Predictive Analytics
Now Reading
Top 10 Predictive Lead Scoring Software
2

Top 10 Predictive Lead Scoring Software

Top 10 Predictive Lead Scoring Software
5 (100%) 86 ratings

Lead scoring is a very useful system for measuring a prospect’s likelihood of buying. Lead scoring is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads will engage and in the order of priority.

A score can be arrived by considering the prospect’s previous interactions with the organisation along with other external data points and signals, such as demographics and prospects behaviour attributes from various other data sources.

This can be achived by connecting organisations customer relationship management system with a predictive lead scoring platform. The predicted lead score and the potential future value of the prospect provides the marketers a 360 degree view of all buying signals and will allow sales people to prioritize their targets.

What are the Top Predictive Lead Scoring Software: ActiveCampaign, Infer, 6sense, Mintigo, EverString, SalesWings, IKO System, Fiserv, Velocify, Sparklane are some of the companies who offer predictive lead scoring platforms.

What are Predictive Lead Scoring Software?

Predictive Lead Scoring Software uses both historical data such as the prospect’s previous interactions with the organisation along with other external data points and signals, such as demographics and prospects behaviour attributes from various other data sources and predictive analytics to calculate a more informed score.

Top Predictive Lead Scoring Software

ActiveCampaign, Infer, 6sense, Mintigo, EverString, SalesWings, IKO System, Fiserv, Velocify, Sparklane
Predictive Lead Scoring Software
PAT Index™
 
 
 
 
 
 
 
 
 
 
1

ActiveCampaign

ActiveCampaign
ActiveCampaign

ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. ActiveCampaign automate your marketing channels using personal and behavioral data about your contacts. ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen. It also start or nurture sales processes, track page visits and custom events you define, providing real-time behavioral analysis, easily create segments of your contacts using basic or advanced logic, check against your contacts' data behaviors, interactions, location, history, and much more. You may like to read:…

Overview
Features

• Email marketing
• Marketing automation
• Sales and CRM
• Messaging

Price

• Platinum: 99 $/month
• Diamond: 49 $/month
• Gold: 17 $/month
• Enterprise: 149 $/month

What is best?

• Marketing automation
• Sales and CRM
• Messaging

What are the benefits?

• Consolidated data into a single source
• Use goals to measure and optimize
• Variety of platforms

Bottom Line

ActiveCampaign provides options for what you can automate within each of your automations, update data, initiate campaigns, add branches, add conditions, wait for certain things to happen,

8.1
Editor Rating
8.8
Aggregated User Rating
4 ratings
You have rated this

ActiveCampaign

2

Infer

Infer is a predictive and analysis tool target for marketing activities. The software enables users to identify target market and potential customers who are likely to convert to real customers of the company. The software makes of use of machine learning algorithms and data analysis technique coupled with machine learning and predictive intelligence, to get its work done. The software delivers accurate results to find and target potential customers. The software is fast and efficient. The software follows some steps before delivering final results. Infer collects data already available inside the organization. It collects data from organizations systems, marketing automation…

Overview
Features

•Predict potential customers
•Collects data from all possible sources
•Makes use of machine learning intelligence

Price

Contact for price

What is best?

•Predict potential customers
•Collects data from all possible sources
•Makes use of machine learning intelligence

What are the benefits?

•Predictive Fit Modeling
•Multiple Models
•Link all data from CRM & Marketing Automation systems

Bottom Line

Infer brings innovation and expertise from consumer search giants to help scale your business to new heights.

7.5
Editor Rating
6.8
Aggregated User Rating
2 ratings
You have rated this

Infer

3

6sense

6sense is a predictive tool targeted to companies and organizations. The software helps in making predictions regarding sales and marketing. The software relies on statistic, demographic and firmographic analysis to make predictions. The software is fast, efficient and effective in making predictions. The software delivers results with accuracy. Companies no longer have to rely on intuitions. The software delivers best results by making important calculations and analysis. The results are delivered with accuracy of up to eighty five percent. The software combines time sensitive data in order to make predictions. The software enables users to make accurate B2B web based…

Overview
Features

•Assist in sales and marketing
•Identify prospects and opportunities
•Enable execution of marketing campaigns
•Assist in cross and up sell
•Make predictions using time-sensitive data

Price

Contact for price

What is best?

•Assist in sales and marketing
•Identify prospects and opportunities
•Enable execution of marketing campaigns

What are the benefits?

•Connects data generated by marketing initiatives
•Account-Based Outbound Prospecting
•Behavioral insights into targeted accounts

Bottom Line

Unlike basic predictive lead-scoring tools that rely on static data, demographics, and firmographics, 6sense ties together thousands of sources of time-sensitive intent data from the B2B web to make its predictions.

7.5
Editor Rating
4.8
Aggregated User Rating
1 rating
You have rated this

6sense

4

Mintigo

Mintingo collects data from diverse sources. Data is collected from all over the world related to finances, sales, marketing, technology, staffing procedures and so on. Data is collected from various companies across the globe. The software collects these data points and compares them with the data of customer relationship management and marketing automation platforms. The data is analyzed. Analyses reveals important and relevant information related to customers. Analysis provides a deep insight into customer’s behavior their needs and demands. The software identifies a set of indicators related to leads or highly valuable customers. These indicators enable better marketing decisions. The…

Overview
Features

•Built marketimg predictive modals
•Easy to use
•Can be integrated with market automation and CRM systems

Price

Contact for price

What is best?

•Built marketimg predictive modals
•Easy to use
•Can be integrated with market automation and CRM systems

What are the benefits?

• Customer success at scale
• Transparency
• CRM Data Cleansing

Bottom Line

Mintigo’s Predictive Marketing Platform gives you a 360-degree profile of each contact and account in your database that predicts their likelihood to convert. Use these insights to focus your marketing strategy, build your personas, identify target accounts for account-based marketing, or even create content offers that will be highly relevant to your audience. With Mintigo, you’ll be able to understand and engage your audience like never before.

7.5
Editor Rating
4.7
Aggregated User Rating
2 ratings
You have rated this

Mintigo

5

EverString

Everstring helps several companies influence data to optimize sales and marketing capabilities. Everstring has a self-service platform that gives sales and marketing team access to the predictive marketing. It has predictive segmentation that enables marketers to influence thousands of data signals to create data-backed groupings of accounts for marketing technology. Everstring platform has the capability to create predictive segments in a minute. These predictive segments can drive different marketing activities like marketing programs, new products release, market expansion, and more. Everstring has the capability to expand predictive demand generation that can increase the database and market to accounts of several…

Overview
Features

•Use predictive demand generation.
•Predictive lead scoring.
•Use company graph algorithms.
•Natural language processing scientists.
•Use Artificial Intelligence and dashboard software for large data sets.

Price

Free trial available.
One-time license, subscription pricing model.
Contact Everstring for pricing information.

What is best?

•Use predictive demand generation.
•Predictive lead scoring.
•Use company graph algorithms.

What are the benefits?

• Score and prioritize accounts
• Reduce prospecting time
• Level up your demand generation efforts

Bottom Line

EverString's Predictive Segments enable marketers to leverage thousands of data signals to create highly defined, data-backed groupings of accounts for marketing outreach. With EverString, a marketer can create a segment themselves in minutes, making this a highly scalable solution for adding a predictive layer into every marketing program.

7.6
Editor Rating
7.2
Aggregated User Rating
1 rating
You have rated this

EverString

6

SalesWings

SalesWings connects to most available email marketing platforms and web forms, in order to allow you to track and qualify your leads accurately.The intelligent algorithm analyzes data from your lead's website activity such as frequency of visits, time they spend and visit behavior, to clearly identify the hottest Leads. SalesWings then automatically sends notifications to your sales team about opportunities to follow-up, in case they are too busy to check.Saleswings is a smart and lead scoring web application that qualifies the marketing leads and sales prospects of several companies with the predictive lead scoring of website activity. Saleswings connects to…

Overview
Features

•Use smart lead scoring.
•Lead website tracking.
•Real- time notifications.
•Web form tracking.
•Use LinkedIn tracking.
•Use API access.
•Salesforce integration.
•Use Partner and OEM Solution.
•Use email marketing solution.

Price

Contact for price

What is best?

•Use smart lead scoring.
•Lead website tracking.
•Real- time notifications.

What are the benefits?

• Easy tracking
• Prioritizing and engaging hot leads
• Easy plug and play

Bottom Line

SalesWings connects to most available email marketing platforms and web forms, in order to allow you to track and qualify your leads accurately.The intelligent algorithm analyzes data from your lead's website activity such as frequency of visits, time they spend and visit behavior, to clearly identify the hottest Leads.

7.5
Editor Rating
8.4
Aggregated User Rating
2 ratings
You have rated this

SalesWings

7

IKO System

IKO System’s engagement predictive lead features enable full time user engagement with leads that is, emails, phones and social activities etc. Lead advanced insights, dynamic prospecting territory, premium sources of information on leads, work by named accounts, advanced lead/account search and couple of other features all fall under the lead generation dataset features category. Predictive lead scoring technology is also present which allows buying signals; lead scoring on 30m contacts and automatic prospecting list (lead scoring). Integration with CRM/Marketing automation includes export qualified leads, efficient salesforce and Marketo/Hubspot/Pardot alternatives. Customer success is also showcased which represents customer success statistics, advanced…

Overview
Features

•Engage with leads (email/phone/social). Lead advanced insights.
•Dynamic prospecting territory. Premium sources of information on leads.
•Work by named accounts. Advanced lead/account search.
•Buying signals. Lead scoring on 30m contacts.
•Automatic prospecting list (lead scoring). Customer success.
•Advanced project management. Enterprise reporting.

What is best?

•Engage with leads (email/phone/social). Lead advanced insights.
•Dynamic prospecting territory. Premium sources of information on leads.
•Work by named accounts. Advanced lead/account search.

Bottom Line

IKO System’s engagement predictive lead features enable full time user engagement with leads that is, emails, phones and social activities etc.

8.9
Editor Rating
5.0
Aggregated User Rating
3 ratings
You have rated this

IKO System

8

Fiserv

Fiserv is a global leader in financial services technology solutions. It helps many clients all over the world to create experiences for the digital world. The associated branches of Fiserv drive innovative technologies in payments, processing services, risk & compliance, and insights & optimization that provide service solutions and integrated technology for the clients. Predictive scores of Fiserv is a predictive model solution that helps to boost profits by identifying ready-to-buy customers for company’s product lines. By using predictive scores model of Fiserv, companies can grow their deposits and loan income, increases customer’s values, drives new revenues and improves customer…

Overview
Features

•Use service solution and integrating technology.
•Use predictive scores model to grow the company’s deposites and loan income, and increases customer’s value.
•Use patent-pending algorithm to increase revenue and improves customer’s loyalty.
•It provides efficient in-house and outsourced payment solutions.

Price

Contact for pricing.

What is best?

•Use service solution and integrating technology.
•Use predictive scores model to grow the company’s deposites and loan income, and increases customer’s value.
•Use patent-pending algorithm to increase revenue and improves customer’s loyalty.

What are the benefits?

• Acquire new customers
• Retain existing customers
• Expand existing relationships

Bottom Line

Predictive Scores can be used to support many business objectives, such as boosting response rates and ROI of direct marketing campaigns through more precise targeting of "ready to buy" customers and ncreasing adoption of digital/mobile banking tools to expand sales of products and fee-based services.

7.5
Editor Rating
5.8
Aggregated User Rating
1 rating
You have rated this

Fiserv

9

Velocify

Velocify is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Velocify LeadManager automatically captures, de-dupes, intelligently distributes, and prioritizes leads so sales reps stay ahead of the competition and focused on closing more deals. Users can seamlessly capture and automatically de-dupe and distribute inquiries coming from a variety of sources, including website lead forms, marketing automation systems, and more…

Overview
Features

•Grow Sales Faster with Lead Management
•Capture and Deduplicate Leads
•Intelligently Distribute Leads
•Guide Selling Process

Price

•Velocify LeadManager Standard $60 per user per month,
•Advanced $95 per user per month,
•Velocify Dial-IQ Outbound $40 per user per month,
•Plus $60 per user per month,

What is best?

•Motivate, Engage and Reward
•Sales Communication
•Workflow Builder

What are the benefits?

•Continuously Prioritize Activities
•Lead Management – Automate Routine Communications
•Gain Actionable Sales Insights

Bottom Line

Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads.

8.9
Editor Rating
8.4
Aggregated User Rating
3 ratings
You have rated this

Velocify

10

Sparklane

Sparklane is the first editor of predictive lead scoring solutions for the European B2B market. The job is to help you identify your market and steer you to the best business opportunities. Sparklane predicts companies most-likely-to-buy through scored leads and then allows you to close more deals. Sparklane is a SaaS predictive Lead Scoring Solution. It helps marketers and salespeople to target “the most likely to buy” companies. Sparklane helps to generate new clients by producing active prospects and identifying opportunities. Sparklane improves the demand generation campaigns of the customers with the smart data. It can deliver customized messaging across…

Overview
Features

•Use 60 business signals to generate the best opportunities.
•Use lead scoring to identify the future clients.
•Use marketing automation tools to fulfill CRM functions.
•Helps to achieve demand generation.

Price

Contact for price

What is best?

•Use 60 business signals to generate the best opportunities.
•Use lead scoring to identify the future clients.
•Use marketing automation tools to fulfill CRM functions.

What are the benefits?

• Time saving
• Direct access to best prospects
• Defined client profile

Bottom Line

Sparklane helps to generate new clients by producing active prospects and identifying opportunities. Sparklane improves the demand generation campaigns of the customers with the smart data

7.5
Editor Rating
6.7
Aggregated User Rating
2 ratings
You have rated this

Sparklane

What are Lead Scoring Software?

Lead Scoring Software uses both historical data such as the prospect’s previous interactions with the organisation along with other external data points and signals, such as demographics and prospects behaviour attributes from various other data sources and predictive analytics to calculate a more informed score.

What are the Top Predictive Lead Scoring Software?

ActiveCampaign, Infer, 6sense, Mintigo, EverString, SalesWings, IKO System, Fiserv, Velocify, Sparklane are some of the companies who offer predictive lead scoring platforms.

2 Reviews

What's your reaction?
Love It
0%
Very Good
14%
INTERESTED
17%
COOL
53%
NOT BAD
15%
WHAT !
0%
HATE IT
0%
About The Author
imanuel