Customer Intelligence Platform helps businesses to automatically collect and analyse detailed data relating to their customers in order to gain intelligence on them. These computer tools are designed to give businesses the ability to make inferences based on the data and analyses obtained from them. These tools help brands to develop strategies based on data about history and transactions with customers across several channels. Depending on the channel of interaction, they may be traceable by their mobile number, email address, and social media handle. With the help of Customer Intelligence Platform, these traces are automatically collected and investigated to gain further insight into what makes them tick. These software help to provide marketers with this key customer insight so they can achieve much more than they ever did before by connecting with customers on a personal note, increasing the likelihood of conversion and reducing marketing costs. Customer intelligence software help businesses to understand the effect of the characteristics of every customer, such as behaviour, history, purchasing power, preferences, gender and geographical locations, on their business.