Social CRM Software is used in building relationships that are long-lasting with customers and your predictions which in turn may help you increase your sales as well as revenue amounts. Social CRM software can be divided into various categories depending on their features. These social CRM software categories include product advocacy apps, social publishing apps, social analytics apps, internal community apps, and social media engagement apps. Different social CRM software providers offer different features starting from offering support for different platforms, offering brand monitoring services through the software by finding out where a brand has been discussed or mentioned, providing analytics for the brand using the data collected to providing powerful opportunity management features that can track comments, notes, events, filters, tags, notifications, sharing, among others. The importance of social CRM software is now being recognized by many brands because of the benefits it brings to businesses. Some of the benefits brought about by social CRM software include integrating with existent contact records to make it easier for the marketing department to reach out to all customers, marketing strategies are improved with the use of social CRM software, and keeping track of all the notifications in all social platforms. The correct use of social CRM software can yield remarkable achievements.