Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. The web content management (WCM) system was built from the ground up as an integrated platform to support global, multilingual content at scale and provide the flexibility that enterprises demand.

Sitecore is a Web Content Management solution developer that enables organizations to market in context of customer interactions. The Sitecore platform is integrated to support global, multilingual content at scale and provide the flexibility that enterprises demand. It’s easy to use for marketers but also open and powerful for IT teams that want to customize, manage, integrate, and secure even the most demanding of websites.

The platform makes use of a write-once, distribute-across-any-channel approach to web content making it easy for content to look good wherever it’s consumed. One of its key features is the Sitecore® Experience Database (xDB) which is a single marketing repository of customer interaction data. This functionality is able to deliver targeted, relevant content to unique visitors, visitor types, or personas by allowing users to set personalization rules that test details about visitors during their visit. Text, rich media, forms, social media widgets, promotions, recommendations, and more can be personalized based on rules, workflows, or a visitor’s device or location.

Sitecore automatically serves content in the format best sized and suited for a user’s device. Besides this, Sitecore’s device detection module lets users automatically detect and optimize content for different devices, allowing them to preview how their content will look on an iPhone vs. a Surface tablet. And the geo IP detection package lets users personalize based on physical location.

The developer has also introduced the Experience Accelerator to its Sitecore Web Experience Manager Version 8.2. This is a package that reduces web development from months to weeks by offering drag-and-drop templates for commonly used page components.

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