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Zeta Global
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Zeta Global

Overview
Synopsis

Zeta Global is an intelligent marketing platform that combines individual level data, marketing automation, and artificial intelligence to engage and identify the right clients with personalized experiences that are inspiring, valuable, and relevant

Category

Campaign Management Software

Features

• Build a single view of the customer
• Capture signals and generate AI models
• Predict and automate the selection of ideal audiences
• Optimize campaign creative based on real time behavior
• Listen and respond, real-time
• Connect experience across channels and campaigns
• Build customer knowledge through behavioral and 3rd party data
• Measure performance against goals
• Predict optimal timing, channel, and message, and user
• Manage the 360 degree view of each customer
• Create feedback loop for input

License

Proprietary

Price

• Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Zeta Global

What is best?

• Build a single view of the customer
• Capture signals and generate AI models
• Predict and automate the selection of ideal audiences
• Optimize campaign creative based on real time behavior
• Listen and respond, real-time
• Connect experience across channels and campaigns
• Build customer knowledge through behavioral and 3rd party data

What are the benefits?

• Enables you to translate your anonymous website visitors into addressable segments
• Establish a single view of your target audience for customer acquisitions/reactivation
• Enables marketers find the right customers at the right time
• Understand customer preferences and personalize experiences
• Connect experience and manage continuous dialogue
• Tap into expertise and execution capabilities across the lifecycle

PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
10
Features & Functionality
7.6
10
Advanced Features
7.6
10
Integration
7.6
10
Performance
7.6
10
Customer Support
7.6
10
Implementation
10
Renew & Recommend
10
Bottom Line

Zeta Global is an intelligent marketing platform that enables marketers to retain, acquire, and grow customer relationship through combination of marketing automation, individual level data, and artificial intelligence to engage and identify right clients.

7.6
Editor Rating
10
Aggregated User Rating
1 rating
You have rated this

Zeta Global is an intelligent marketing platform that combines individual level data, marketing automation, and artificial intelligence to engage and identify the right clients with personalized experiences that are inspiring, valuable, and relevant. Zeta Global uses their data cloud that contains multiple signals and profiles that seamlessly integrate with their patented artificial intelligence to help marketers retain, acquire, and grow customer relationships. The experience cloud feature provides an excellent platform for content creators like brands and publishers to extend the customer conversation, deepen customer engagement, and increase lifetime value. The three key features provided by Zeta Global are data cloud, the marketing cloud, and the experience cloud. The marketing cloud feature provides an excellent platform for learning, designing, and delivering. In learning, the marketing cloud feature enables building of a single view of the customer and capturing signals and generation of AI models. In designing, the marketing cloud feature facilitates optimization of creative campaigns based on real time behavior and prediction and automation of selection of ideal audiences. The data cloud feature enables you to understand the identity across known and anonymous users as well as building customer knowledge through third party and behavioral data. The data cloud feature also provides an excellent platform for measuring ROI and performance and automating audiences against goals. The experience cloud feature provides an excellent platform for creating discussion within your specified user community and analyzing customer patterns that matter. The experience cloud feature also provides an excellent platform for creating one on one customer experiences and managing a 360 degree view of each client.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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