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Top 28 Campaign and Lead Management Software
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Top 28 Campaign and Lead Management Software

Top 28 Campaign and Lead Management Software
5 (100%) 6 ratings

The management of a business outfit today involves many areas that need to be effectively coordinated. Business has gone beyond the usual interface of buying and selling; it involves a marketing program across different organic as well as paid channels which must be effectively coordinated. The processes involved are complex; if any business is to remain at the top and have the desired advantage over its competitors in this highly competitive market terrain; then there must be in place an effective Campaign Management Software to effectively coordinate its activities.

Top Campaign and Lead Management Software : AgilOne Predictive Marketing Cloud, Salesforce Marketing Cloud, Marketo Engagement Marketing Platform, HubSpot Marketing Automation, Act-On, SharpSpring, ActiveCampaign, LinkedIn Sales Navigator, Sailthru, Sitecore, Salesfusion, Mapp, Alterian, LeanData, Distribution Engine, Valgen, Selligent, Hatchbuck, Driftrock, Thalamus, EpiServer Marketing, Listrak, Resulticks, Sizmek, Zeta Global, Maropost, Emarsys, RedPoint Globalare some of the Top Campaign and Lead Management Software.

Campaign Management Software is the tool that you need to engage your customers with your brand using the technology involved in the software. It is a clever way of creating a problem for the customer and positioning your brand as the answer to the problem. There are competing interests trying to get the attention of the customer; you have to devise an irresistible campaign strategy to convince your prospects on why your brand is the best among the rest. This is your business template well mapped out a plan of action; complete with the winning strategy that will ensure that you get the attention of your prospects.

What are Campaign and Lead Management Software?

Campaign and Lead Management Software helps to track all the right information about leads and the marketing campaigns. Campaign and Lead Management Software provides features such as tracking leads, linking leads to the marketing campaign. The Software provides tools  to convert more leads, faster and manage and track campaigns across all channels, including social media. This will help to make smarter decisions about where to invest, and show the impact of marketing activities on sales pipeline.

  • Targeting The Right Customers : When a brand targets the wrong customer, the result will be an exercise in futility. A marketing campaign should be one that focuses on the right prospects. This is one of the greatest features of this software. With it, brand executives will be able to target the right customers.
  • The Content Of Your Brand: Another area of importance is the development of your content; not just to inform your prospects about your brand, but a campaign that will convince your prospects to do business with you in an automated fashion. The content produced through this software is one that will engage the customer.
  • It uses an automated email marketing drive to get through to the customer: The email message is free and this is a very cheap way to get to as many as possible that are on your list. There are two approaches here; it is either the trigger/lifecycle approach; they are for different purposes.
  • The Perfect Combinations Of store and online campaigns : The process referred to as Omnichannel is the twin combination of the online and in-store campaigns. This is great because it is a way of satisfying your clients through online and offline approaches in an excellent seamless way.
  •  The Marketing Stats : This software will help solve the problem of analysis as well as the measurement of data. It will help brands to harmonize marketing efforts with the sales strategies.
  • A Detailed Feedback : This software has the capacity to give brands a detailed feedback at the go. The best of this Campaign Management Software will give brands instant tracking of their messages giving graphic details of when messages are delivered; opened and clicked on.
What is Campaign and Lead Management Software

What is Campaign and Lead Management Software

Top Campaign and Lead Management Software

AgilOne Predictive Marketing Cloud, Salesforce Marketing Cloud, Marketo Engagement Marketing Platform, HubSpot Marketing Automation, Act-On, SharpSpring, ActiveCampaign, LinkedIn Sales Navigator, Sailthru, Sitecore, Salesfusion, Mapp, Alterian, LeanData, Distribution Engine, Valgen, Selligent, Hatchbuck, Driftrock, Thalamus, EpiServer Marketing, Listrak, Resulticks, Sizmek, Zeta Global, Maropost, Emarsys, RedPoint Global are some of the Top Campaign and Lead Management Software.

Top Campaign and Lead Management Software
PAT Index™
 
Salesforce Marketing Cloud
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
AgilOne Predictive Marketing Cloud
 
 
 
 
 
 
 
 
 
 
 
 

 

1

AgilOne Predictive Marketing Cloud

AgilOne Predictive Marketing Cloud : AgilOne is a Predictive Marketing Cloud that helps retailers, large and small, create relevant omni-channel customer experiences by complete and accurate customer profiles, out of the box predictive models and turnkey campaigns across different channels. AgilOne puts turnkey predictive analysis, turnkey hyper targeted campaigns and complete and accurate customer profiles in the hands of any marketer. Features includes turnkey predictive models, audiences, campaigns, creative templates, holdout testing, built-in email and web personalization, as well as connectors to existing marketing technology vendors. The out of the box predictive models includes propensity models, clusters and recommendations, that…

Bottom Line

AgilOne is a Predictive Marketing Cloud that helps retailers, large and small, create relevant omni-channel customer experiences by complete and accurate customer profiles, applies out-of-the-box predictive models and delivers turnkey campaigns across channels.

7.7
Editor Rating
9.1
Aggregated User Rating
2 ratings
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AgilOne Predictive Marketing Cloud

AgilOne Predictive Marketing Cloud

2

Salesforce Marketing Cloud

Salesforce Marketing Cloud : Salesforce Marketing Cloud helps to make the most of every customer interaction such as creating personalized, cross-channel customer journeys that deliver exceptional brand experiences. Salesforce Marketing Cloud provides Email, Mobile, and Web Marketing with ExactTarget, Social Media Marketing with Social Studio, Digital Advertising with Social.com, B2B Marketing Automation with Pardot. Features include Email marketing, Mobile messaging, Campaign management, Predictive Intelligence, Data and analytics, Social listening and analysis, Content marketing, Community engagement and social care, Media optimization and audience management on Facebook, Twitter, and LinkedIn, Lead generation, Lead qualification, Lead nurturing and Lead tracking. Journey Builder empowers…

Bottom Line

Salesforce Marketing Cloud provides Email, Mobile, and Web Marketing with ExactTarget,Social Media Marketing with Social Studio, Digital Advertising with Social.com, B2B Marketing Automation with Pardot.

7.7
Editor Rating
7.4
Aggregated User Rating
4 ratings
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Salesforce Marketing Cloud

Salesforce Marketing Cloud

3

Marketo Engagement Marketing Platform

Marketo Engagement Marketing Platform help marketers to master the art and science of digital marketing. Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. Marketo Mobile Engagement allows marketers to drive lasting customer engagement by listening for customer behavior across web, social, email and advertising channels and communicating directly within the mobile environment. In addition, Marketo Mobile Engagement triggers communications across all other digital channels based on behaviors it detects in the mobile environment, creating a consistent conversation every…

Bottom Line

Marketo deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success.

7.7
Editor Rating
8.9
Aggregated User Rating
2 ratings
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Marketo Engagement Marketing Platform

4

HubSpot Marketing Automation

HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. Create content, optimize it for search engines and share it on social media, engage your prospects with landing pages, calls to action, personalized email and a personalized website. Create blog posts, ebooks, videos, and other content that answers questions your prospects are asking. Optimize it for search engines and share it on social media. Turn traffic into leads with powerful offers. Use landing pages to promote valuable material. Engage serious…

Bottom Line

Create content, optimize it for search engines and share it on social media, engage your prospects with landing pages, calls to action, personalized email and a personalized website.

7.7
Editor Rating
8.4
Aggregated User Rating
1 rating
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HubSpot Marketing Automation

5

Act-On

Act-On integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. The user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Modern marketing scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose. Using the Act-On platform, marketers can easily manage and optimize all the stages…

Bottom Line

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose.

7.7
Editor Rating
8.2
Aggregated User Rating
3 ratings
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Act-On

6

SharpSpring

SharpSpring tracks customers even before you know their name and connect the dots and give you where they’ve been and helps to build powerful automation rules to send them dynamic content or targeted emails based on their interests. SharpSpring build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. SharpSpring dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. SharpSpring workflows to engage leads at critical points in their unique buying process, and receive a list of the day’s hottest leads right in your inbox, and act at just…

Bottom Line

SharpSpring build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. SharpSpring dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS.

7.7
Editor Rating
8.2
Aggregated User Rating
1 rating
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SharpSpring

7

ActiveCampaign

ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. ActiveCampaign automate your marketing channels using personal and behavioral data about your contacts. ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen. It also start or nurture sales processes, track page visits and custom events you define, providing real-time behavioral analysis, easily create segments of your contacts using basic or advanced logic, check against your contacts' data behaviors, interactions, location, history, and much more.

Bottom Line

ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen,

7.7
Editor Rating
8.2
Aggregated User Rating
1 rating
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ActiveCampaign

8

LinkedIn Sales Navigator

LinkedIn Sales Navigator tool features sophisticated algorithm to give you lead recommendations that are tailored to you. LinkedIn Sales Navigator has the tools to help you stay informed and up-to-date about your prospects. LinkedIn Sales Navigator get custom lead recommendations based on your preferences. Instantly import your Salesforce data with a single click and easily find the right leads with Advanced search with lead builder. Provide real-time sales updates on your prospects and customers, unlock full profiles for leads who aren’t in your network and measure and track your social selling efforts with SSI dashboard. Professional and Team editions lets…

Bottom Line

LinkedIn Sales Navigator get custom lead recommendations based on your preferences. Instantly import your Salesforce data with a single click and easily find the right leads with Advanced search with lead builder.

7.6
Editor Rating
9.3
Aggregated User Rating
2 ratings
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LinkedIn Sales Navigator

9

Sailthru

Sailthru Customer Retention Cloud helps modern marketers acquire, grow, and retain customers. Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. Sailthru is a cross-platform marketing company and leading provider of personalized marketing technology. It gives personalized solutions to the customers through mobile apps, data collection, and SMS. Sailthru can help marketers to expand their online retail marketing and to build long lasting relationships with the customers. Sailthru designs or arranges customer experiences according to the…

Bottom Line

Sailthru algorithms analyze consumer behavior, predict future behaviors and identify the content and products most relevant to your individual customers and readers.

7.5
Editor Rating
8.7
Aggregated User Rating
1 rating
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Sailthru

10

Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. The web content management (WCM) system was built from the ground up as an integrated platform to support global, multilingual content at scale and provide the flexibility that enterprises demand. Sitecore is a Web Content Management solution developer that enables organizations to market in context of customer interactions. The Sitecore platform…

Bottom Line

The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time.

7.7
Editor Rating
8.9
Aggregated User Rating
2 ratings
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Sitecore

11

Salesfusion

Salesfusion enables online companies to get an access to email and marketing automation solutions. The software collects data about visitors who visit the website. The software identifies their browsing history and patterns. The software points out when big potential customers browse through the website. Web tracking information is integrated with CRM systems. In this way the software sends signals to sales personnel about web tracking and every single visitors who visits the website. The software can be integrated with a social platform known as Oktopost. The software allows post to posted and shared within and outside business hours. The software…

Bottom Line

Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company’s solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards.

7.5
Editor Rating
8.7
Aggregated User Rating
1 rating
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Salesfusion

12

Mapp

Mapp is purposefully designed to meet your most demanding digital marketing needs; engaging with your customers on a truly personal level. The customer engagement platform enables you to leverage all your data sources to understand your customers behavior like never before. Orchestrate customer engagement over email, mobile, social and web marketing with one simple dashboard and set of services to take you the extra mile and start establishing a lasting relationship with your customers and improve your marketing results. The Customer Engagement Platform has a single, intuitive interface to help you leverage your customer data effectively to drive personalized campaigns…

Bottom Line

The Customer Engagement Platform has a single, intuitive interface to help you get the best results from your campaigns and can leverage all your customer data effectively to drive personalized campaigns and relevant conversations across email, social networks, and the web.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
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Mapp

13

Alterian

Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and personalized customer experiences in multi-channel scenarios for many of the world’s leading brands and corporations. The world of Campaign Management and Real Time Interaction Management are merging. The challenge the marketer faces today, with data silos, boundaries between multiple channels and customer communications must change. Customers expect brands to be joined up, they demand that brands use their personal information to deliver relevant experiences. The Digital Rules Engine enables cross-channel…

Bottom Line

Alterian Campaign Manager enables marketers to map campaign strategies to individual customer journeys, designed to help them take the next step on their journey with your brand.

7.6
Editor Rating
7.5
Aggregated User Rating
2 ratings
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Alterian

14

LeanData

LeanData enables stratigic lead management. LeanData’s next generation router platform changes the way one think about lead management. It not only gives a visual representation of the lead flow, but also provides the ability to easily make changes in real time through a simple drag-and-drop UI.This empowers LeanData customers to take full control of their flow and allows them to make informed decisions about how they want to manage their leads. LeanData’s transforms the way businesses think about managing contacts within Salesforce. With LeanData, businesses can design a routing process for contacts that is flexible, customizable and scalable. Account-Based Marketing.…

Bottom Line

LeanData automatically gets leads to the right place in Salesforce, helping our customers become more adaptive, more efficient, and more productive.

7.5
Editor Rating
9.3
Aggregated User Rating
2 ratings
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LeanData

15

Distribution Engine

Distribution engine is a native Salesforce app that makes lead routing easy. It has many features such as: round robin, weighting and capping, working hours, monitoring and analytics, easy setup, salesforce lead routing, native, alerts and assign any object. Round robin is a feature which helps users and sales teams to stay motivated and successful. It hands out leads in a circle so everyone knows about lead allocation. Next feature weighting and capping allows users the lead volumes assigned with the team to be adjusted and capping allows setting limits on how many leads are assigned. There are two types…

Bottom Line

It has many features such as: round robin, weighting and capping, working hours, monitoring and analytics, easy setup, salesforce lead routing, native, alerts and assign any object.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
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Distribution Engine

16

Valgen

Valgen helps users to turn data science into complete advantage for customer success. It works with data and analytics. Valgen approaches to data through five-step analytic process: standardize fields and values to make data ready; apply multi-step matching to eliminate duplicates; retain relevant records, purge the rest; prepare data for analytics and apps; maintain data integrity over the long term. Valgen can help unlocking business value through enchasing contact information, maintaining company hierarchy and overlaying demographics. Sales productivity can be accelerated with data.com in order to deliver high quality leads within Salesforce so users sales team is selling. Data.com is…

Bottom Line

Valgen deliver predictive modeling and insights on which prospects are likely to buy, which customers are likely to leave, and much more.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Valgen

17

Selligent

Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers, helping companies to create a powerful, contextual feedback loop with their consumers. Featuring enterprise-strength performance, Selligent’s natively integrated technology bridges the gap between insight and engagement with industry-leading solutions for data management, campaign orchestration, and audience analytics. Selligent is a software solution for marketers. Some of the main products of Selligent are open architecture integration, campaign management, behavioral retargeting, universal consumer profile, contextual personalization and optimize and measure. The Selligent platform is an omnichannel engagement platform that enables marketing professionals to create, launch, test and optimize cross-channel campaigns.…

Bottom Line

Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers, helping companies to create a powerful, contextual feedback loop with their consumers. Featuring enterprise-strength performance, Selligent’s natively integrated technology bridges the gap between insight and engagement with industry-leading solutions for data management, campaign orchestration, and audience analytics.

7.6
Editor Rating
9.0
Aggregated User Rating
1 rating
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Selligent

18

Hatchbuck

Hatchbuck is an All-In-One Small Business CRM and Marketing Software which is the simple alternative to expensive, bloated sales software where users can add contacts on the fly, see activity in real time, and trigger hot lead alerts when a prospect is ready to buy. Hatchbuck offers features such as Marketing strategy overview, 3 Hour of Training with users’ Dedicated Hatchbuck Consultant, 1 Branded Newsletter Template, 3 Pre-Built Email Campaigns and Customized Sales and Marketing Process Mapping in quickstart pro. Hatchbuck provides a dashboard which gives users real time insights at a glance, prompting users to pull the right levers…

Bottom Line

Hatchbuck is an all-in-one sales and marketing software for the self-made to manage contacts, automate follow-up and track users’ success.

7.7
Editor Rating
9.2
Aggregated User Rating
1 rating
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Hatchbuck

19

Driftrock

Driftrock’s Technology helps users acquire more leads, reduce cost per lead and increase downstream conversion. Driftrock offers features such as deploy, sync, security, personalized, connections, retarget, support, advice and consultancy. Driftrock connects with all the social ads platforms, and syncs leads to users’ Marketing Automation or CRM platform in real time such that it deploys Facebook lead ads effortlessly for personalized, local or national campaigns, it syncs leads from Facebook, and LinkedIn securely with a real-time sync and it offers enterprise-grade uptime, security and backup syncs. Driftrock automatically nurture leads with users’ dynamic rules engine. Driftrock offers transformation & mapping…

Bottom Line

Driftrock offers connection with all the social ads platforms, nurture of leads, increase conversion of downstream leads and strategic advice and support from world-class ad solutions team.

7.5
Editor Rating
8.1
Aggregated User Rating
1 rating
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Driftrock

20

Thalamus

Thalamus is a relational marketing automation platform. Thalamus enables you to integrate, execute, and analyze in real-time when engaging with many customers and customers through multiple touchpoints and communication channels. Thalamus offers unique solutions that provides companies and organizations with an excellent platform for analyzing and engaging their audiences in real-time. The key features provided by Thalamus include; engagement with consumers, trade engagement, and distributors engagement. The trade engagement feature enables companies to run trade engagement programs with their retailers, shops, customers, and supermarkets. The sales objectives provided in the trade engagement platform facilitates establishment of segmented volume objectives for…

Bottom Line

Thalamus is a relational marketing automation platform that provides unique solutions to companies and organizations to enable them integrate, execute, and analyze customers through multiple touchpoints and communication channels in real-time.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
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Thalamus

21

EpiServer Marketing

EpiServer Marketing is a platform that connects digital marketing and digital commerce to provide companies and organizations with an excellent platform for creating unique interactions for their clients using vital results from the business. EpiServer Marketing enables combination of commerce, content, predictive analytics, and multi-channel marketing in a single platform. EpiServer Marketing uses lead generation, intelligent optimization, repeat business, and conversion to deliver unprecedented ease of use. EpiServer Marketing provides organizations with the experience cloud feature that enables automatic optimization and personalization of the digital experience. EpiServer Marketing provides built-in connectors used for leading marketing apps to enable organizations minimize…

Bottom Line

EpiServer Marketing is a platform that combines commerce, predictive analysis, content, and marketing for multiple channels in a single platform to connect digital marketing and digital commerce enabling organizations create interactions with their clients.

7.6
Editor Rating
8.9
Aggregated User Rating
1 rating
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EpiServer Marketing

22

Listrak

Listrak is a marketing automation platform that uses predictive analysis and artificial intelligence that enables marketers to expand their campaigns through all kind of sources such as purchasing and browsing, online and offline, and mobile and desktop. Listrak also provides an excellent platform for marketers to expand their campaigns across social, mobile, display, and web channels. Listrak also integrates marketing automation with customer relationship management solutions to interpret, personalize, and unify data in order to engage clients across devices and channels. Listrak uses the unified 360 degree profile to provide an excellent platform for understanding and speaking to clients as…

Bottom Line

Listrak is a marketing automation platform that integrates customer relationship management solutions to enable marketers to expand their campaigns through all kind of sources as well as across social, mobile, display, and web channels.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Listrak

23

Resulticks

Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of customer, and brand loyalty. Resulticks uses the power of big data to make high impact decisions that optimize spend on marketing, and validation of business results. Resulticks uses omnichannel delivery to provide an excellent platform for precise targeting customers segments and connecting with each customer personally with easy to use deployment capabilities. Resulticks provides measurable top-line benefits along with strategies for customer-connect that can function in tandem with the based pricing model. Resulticks uses smart link technology that provides an excellent platform…

Bottom Line

Resulticks is a real-time conversation marketing cloud and marketing automation platform that uses the power of big data to provide marketing solutions landscape for customer experience, acquisition of customers and brand loyalty.

7.6
Editor Rating
8.6
Aggregated User Rating
1 rating
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Resulticks

24

Sizmek

Sizmek is an independent buy-side advertising platform that creates inspiring expressions. Through the inspiring expressions, Sizmek enables building of long lasting and meaningful impressions that inspire relationships with your clients. Sizmek provides integrated and powerful solutions that enable creative, data, and media to work together to achieve optimal campaign performance throughout the customer journey. Sizmek uses artificial intelligence that provides an excellent platform for identifying robust and scalable insights within data across the key dimensions of predictive marketing that includes; creative, context, campaigns, cost, and consumers. The three key features provided by Sizmek include; data enablement, media execution, and creative…

Bottom Line

Sizmek is an independent buy side advertising platform that provides integrated and powerful solutions that create inspiring expressions which build long lasting and meaningful impressions for relationships with your clients.

7.6
Editor Rating
8.5
Aggregated User Rating
1 rating
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Sizmek

25

Zeta Global

Zeta Global is an intelligent marketing platform that combines individual level data, marketing automation, and artificial intelligence to engage and identify the right clients with personalized experiences that are inspiring, valuable, and relevant. Zeta Global uses their data cloud that contains multiple signals and profiles that seamlessly integrate with their patented artificial intelligence to help marketers retain, acquire, and grow customer relationships. The experience cloud feature provides an excellent platform for content creators like brands and publishers to extend the customer conversation, deepen customer engagement, and increase lifetime value. The three key features provided by Zeta Global are data cloud,…

Bottom Line

Zeta Global is an intelligent marketing platform that enables marketers to retain, acquire, and grow customer relationship through combination of marketing automation, individual level data, and artificial intelligence to engage and identify right clients.

7.6
Editor Rating
10
Aggregated User Rating
1 rating
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Zeta Global

26

Maropost

Maropost is a B2C cloud-based revenue optimization suite that gives companies the ability to increase cross-channel customer engagement to maximize revenue. Maropost offers Marketing Cloud and Sales Cloud. Maropost Marketing Cloud provides the foundation B2C businesses need to easily create complex customer journeys, resulting in increased revenue across email, web, mobile, and social channels. Maropost Marketing Cloud offers features such as Data Analytics, Personalization, Cross-Channel Marketing and Artificial Intelligence. Maropost Marketing Cloud is the art and science of marketing elevation coupled with in-depth analytics to track every part of the user’s marketing process. Maropost Marketing Cloud’s event driven workflows integrate…

Bottom Line

Maropost is a B2C cloud-based revenue optimization suite that offers Marketing Cloud and Sales Cloud and provides essential tools, strategic guidance, and support needed to create more personalized customer experiences.

7.6
Editor Rating
8.7
Aggregated User Rating
1 rating
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Maropost

27

Emarsys

Emarsys is an innovative and easy-to-use fully-integrated marketing platform which enables brands around the world to deliver truly personal customer interactions across email, mobile, social, SMS, and web at scale. Emarsys offers features such as Data, Content Personalization, Automation and Analytics. Emarsys partners with leading e-commerce platforms such as Magento to provide turnkey solutions that connect the Emarsys Marketing Platform directly into users’ online shop, seamlessly synchronizing users’ customer base with users’ marketing channels and customer engagement data. Emarsys’ Unified Customer Profile contextualizes each individual’s actions and uses their behaviors to reveal their needs and desires. Users can also use…

Bottom Line

Emarsys is an innovative and easy-to-use fully-integrated marketing platform which offers features such as Data, Content Personalization, Automation and Analytics and also partners with leading e-commerce platforms such as Magento.

7.6
Editor Rating
5.1
Aggregated User Rating
1 rating
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Emarsys

28

RedPoint Global

RedPoint Global is the technology company that helps organizations optimize customer engagement by delivering on their brand promise with highly contextual relevance in real time across all touchpoints. RedPoint Global offers features such as Data Quality and Integration, Identity Resolution or Golden Record, Loyalty and Retention, Omnichannel Marketing, Open vs Walled Garden, Optimization Using Machine Learning, Personalization, Real-Time Interaction Management and Single Customer View. RedPoint has the automated processes to access, match, and clean the users’ data regardless of format or location. RedPoint lets users resolve the different ways customers appear in various engagement systems and build a continuously updating…

Bottom Line

RedPoint Global offers features such as data quality and integration, identity resolution or golden record, loyalty and retention, omnichannel marketing, open vs walled garden, optimization using machine learning, personalization, real-time interaction management and single customer view.

7.6
Editor Rating
7.7
Aggregated User Rating
1 rating
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RedPoint Global

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About The Author
imanuel