Campaign and Lead Management Software

Campaign Management Software help businesses to manage every part of their marketing campaign, helping them increase the efficiency of such campaigns. Campaign Management Software is aimed at helping businesses develop, measure and manage the outcomes of their marketing campaigns across various channels, both organic and paid. Campaign Management Software helps businesses to execute their marketing strategies for maximum profit. Campaign Management Software is good for businesses who are looking to scale their marketing campaigns to reach more users and channels by automating the tasks and processes involved in the marketing campaigns. Campaign Management Software addresses the issue of a tabulated ROI as executives always want to know the Return on Investment on marketing effort. Campaign Management Software usually have interactive dashboards that allow executives and marketing leaders visualize vital information and important results in their marketing campaigns. Campaign Management Software should possess content marketing functionalities, easy to use analytics, customer record selection, campaign query and review, customer segmentation, and email automation.

PAT Grid™ (Beta) for Campaign and Lead Management Software

Upcoming
Challengers
Leaders
Salesforce Marketing Cloud

AgilOne Predictive Marketing Cloud

PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
 
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Campaign and Lead Management Software
PAT Index™
 
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65
 
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95
 
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81
 
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75
 
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74
 
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74
 
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71
 
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62
 
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62
 
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59
 
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58
 
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55
 
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55
 
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54
 
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53
 
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51
 
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51
 
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50
 
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50
 
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49
 
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48
 
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45
Top Five
PAT Index™
 
1
Salesforce Marketing Cloud
 
2
LinkedIn Sales Navigator
 
3
AgilOne Predictive Marketing Cloud
 
4
Marketo Engagement Marketing Platform
 
5
Sitecore
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