for more personalized marketing.

Bottom Line

Wishpond helps to automate the digital marketing with powerful and easy-to-use marketing automation that enables the user to nurture leads and retain customers, automatically and helps to send personalized email campaigns to the leads based on demographics and activity.

8.1
Editor Rating
9.0
Aggregated User Rating
4 ratings
You have rated this

Wishpond

4

Leadfox

Leadfox
Leadfox

LeadFox is designed and created to help business increase the amount of highly qualified leads and prospects and improve the quality and reach of the marketing tactics via powerful marketing automation capabilities and tools. The software comes with a configurable and user-friendly WYSIWYG and drag & drop landing page generator, helping the user create professional looking landing pages that mesh well with their WordPress websites. There is no need for deep technical knowledge to build and deploy landing pages that work. LeadFox users can easily create pop-ups and banners and then deploy them on their sites or blogs right after.…

Overview
Features

• Landing page
• Web Pop-ups and Banners
• Integrated Forms and CRM
• Email marketing
• Automation
• A/B Tests
• Dashboard (KPIs)
• Detailed Report of Your Performance
• Accessible Canada-Based Customer Service

Price

• Fennec – $49.95/month
• Arctic – $99.95/month
• Red – $199.95/month

Website
What is best?

• Email marketing
• Automation
• A/B Tests

What are the benefits?

• Increase the amount of highly qualified leads and prospects and improve the quality and reach of the marketing tactics.
• Automate the marketing campaigns and efforts as well as schedule them in advance or set triggers once specific conditions are satisfied.
• Create pop-ups and banners and then deploy them on the sites or blogs right after.

Bottom Line

LeadFox is designed and created to help business increase the amount of highly qualified leads and prospects and improve the quality and reach of the marketing tactics via powerful marketing automation capabilities and tools.

7.6
Editor Rating
8.9
Aggregated User Rating
5 ratings
You have rated this

Leadfox

5

Salesforce Marketing Cloud

Salesforce Marketing Cloud helps to make the most of every customer interaction such as creating personalized, cross-channel customer journeys that deliver exceptional brand experiences. Salesforce Marketing Cloud provides Email, Mobile, and Web Marketing with ExactTarget, Social Media Marketing with Social Studio, Digital Advertising with Social.com, B2B Marketing Automation with Pardot. Features include Email marketing, Mobile messaging, Campaign management, Predictive Intelligence, Data and analytics, Social listening and analysis, Content marketing, Community engagement and social care, Media optimization and audience management on Facebook, Twitter, and LinkedIn, Lead generation, Lead qualification, Lead nurturing and Lead tracking. Journey Builder empowers to guide customers on…

Bottom Line

Salesforce Marketing Cloud provides Email, Mobile, and Web Marketing with ExactTarget,Social Media Marketing with Social Studio, Digital Advertising with Social.com, B2B Marketing Automation with Pardot.

9.5
Editor Rating
8.7
Aggregated User Rating
10 ratings
You have rated this

Salesforce Marketing Cloud

6

LinkedIn Sales Navigator

LinkedIn Sales Navigator tool features sophisticated algorithm to give you lead recommendations that are tailored to you. LinkedIn Sales Navigator has the tools to help you stay informed and up-to-date about your prospects. LinkedIn Sales Navigator get custom lead recommendations based on your preferences. Instantly import your Salesforce data with a single click and easily find the right leads with Advanced search with lead builder. Provide real-time sales updates on your prospects and customers, unlock full profiles for leads who aren’t in your network and measure and track your social selling efforts with SSI dashboard. Professional and Team editions lets…

Overview
Features

• Lead Recommendations
• Account and Contact Import
• Advanced Search with Lead Builder
• Real-Time Sales Updates
• Who's Viewed Your Profile
• InMail Messages
• TeamLink

Price

Contact for Pricing

What is best?

• Lead Recommendations
• Account and Contact Import
• Advanced Search with Lead Builder

Bottom Line

LinkedIn Sales Navigator get custom lead recommendations based on your preferences. Instantly import your Salesforce data with a single click and easily find the right leads with Advanced search with lead builder.

9.2
Editor Rating
8.4
Aggregated User Rating
2 ratings
You have rated this

LinkedIn Sales Navigator

7

AgilOne Predictive Marketing Cloud

AgilOne is a Predictive Marketing Cloud that helps retailers, large and small, create relevant omni-channel customer experiences by complete and accurate customer profiles, out of the box predictive models and turnkey campaigns across different channels. AgilOne puts turnkey predictive analysis, turnkey hyper targeted campaigns and complete and accurate customer profiles in the hands of any marketer. Features includes turnkey predictive models, audiences, campaigns, creative templates, holdout testing, built-in email and web personalization, as well as connectors to existing marketing technology vendors. The out of the box predictive models includes propensity models, clusters and recommendations, that are self learning and don’t…

Overview
Features

• Data Integration
• Data Quality
• Predictive Analytics
• 360-Degree Customer Profiles
• Omni-Channel Data Activation
• Orchestrated Personalization

Price

Contact for Pricing

What is best?

• Data Integration
• Data Quality
• Predictive Analytics

What are the benefits?

• Engage with customers from anywhere wherever
• Online and offline integrated data into a single customer profile.
• Keep Files Filed

Bottom Line

AgilOne is a Predictive Marketing Cloud that helps retailers, large and small, create relevant omni-channel customer experiences by complete and accurate customer profiles, applies out-of-the-box predictive models and delivers turnkey campaigns across channels.

8.9
Editor Rating
8.5
Aggregated User Rating
3 ratings
You have rated this

AgilOne Predictive Marketing Cloud

8

Marketo Engage

Marketo Engagement Marketing Platform help marketers to master the art and science of digital marketing. Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. Marketo Mobile Engagement allows marketers to drive lasting customer engagement by listening for customer behavior across web, social, email and advertising channels and communicating directly within the mobile environment. In addition, Marketo Mobile Engagement triggers communications across all other digital channels based on behaviors it detects in the mobile environment, creating a consistent conversation every…

Overview
Features

• Customer Engagement Engine
• Social Marketing, Events, and Webinars
• CRM Integration
• Program and Campaign Analysis
• Success Path Analyzer
• Email and Landing Page Creator
• Mobile Responsive Template Library
• Campaign Dashboards and Reports
• Email Marketing
• Web Personalization
• Cross-Channel Marketing
• Revenue Analytics
• User Segmentation
• User Behavior Tracking
• Real-Time Behavioral Triggers
• Mobile Performance Dashboards

Price

Contact for Pricing

What is best?

• Customer Engagement Engine
• Social Marketing, Events, and Webinars
• CRM Integration

What are the benefits?

•Wide range of services to choose from
•No limit on market size
•Get detailed market analysis

Bottom Line

Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success.

8.7
Editor Rating
8.8
Aggregated User Rating
2 ratings
You have rated this

Marketo Engage

9

Act-On

Act-On integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. The user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Modern marketing scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose. Using the Act-On platform, marketers can easily manage and optimize all the stages…

Overview
Features

• Measure, optimize, and see marketing’s impact on business results with out-of-the-box reports
• Apps and connectors
• Reports and analytics, drive product adoption, upsell and cross-sell opportunities
• Inbound
• Outbound

Price

Contact for Pricing

What is best?

• Measure, optimize, and see marketing’s impact on business results with out-of-the-box reports
• Apps and connectors
• Reports and analytics, drive product adoption, upsell and cross-sell opportunities

What are the benefits?

• Advanced social media
• Account based marketing
• Data studio reporting

Bottom Line

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose.

8.7
Editor Rating
8.2
Aggregated User Rating
3 ratings
You have rated this

Act-On

10

LeanData

LeanData enables stratigic lead management. LeanData’s next generation router platform changes the way one think about lead management. It not only gives a visual representation of the lead flow, but also provides the ability to easily make changes in real time through a simple drag-and-drop UI.This empowers LeanData customers to take full control of their flow and allows them to make informed decisions about how they want to manage their leads. LeanData’s transforms the way businesses think about managing contacts within Salesforce. With LeanData, businesses can design a routing process for contacts that is flexible, customizable and scalable. Account-Based Marketing.…

Overview
Features

•Intuitive, Visual Workflow In Salesforce
•Self-Service Drag And Drop Interface
•Single Source Of Truth For Sales And Marketing
•Best-In-Class Matching
•Reporting And Attribution

Price

Contact for Pricing

What is best?

•Intuitive, Visual Workflow In Salesforce
•Self-Service Drag And Drop Interface
•Single Source Of Truth For Sales And Marketing

Bottom Line

LeanData automatically gets leads to the right place in Salesforce, helping our customers become more adaptive, more efficient, and more productive.

8.5
Editor Rating
9.1
Aggregated User Rating
3 ratings
You have rated this

LeanData

11

Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. The web content management (WCM) system was built from the ground up as an integrated platform to support global, multilingual content at scale and provide the flexibility that enterprises demand. Sitecore is a Web Content Management solution developer that enables organizations to market in context of customer interactions. The Sitecore platform…

Overview
Features

•Decouples content from presentation
•Offers in-session personalization
•Manages multilingual content
•Supports multiple sites
•Optimized for mobile and display-agnostic
•Delivers implementation speed

Price

Contact for pricing

What is best?

•Decouples content from presentation
•Offers in-session personalization
•Manages multilingual content

Bottom Line

The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time.

8.7
Editor Rating
8.7
Aggregated User Rating
3 ratings
You have rated this

Sitecore

12

Alterian

Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and personalized customer experiences in multi-channel scenarios for many of the world’s leading brands and corporations. The world of Campaign Management and Real Time Interaction Management are merging. The challenge the marketer faces today, with data silos, boundaries between multiple channels and customer communications must change. Customers expect brands to be joined up, they demand that brands use their personal information to deliver relevant experiences. The Digital Rules Engine enables cross-channel…

Overview
Features

•Digital Rules Engine
•Campaign Management
•Analytics and Email

Price

Contact for Pricing

What is best?

•Digital Rules Engine
•Campaign Management
•Analytics and Email

Bottom Line

Alterian Campaign Manager enables marketers to map campaign strategies to individual customer journeys, designed to help them take the next step on their journey with your brand.

8.2
Editor Rating
8.5
Aggregated User Rating
3 ratings
You have rated this

Alterian

13

Emarsys

Emarsys is an innovative and easy-to-use fully-integrated marketing platform which enables brands around the world to deliver truly personal customer interactions across email, mobile, social, SMS, and web at scale. Emarsys offers features such as Data, Content Personalization, Automation and Analytics. Emarsys partners with leading e-commerce platforms such as Magento to provide turnkey solutions that connect the Emarsys Marketing Platform directly into users’ online shop, seamlessly synchronizing users’ customer base with users’ marketing channels and customer engagement data. Emarsys’ Unified Customer Profile contextualizes each individual’s actions and uses their behaviors to reveal their needs and desires. Users can also use…

Overview
Features

• Contextualize interactions by breaking down barriers between data silos
• Enhance personalization for every individual customer by basing your content strategy on a full understanding of engagement habits over time
• Populate your email with context-sensitive content at the exact time it is opened
• Create and deploy real-time messages in campaigns using smart triggers
• Use a single screen to get a complete view of everything that happens in your marketing platform

Price

• Contact for Pricing

What is best?

• Contextualize interactions by breaking down barriers between data silos
• Enhance personalization for every individual customer by basing your content strategy on a full understanding of engagement habits over time
• Populate your email with context-sensitive content at the exact time it is opened

What are the benefits?

• Provide the valuable insights you need to create truly personalized offers that convert
• Produces the clearest and most complete picture of each individual’s value to your business.
• Personalize your content for each individual customer through a wide variety of option

Bottom Line

Emarsys is an innovative and easy-to-use fully-integrated marketing platform which offers features such as Data, Content Personalization, Automation and Analytics and also partners with leading e-commerce platforms such as Magento.

8.2
Editor Rating
8.5
Aggregated User Rating
2 ratings
You have rated this

Emarsys

14

Selligent

Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers, helping companies to create a powerful, contextual feedback loop with their consumers. Featuring enterprise-strength performance, Selligent’s natively integrated technology bridges the gap between insight and engagement with industry-leading solutions for data management, campaign orchestration, and audience analytics. Selligent is a software solution for marketers. Some of the main products of Selligent are open architecture integration, campaign management, behavioral retargeting, universal consumer profile, contextual personalization and optimize and measure. The Selligent platform is an omnichannel engagement platform that enables marketing professionals to create, launch, test and optimize cross-channel campaigns.…

Overview
Features

• Universal consumer profile
• Contextual personalization
• Behavioral targeting
• Campaign management
• Optimize and measure
• Open architecture

Price

Contact for Pricing

What is best?

• Universal consumer profile
• Contextual personalization
• Behavioral targeting

Bottom Line

Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers, helping companies to create a powerful, contextual feedback loop with their consumers. Featuring enterprise-strength performance, Selligent’s natively integrated technology bridges the gap between insight and engagement with industry-leading solutions for data management, campaign orchestration, and audience analytics.

8.1
Editor Rating
8.7
Aggregated User Rating
3 ratings
You have rated this

Selligent

15

SharpSpring

SharpSpring tracks customers even before you know their name and connect the dots and give you where they’ve been and helps to build powerful automation rules to send them dynamic content or targeted emails based on their interests. SharpSpring build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. SharpSpring dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. SharpSpring workflows to engage leads at critical points in their unique buying process, and receive a list of the day’s hottest leads right in your inbox, and act at just…

Overview
Features

• In-built and 3rd party CRM
• Increase & optimize your marketing efforts
• Behavioral-Based Email Automation
• Dynamic Forms Built for Conversion
• Engage Leads at Critical Points
• VisitorID Identifies More Leads
• Built-in and 3rd-Party CRM

Price

• Platinum: 800 $
• Diamond: 600 $
• Gold: 400 $
• Enterprise: Enterprise pricing
• Silver: Agency plan

What is best?

• In-built and 3rd party CRM
• Increase & optimize your marketing efforts
• Behavioral-Based Email Automation

What are the benefits?

• Powerful integrations
• Affordable
• Sleek drag and drop editor

Bottom Line

SharpSpring build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. SharpSpring dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS.

8.0
Editor Rating
8.3
Aggregated User Rating
1 rating
You have rated this

SharpSpring

16

Driftrock

Driftrock’s Technology helps users acquire more leads, reduce cost per lead and increase downstream conversion. Driftrock offers features such as deploy, sync, security, personalized, connections, retarget, support, advice and consultancy. Driftrock connects with all the social ads platforms, and syncs leads to users’ Marketing Automation or CRM platform in real time such that it deploys Facebook lead ads effortlessly for personalized, local or national campaigns, it syncs leads from Facebook, and LinkedIn securely with a real-time sync and it offers enterprise-grade uptime, security and backup syncs. Driftrock automatically nurture leads with users’ dynamic rules engine. Driftrock offers transformation & mapping…

Overview
Features

• Generate leads that convert from Facebook, Instagram and LinkedIn lead forms.
• Increase conversion of leads with our lifecycle marketing technology.
• Learn strategic advice and support from our world-class ad solutions team
• Effortlessly generate hundreds of local, personalised campaigns for every store
• Out-the-box connections with social audiences, to remove the need for manual uploads.
• Retarget drop-offs with automatic Engagement Audience campaign creation.

Price

Contact for Pricing

What is best?

• Learn strategic advice and support from our world-class ad solutions team
• Effortlessly generate hundreds of local, personalised campaigns for every store
• Out-the-box connections with social audiences, to remove the need for manual uploads.

What are the benefits?

• Makes advertising something people actually want to see
• Enables brands like BMW, coke and Tesco acquire, nurture and convert customers from social advertising
• Communicate with personalized messaging over their entire customer lifecycle

Bottom Line

Driftrock offers connection with all the social ads platforms, nurture of leads, increase conversion of downstream leads and strategic advice and support from world-class ad solutions team.

7.9
Editor Rating
8.5
Aggregated User Rating
2 ratings
You have rated this

Driftrock

17

Resulticks

Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of customer, and brand loyalty. Resulticks uses the power of big data to make high impact decisions that optimize spend on marketing, and validation of business results. Resulticks uses omnichannel delivery to provide an excellent platform for precise targeting customers segments and connecting with each customer personally with easy to use deployment capabilities. Resulticks provides measurable top-line benefits along with strategies for customer-connect that can function in tandem with the based pricing model. Resulticks uses smart link technology that provides an excellent platform…

Overview
Features

• Audience data management
• GDPR Compliance
• Audience segmentation
• Omnichannel marketing automation
• Dynamic offer management
• Marketing analytics
• Email marketing
• SMS marketing
• Push notifications
• Social media marketing
• Paid media
• QR code marketing
• Extended channels

Price

• Contact for Pricing

What is best?

• Audience data management
• GDPR Compliance
• Audience segmentation

What are the benefits?

• Consolidates structured and unstructured data and updates it constantly from data sources
• Uses sophisticated data segmentation and AI modeling to turn data into customer insights
• Real-time customer engagement

Bottom Line

Resulticks is a real-time conversation marketing cloud and marketing automation platform that uses the power of big data to provide marketing solutions landscape for customer experience, acquisition of customers and brand loyalty.

7.9
Editor Rating
8.9
Aggregated User Rating
1 rating
You have rated this

Resulticks

18

Sailthru

Sailthru Customer Retention Cloud helps modern marketers acquire, grow, and retain customers. Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. Sailthru is a cross-platform marketing company and leading provider of personalized marketing technology. It gives personalized solutions to the customers through mobile apps, data collection, and SMS. Sailthru can help marketers to expand their online retail marketing and to build long lasting relationships with the customers. Sailthru designs or arranges customer experiences according to the…

Overview
Features

Use behavioral data, customer purchase data, it has lifetime view of customer data, it has advanced analytics and marketing strategy support.

Price

Individual pricing plans are provided on request. Subscription pricing model. Free trial available.

Bottom Line

Sailthru algorithms analyze consumer behavior, predict future behaviors and identify the content and products most relevant to your individual customers and readers.

8.6
Editor Rating
8.7
Aggregated User Rating
1 rating
You have rated this

Sailthru

19

Distribution Engine

Distribution engine is a native Salesforce app that makes lead routing easy. It has many features such as: round robin, weighting and capping, working hours, monitoring and analytics, easy setup, salesforce lead routing, native, alerts and assign any object. Round robin is a feature which helps users and sales teams to stay motivated and successful. It hands out leads in a circle so everyone knows about lead allocation. Next feature weighting and capping allows users the lead volumes assigned with the team to be adjusted and capping allows setting limits on how many leads are assigned. There are two types…

Overview
Features

•Helps users and sales teams to stay motivated and successful
•Controls availability of team members
•Provides visibility of made assignments
•Provides security

Price

•30 day free trial
•Premier support 20% extra - 25 USD user / month

What is best?

•Helps users and sales teams to stay motivated and successful
•Controls availability of team members
•Provides visibility of made assignments

Bottom Line

It has many features such as: round robin, weighting and capping, working hours, monitoring and analytics, easy setup, salesforce lead routing, native, alerts and assign any object.

7.8
Editor Rating
8.4
Aggregated User Rating
2 ratings
You have rated this

Distribution Engine

20

Zeta Global

Zeta Global is an intelligent marketing platform that combines individual level data, marketing automation, and artificial intelligence to engage and identify the right clients with personalized experiences that are inspiring, valuable, and relevant. Zeta Global uses their data cloud that contains multiple signals and profiles that seamlessly integrate with their patented artificial intelligence to help marketers retain, acquire, and grow customer relationships. The experience cloud feature provides an excellent platform for content creators like brands and publishers to extend the customer conversation, deepen customer engagement, and increase lifetime value. The three key features provided by Zeta Global are data cloud,…

Overview
Features

• Build a single view of the customer
• Capture signals and generate AI models
• Predict and automate the selection of ideal audiences
• Optimize campaign creative based on real time behavior
• Listen and respond, real-time
• Connect experience across channels and campaigns
• Build customer knowledge through behavioral and 3rd party data
• Measure performance against goals
• Predict optimal timing, channel, and message, and user
• Manage the 360 degree view of each customer
• Create feedback loop for input

Price

• Contact for Pricing

What is best?

• Build a single view of the customer
• Capture signals and generate AI models
• Predict and automate the selection of ideal audiences

What are the benefits?

• Enables you to translate your anonymous website visitors into addressable segments
• Establish a single view of your target audience for customer acquisitions/reactivation
• Enables marketers find the right customers at the right time

Bottom Line

Zeta Global is an intelligent marketing platform that enables marketers to retain, acquire, and grow customer relationship through combination of marketing automation, individual level data, and artificial intelligence to engage and identify right clients.

7.7
Editor Rating
9.3
Aggregated User Rating
2 ratings
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Zeta Global

21

RedPoint Global

RedPoint Global is the technology company that helps organizations optimize customer engagement by delivering on their brand promise with highly contextual relevance in real time across all touchpoints. RedPoint Global offers features such as Data Quality and Integration, Identity Resolution or Golden Record, Loyalty and Retention, Omnichannel Marketing, Open vs Walled Garden, Optimization Using Machine Learning, Personalization, Real-Time Interaction Management and Single Customer View. RedPoint has the automated processes to access, match, and clean the users’ data regardless of format or location. RedPoint lets users resolve the different ways customers appear in various engagement systems and build a continuously updating…

Overview
Features

• Create a complete 360-degree view of each customer’s behaviors, preferences, and purchase history.
• Engage customers consistently with hyper-personalized, highly relevant customer interactions.
• Intelligently orchestrate messages, offers, and actions in real time across all channels and touchpoints.

Price

• Contact for Pricing

What is best?

• Create a complete 360-degree view of each customer’s behaviors, preferences, and purchase history.
• Engage customers consistently with hyper-personalized, highly relevant customer interactions.
• Intelligently orchestrate messages, offers, and actions in real time across all channels and touchpoints.

What are the benefits?

• Increased campaign-revenue performance
• Lower costs for customer acquisition and interaction
• Improved customer retention and loyalty

Bottom Line

RedPoint Global offers features such as data quality and integration, identity resolution or golden record, loyalty and retention, omnichannel marketing, open vs walled garden, optimization using machine learning, personalization, real-time interaction management and single customer view.

7.7
Editor Rating
7.7
Aggregated User Rating
2 ratings
You have rated this

RedPoint Global

22

Salesfusion

Salesfusion enables online companies to get an access to email and marketing automation solutions. The software collects data about visitors who visit the website. The software identifies their browsing history and patterns. The software points out when big potential customers browse through the website. Web tracking information is integrated with CRM systems. In this way the software sends signals to sales personnel about web tracking and every single visitors who visits the website. The software can be integrated with a social platform known as Oktopost. The software allows post to posted and shared within and outside business hours. The software…

Overview
Features

•Attracts and keep a track of online traffic
•Create marketing campaigns
•Creates reports on data
•Manage leads

Price

Starts from $500 per month

What is best?

•Attracts and keep a track of online traffic
•Create marketing campaigns
•Creates reports on data

What are the benefits?

• Simple campaign creation tools.
• Software with a service
• Streamline the lead process

Bottom Line

Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company’s solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards.

7.7
Editor Rating
8.9
Aggregated User Rating
1 rating
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Salesfusion

23

Mapp

Mapp is purposefully designed to meet your most demanding digital marketing needs; engaging with your customers on a truly personal level. The customer engagement platform enables you to leverage all your data sources to understand your customers behavior like never before. Orchestrate customer engagement over email, mobile, social and web marketing with one simple dashboard and set of services to take you the extra mile and start establishing a lasting relationship with your customers and improve your marketing results. The Customer Engagement Platform has a single, intuitive interface to help you leverage your customer data effectively to drive personalized campaigns…

Overview
Features

•Omni-Channel marketing
•Digital marketing
•Data management platform and services.

Price

Contact for Pricing

What is best?

•Omni-Channel marketing
•Digital marketing
•Data management platform and services.

Bottom Line

The Customer Engagement Platform has a single, intuitive interface to help you get the best results from your campaigns and can leverage all your customer data effectively to drive personalized campaigns and relevant conversations across email, social networks, and the web.

7.7
Editor Rating
8.7
Aggregated User Rating
1 rating
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Mapp

24

Valgen

Valgen helps users to turn data science into complete advantage for customer success. It works with data and analytics. Valgen approaches to data through five-step analytic process: standardize fields and values to make data ready; apply multi-step matching to eliminate duplicates; retain relevant records, purge the rest; prepare data for analytics and apps; maintain data integrity over the long term. Valgen can help unlocking business value through enchasing contact information, maintaining company hierarchy and overlaying demographics. Sales productivity can be accelerated with data.com in order to deliver high quality leads within Salesforce so users sales team is selling. Data.com is…

Overview
Features

•Turning data science into complete advantage for customer success
•Helps unlocking business value through enchasing contact information, maintaining company hierarchy
•Helps preparing data, predicting patterns etc
•Getting measurable indicators of pipeline team progress

Price

Contact for Pricing

What is best?

•Turning data science into complete advantage for customer success
•Helps unlocking business value through enchasing contact information, maintaining company hierarchy
•Helps preparing data, predicting patterns etc

Bottom Line

Valgen deliver predictive modeling and insights on which prospects are likely to buy, which customers are likely to leave, and much more.

7.7
Editor Rating
8.8
Aggregated User Rating
1 rating
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Valgen

25

Hatchbuck

Hatchbuck is an All-In-One Small Business CRM and Marketing Software which is the simple alternative to expensive, bloated sales software where users can add contacts on the fly, see activity in real time, and trigger hot lead alerts when a prospect is ready to buy. Hatchbuck offers features such as Marketing strategy overview, 3 Hour of Training with users’ Dedicated Hatchbuck Consultant, 1 Branded Newsletter Template, 3 Pre-Built Email Campaigns and Customized Sales and Marketing Process Mapping in quickstart pro. Hatchbuck provides a dashboard which gives users real time insights at a glance, prompting users to pull the right levers…

Overview
Features

• Manage Contacts
• Automate Follow-Up
• Track Your Success

Price

• Small Biz - $ 99 per mo. paid semi-annual
• Team - $ 199 per mo. paid semi-annual
• Professional - $ 299 per mo. paid semi-annual
• Enterprise - $ 399 per mo. paid semi-annual

What is best?

• Manage Contacts
• Automate Follow-Up
• Track Your Success

Bottom Line

Hatchbuck is an all-in-one sales and marketing software for the self-made to manage contacts, automate follow-up and track users’ success.

7.6
Editor Rating
9.1
Aggregated User Rating
1 rating
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Hatchbuck

26

Listrak

Listrak is a marketing automation platform that uses predictive analysis and artificial intelligence that enables marketers to expand their campaigns through all kind of sources such as purchasing and browsing, online and offline, and mobile and desktop. Listrak also provides an excellent platform for marketers to expand their campaigns across social, mobile, display, and web channels. Listrak also integrates marketing automation with customer relationship management solutions to interpret, personalize, and unify data in order to engage clients across devices and channels. Listrak uses the unified 360 degree profile to provide an excellent platform for understanding and speaking to clients as…

Overview
Features

• Unified 360 degrees profile
• Cross-device identification
• Anonymous user tracking
• Customer response and behavior tracking
• Industry-specific data schemes
• Subscriber acquisition
• Predictive send-time optimization
• Predictive product recommendations
• Predictive content
• Abandonment messaging suite
• Customer journey orchestration
• Responsive email designer

Price

• Contact for Pricing

What is best?

• Unified 360 degrees profile
• Cross-device identification
• Anonymous user tracking

What are the benefits?

• Gain insights from our account management experts
• Ensure campaigns maximize customer reach and engagement
• Stay current with today’s digital best practices through their ongoing guidance

Bottom Line

Listrak is a marketing automation platform that integrates customer relationship management solutions to enable marketers to expand their campaigns through all kind of sources as well as across social, mobile, display, and web channels.

7.6
Editor Rating
8.2
Aggregated User Rating
2 ratings
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Listrak

27

EpiServer Marketing

EpiServer Marketing is a platform that connects digital marketing and digital commerce to provide companies and organizations with an excellent platform for creating unique interactions for their clients using vital results from the business. EpiServer Marketing enables combination of commerce, content, predictive analytics, and multi-channel marketing in a single platform. EpiServer Marketing uses lead generation, intelligent optimization, repeat business, and conversion to deliver unprecedented ease of use. EpiServer Marketing provides organizations with the experience cloud feature that enables automatic optimization and personalization of the digital experience. EpiServer Marketing provides built-in connectors used for leading marketing apps to enable organizations minimize…

Overview
Features

• Episerver CMS
• Episerver Commerce
• Episerver personalization
• Cloud platform
• Order Episerver Find
• Episerver add-on partners
• Marketing automation
• Automatic landing pages

Price

• Contact for Pricing

What is best?

• Episerver CMS
• Episerver Commerce
• Episerver personalization

What are the benefits?

• Create, personalize, and orchestrate your multi-channel campaigns from a single screen • Target specific segments with real-time emails, text messages, and push notifications • Manages content and marketing campaigns all in one screen
• Built-in connectors for leading marketing apps so you can maximize efficiency and minimize cost
• Provides tools to automatically optimize and personalize the digital experience

Bottom Line

EpiServer Marketing is a platform that combines commerce, predictive analysis, content, and marketing for multiple channels in a single platform to connect digital marketing and digital commerce enabling organizations create interactions with their clients.

7.5
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

EpiServer Marketing

28

Thalamus

Thalamus is a relational marketing automation platform. Thalamus enables you to integrate, execute, and analyze in real-time when engaging with many customers and customers through multiple touchpoints and communication channels. Thalamus offers unique solutions that provides companies and organizations with an excellent platform for analyzing and engaging their audiences in real-time. The key features provided by Thalamus include; engagement with consumers, trade engagement, and distributors engagement. The trade engagement feature enables companies to run trade engagement programs with their retailers, shops, customers, and supermarkets. The sales objectives provided in the trade engagement platform facilitates establishment of segmented volume objectives for…

Overview
Features

• Integration
• Consumer engagement
• Trade engagement
• Distributors engagement
• Analysis
• Business intelligence consultancy
• Engagement consultancy

Price

• Contact for Pricing

What is best?

• Integration
• Consumer engagement
• Trade engagement

What are the benefits?

• Track consumer behavior and send communications through multiple touchpoints
• Enables you to engage and analyze consumers, customers, and distributors in real time
• Run incentive activities with your trade and distribution network

Bottom Line

Thalamus is a relational marketing automation platform that provides unique solutions to companies and organizations to enable them integrate, execute, and analyze customers through multiple touchpoints and communication channels in real-time.

7.5
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Thalamus

29

Sizmek

Sizmek is an independent buy-side advertising platform that creates inspiring expressions. Through the inspiring expressions, Sizmek enables building of long lasting and meaningful impressions that inspire relationships with your clients. Sizmek provides integrated and powerful solutions that enable creative, data, and media to work together to achieve optimal campaign performance throughout the customer journey. Sizmek uses artificial intelligence that provides an excellent platform for identifying robust and scalable insights within data across the key dimensions of predictive marketing that includes; creative, context, campaigns, cost, and consumers. The three key features provided by Sizmek include; data enablement, media execution, and creative…

Overview
Features

• Data enablement
• Creative optimization
• Media execution

Price

• Contact for Pricing

What is best?

• Data enablement
• Creative optimization
• Media execution

What are the benefits?

• See panoramic views of your campaigns
• Make the most of the customer journey
• Give your contents some context

Bottom Line

Sizmek is an independent buy side advertising platform that provides integrated and powerful solutions that create inspiring expressions which build long lasting and meaningful impressions for relationships with your clients.

7.5
Editor Rating
8.7
Aggregated User Rating
1 rating
You have rated this

Sizmek

30

Maropost

Maropost is a B2C cloud-based revenue optimization suite that gives companies the ability to increase cross-channel customer engagement to maximize revenue. Maropost offers Marketing Cloud and Sales Cloud. Maropost Marketing Cloud provides the foundation B2C businesses need to easily create complex customer journeys, resulting in increased revenue across email, web, mobile, and social channels. Maropost Marketing Cloud offers features such as Data Analytics, Personalization, Cross-Channel Marketing and Artificial Intelligence. Maropost Marketing Cloud is the art and science of marketing elevation coupled with in-depth analytics to track every part of the user’s marketing process. Maropost Marketing Cloud’s event driven workflows integrate…

Overview
Features

• Integrate seamlessly with product and revenue data, email and social interactions
• Generate, schedule, and export custom reports and SQL queries based on your unique campaigns
• Boost engagement and revenue across all platforms
• Collect and manage all of your sales data, from new leads to deals won
• Quickly and easily set up beautiful web storefronts on our commerce platform

Price

• Sales Cloud Pricing
• CRM & Commerce - $75 Per user per month billed annually
• Support & Service - $19 Per user per month billed annually
• Sales Automation - $49 Per user per month billed annually
• Referral Manager - $659 Per month billed annually

What is best?

• Integrate seamlessly with product and revenue data, email and social interactions
• Generate, schedule, and export custom reports and SQL queries based on your unique campaigns
• Boost engagement and revenue across all platforms

What are the benefits?

• Easily create complex customer journeys
• Streamlines b2c sales cycle management
• Gives companies the ability to increase cross-channel customer engagement

Bottom Line

Maropost is a B2C cloud-based revenue optimization suite that offers Marketing Cloud and Sales Cloud and provides essential tools, strategic guidance, and support needed to create more personalized customer experiences.

7.5
Editor Rating
8.8
Aggregated User Rating
1 rating
You have rated this

Maropost

You may like to read: How to Select the Best Campaign and Lead Management Software for Your Business, Top Lead Intelligence & Lead Mining Software, Top Lead Capture Software and Top Predictive Lead Scoring Software

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About The Author
imanuel