Many businesses are increasingly relying on lead scoring to enhance their digital marketing efforts. Marketing teams now have to analyze potential clients by assigning them a value based on certain factors. This process is referred to as lead scoring. However, digital marketing teams can also use predictive lead scoring software for a better analysis. Predictive Lead Scoring Software enables businesses to develop their predictive models using existing data in their customer relationship management (CRM) systems. It also uses a series of documented customer behaviors and characteristics. Most predictive lead scoring software also includes external data which is useful in isolating the most important leads. This creates efficiency from a marketing perspective and can help an organization to allocate its marketing budget appropriately. Because it fully automates lead scoring, predictive lead scoring software is quite adaptable to changes. It can readjust itself in the wake of changing customer behavior and still produce fairly accurate predictive models for identifying important leads. Most predictive lead scoring software work best when they integrate with existing marketing and CRM systems within the organization. Predictive Lead Scoring Software are available for both small and medium-sized marketing teams as well as larger marketing teams. They offer a range of tools from customer contact to conversion and can help businesses save resources by singling out the high potential leads for their sales teams.