Lead Intelligence is a form of data mining, which helps to capture and provide intelligence and offers a consolidated dashboard that shows all the sales and marketing sales results and activities. It also allows automating many manual and time-consuming processes such as competitor and reporting monitoring. It also gives analytics that contain algorithms that help in identifying the marketing activities that have a significant impact on the sales. Businesses get real-time email alerts as well as customized reports that help in delivering actionable insights straight to the stakeholders who require them. The software also enhances transparency by ensuring all the teams in a company have the relevant performance insights they need to make better and faster business decisions. The program allows maximizing ROI and sales from online marketing efforts while increasing the intelligence on the sales prospects. It also supports integration with Ad campaigns. Through this, the software facilitates the identification of what keyword the lead clicked on as well as the pages they looked at. The software reporting properties are available in the online dashboards and through the email in multiple formats such as Excel and PDF. With the system, businesses can sell more with less effort as the software supports identifying anonymous website visitors.