Umbel

Umbel is a data management platform that enables organizations engages and understand their audiences or fans. The platform allows you to collect and act on real-time data, understand fans and sell more tickets.

Umbel enables personalizing and deepening engagements with your audiences at every point of interaction. The first step in managing your platform is growing your fan base. Umbel shades light to your unknown fans and brings your customers into focus. While growing your fan base, Umbel collects rich data from numerous channels such as mobile, check-in, social and more.

The second step in managing your platform is getting to know your audience. Umbel identifies unique segments from behaviors, demographics or brand affinities. Umbel will also compare all the different segments and export what the audience requires on their favourite channels. The third step in managing your platform is reaching your fans and drive revenue.

This is where Umbel does the magic. Umbel enables you to reach the ideal customer you have found with high ROI campaigns across Twitter, Facebook and more. The fourth step in managing your platform is managing and uniting data. Umbel combines your new data with other sources such as CRM. Umbel also cleans up your data and enhances it with demographics and other third party data.

Umbel will certainly deliver the ultimate fan experience to your audiences and is commonly used recognizable names in the sports, entertainment and membership business love industry. Data is a valuable asset in any company therefore handled in a careful way making sure your data is actionable and empowered to improve your business.

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