Marketing Cloud Platform offers a single platform for firms to get insights related to interactions with their clients and campaigns. It gives customers a perfect chance of running campaigns and managing data drawn from the campaigns in email, web, and social channels. The software typically gives the functionalities essential in marketing in the form of software as a service. It also helps firms to engage with their prospects from any location in the world and at any time. With this software, firms can facilitate online and offline integration of data to customer profiles. Through this, the firms can carry out quick analysis on the customers as well as gain important insights. The program supports multiple channels for communication as well as orchestrated personalization. The program also offers a set of tools used in real-time and predictive analytics, which can then be integrated into third party sources such as insight applications. Firms can also engage with their clients by using personalized email as well as mobile messages. Through this, firms engage more with their prospects as well as to identify the excellent message for sharing with clients to boost.