Sizmek

Sizmek is an independent buy-side advertising platform that creates inspiring expressions. Through the inspiring expressions, Sizmek enables building of long lasting and meaningful impressions that inspire relationships with your clients.

Sizmek provides integrated and powerful solutions that enable creative, data, and media to work together to achieve optimal campaign performance throughout the customer journey. Sizmek uses artificial intelligence that provides an excellent platform for identifying robust and scalable insights within data across the key dimensions of predictive marketing that includes; creative, context, campaigns, cost, and consumers. The three key features provided by Sizmek include; data enablement, media execution, and creative optimization.

The data enablement feature enables you to view panoramic views of your campaign, make the most of the client journey, provide context to your content, and gain more control over your costs. In understanding the customer journey, the data enablement feature provides an excellent platform for leveraging your full funnel data to facilitate creation of detailed portrait of each client’s unique interests.

The data enablement feature also provides AI-powered sentiments and contextual data analysis that provides you with the power to decide how, where, and when to reach your audience at a precise time. Sizmek provides you with easy to use tools that enable quick comparing of goals to actual results and calculate the returns on ad spend.

Sizmek also provides solutions that provide media visibility into conversions, frequency, view ability, and fraud. It therefore provides an excellent platform for managing your ad delivery across multiple publishers and DSPs. The AI-enabled data streams provide an excellent platform for gaining better insights and better results.

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