21 Free & Top Email Marketing Software
One of the greatest concerns in the business world is the ability to build a reliable customer base and increase sales through marketing. The good news is that there are many marketing options to choose from depending on your company’s needs and preferences. However, this means it’s hard for businesses to find the best marketing strategy. Having said that, many businesses have turned to email marketing solutions and capitalized on the benefits of this marketing strategy.
Companies that use email marketing software are able to reach many prospective and existing customer across the world within a very short time. They can send all kinds of marketing email messages at a very low cost and establish good relationships with individual customers. Direct relationships with customers mean that companies can increase their profits by attracting more customers and retaining their existing customers.
Example of Free Email Marketing Software: MailChimp, Campayn, Zoho Campaigns, MailerLite, Mad Mimi, DailyStory, SendPulse, NetHunt, VerticalResponse, Reachmail, SendinBlue, Benchmark are some of the Top Free Email Marketing Software.
Example of Email Marketing Software: Zoho Creator, Apphera, Evercontact, iContact, Maildrop, MailZak, Campaign Monitor, Enabler, Delivra, lemlist are some of the Top Email Marketing Software.
You may like to read: Free & Top Transactional Email Software
What are Email Marketing Software?
Email Marketing Software easily create and deliver email campaigns as part of the overall cross channel marketing approach. Email Marketing Software help to manage and deliver on all aspects of email, to keep the customers looking for more.
Email marketing software is a marketing tool that helps companies create and manage email marketing campaigns. Companies can use it to create, modify, and send commercial messages to individuals or groups of people including potential, new, and existing customers. Marketers can use the service-based application to grow a list of subscribers, design customized email templates, create segmented lists to target specific customers and manage subscriber contacts.
The software can send bulk emails to multiple recipients based on a schedule and generate useful reports. The reports contain information about key performance indicators and other important metrics needed to measure the success of an email marketing campaign. Such metrics include clicks, subscriptions, shares, opens, and bounces.
Marketers can use the software’s automation tool to send automated marketing campaign messages to people on various platforms including websites and social sites such as Facebook, Twitter, Instagram, and LinkedIn. They can also track their recipient’s location and devices.
- Email Editor: Email marketing software programs feature an email editor that allows users to create, edit, delete, send, and forward marketing campaign messages. The best email editors have drag-and-drop capabilities. In addition, users can load pre-designed images and templates.
- Campaign and Subscriber Management: Businesses can use email marketing software to create and manage marketing campaigns that target a wide range of audience. The software helps businesses share campaigns on multiple social media platforms. Also, companies can manage subscriber contacts.
- Autoresponders: This feature helps companies send well-timed, automated email messages to subscribers. Users can set a schedule based on subscriber details to make sure that messages reach the right people at the right time. Subscribers can receive automated messages after signing up, opening an email, or clicking through the company’s website.
- Analytics and Reports: Email marketing software includes a feature that allows business users to access statistics on individual marketing campaigns. With this information, companies can learn more about people who read their email as well as people who visit company websites.
- Mobile App: The best email marketing tools come with a mobile app that allows business users to create and send messages, access marketing campaign analytics, add subscribers, manage contact lists, and perform other crucial marketing tasks.
You may like to read: Free & Top Transactional Email Software
Some of the benefits include:
- Cost effective and convenient
- More loyal customers
- Increased sales
Top Free Email Marketing Software
MailChimp is a marketing automation platform that helps small businesses and big online retailers create email marketing campaign that best suits their platforms. MailChimp also makes it easy to find their audience, engage their customers, and build their brand. Businesses have an excellent platform to automate their marketing by keeping a personal touch while removing manual tasks from their to-do list. MailChimp integrates with major e-commerce providers; therefore, allows using the purchased data to send personalized campaigns and better understand how the marketing affects the bottom line. The primary features offered by MailChimp include marketing automation, email templates, landing pages,…
• Build custom rules as well as allow triggering a series of emails with a single API request
• Versatile templates that offer the flexibility to quickly create and publish landing pages that work efficiently
• Create a campaign, adding and removing content blocks, and inserting product images
• Target customers based on behaviour, previous sales, and preferences
• Monitor the website and sales activity with revenue reports
• Create and send campaigns that suit your marketing needs right from the tablet or phone
• New business – Free
• Growing business - $10/month
• Pro Marketer - $199/month
Campayn is an email marketing software that provides comfortable and affordable ways to build better emails. Campayn offers access to dozens of free email templates which are all made to be responsive and fit for any device. With Campayn, users have an excellent platform to create stunning email marketing campaigns and save time while engaging more customers. Campayn gives theme design options that make it simple to match your website with professional looking emails. The automated workflows offered by Campayn allow sending timely and personalized emails to the contacts. The email design feature enables setting the perfect backdrop for the…
• Gives theme design options that make it simple to match your website with professional looking emails
• Send timely and personalized emails to the contacts
• Add calendar buttons that help customers to keep track of upcoming business events
• Set the perfect backdrop for the email message with beautiful design that reflect the brand
• Keep hosted forms on the server so that it can automatically update the contact list with new subscribers
• Send targeted messages to people
• Basic - $19/month
• Unlimited – $39/month
Zoho Campaigns is an email marketing software that allows businesses to build their audience, run targeted email campaigns, and increase their reach. Zoho campaigns also offer an excellent opportunity for businesses to facilitate creating, sending, and tracking email campaigns that help to build a strong customer base and drive sales up. With Zoho Campaigns, businesses benefit by taking the guess-work off their campaigns, automating their email marketing, using permission-based email marketing, and have personal connections with personalized campaigns. Zoho Campaigns offer pre-designed templates, drag and drop editor, and easy list management to make email, marketing as simple as possible. Zoho…
• A complete analytical toolbox that helps to stay up to date with accurate statistics and insights
• Send follow-up emails with ease using the given automation tools
• Trigger emails based on the subscriber’s activity
• Email-ready templates and customizable layouts to allow marketers create impressive newsletters
• Sync the CRM accounts with Zoho Campaigns to send out emails, and see the results inside the CRM account for an easy follow-up
• Send email campaigns to only those who have opted to receive your emails
Contact for pricing
MailerLite is an email marketing software that provides email automation tools that help to build sophisticated campaigns with no technical skills required. MailerLite also offers users with a drag and drop email builder to help users to design emails without HTML and make it easy to create newsletters that look professional. With MailerLite, users have an excellent opportunity to develop online marketing campaigns and turn subscribers into customers with easy to build and responsive landing pages. MailerLite also allows customizing beautiful popups with just a few clicks. Through this, MailerLite gives the most effective way to convert website visitors to…
• The subscriber management feature makes it easy to add and organize subscribers
• Add as many fields as they like and store loads of info about the subscribers
• Send newsletters that look professional by using the given drag and drop editor and with no HTML skills required
• Segment the subscriber lists based on location, previous engagement, social stats, and age
• Track the email campaign activity as well as what the subscribers are interested in
• Importing contacts manually or via TXT, Excel, and CSV files quickly
• 1-1000 – Free
• 1001-2500 - $10
• 2501 – 5000 - $20
• 5001 – 10,000 - $35
• 10,001 – 15,000 - $50
Mad Mimi is an email marketing software that provides the easiest way to create, send, share, and track email newsletters online. Mad Mimi also makes it easy to send HTML email newsletters that help to grow the subscribers and manage the email list. Mad Mimi offers an elegant ultra-clean interface and thoughtful style design approach that makes it easy for users to create the best-tasting emails. The list management feature makes it simple to manage the automatic suppression of bounces and unsubscribes, endless lists and segmentation. The list management allows adding audience members individually via CSV files or just by…
• Remove duplicates, bounced emails or unsubscribes automatically
• Sign up subscribers and adding them to multiple lists immediately
• Segment the audience for maximum targeting
• The reports and tracking feature shows who opened the email, who clicked which links, and who forwarded the promotion to other friends
• Track real-time results and know what your email is really doing
• Add audience members individually via CSV files or just by pasting them from the spreadsheet for a speedy start
• Basic - $10/mo
• Pro - $42/mo
• Silver - $199/mo
• Gold - $1,049/mo
DailyStory is a powerful digital marketing solution for growing businesses that offers a turn-key solution that includes software and digital marketing expertise to help in finding and keeping new customers. DailyStory also allows businesses to track visitors, know what converts, engage in conversations, and drive new leads. With DailyStory, businesses have an excellent platform to nurture and grow customer relationships, identify keywords that convert, retarget their audience, and use simple campaign flows. DailyStory enables forecasting of visitor behaviour. It achieves this by forecasting future actions such as which visitors are more likely to convert into customers. DailyStory allows identifying anonymous…
• Create workflows that automate actions such as sending an email or adding prospective customers to a newsletter
• Create reusable evergreen campaigns such as new customer discounts
• Send personalised emails at scale to contacts in the campaign
• Promote exit offers which in turn create an opportunity to engage a visitor when they are about to leave
• Send email alerts to team members automatically when a prospective customer visits specific pages within the website
• Identify anonymous website visitors and see which businesses are visiting, page viewed, and how often
• Premium - $799/mo
• Professional - $299/mo
• Basic - $99/mo
• Start-up - free
SendPulse is a multi-channel marketing platform that provides multiple channels of communication. SendPulse allows sending different types of messages separately or combining them into autoresponders. SendPulse also deals with all delivery channels that improve conversion rates by combining services such as email, SMS, Viber, and web push notifications. With SendPulse, businesses benefit from utterly free browser notifications, sending messages directly to their customers' phones, trigger emails from any of their projects, and send messages with images, and buttons and links in Viber. The key features offered by SendPulse include drag and drop editor, automation, subscription forms, ready-made templates, and APIs.…
• Create a unique subscription form using your corporate colors and style
• Quickly and easily crate professional email templates
• Send one free test message to the sender’s active email address to preview the email
• Change the form in the builder and it will be automatically updated on the site
• Send customers a reminder about the product they added to their cart
• Edit the text of notification that the users see after they fill out the subscription forms
• Email service - $9.85/mo
• SMTP service - $8.85/mo
NetHunt is an email marketing software that functions as a Gmail CRM that enhances your inbox with an enterprise-level CRM functionality. NetHunt is designed with a principle of making business management intuitive and as simple as possible. NetHunt makes it easy to create records and update the business data as well as allow users to see the context of their business deals from anywhere in Gmail. NetHunt supports live collaboration whereby all team members receive live updates on the business information shared with them. NetHunt is also private and secure; therefore, giving full control over the information shared with your…
• Export the clients’ data to a spreadsheet with ease
• Set a follow-up email for the sales pitch with a week term
• Share a folder with colleagues and make it immediately available to them
• Create a record and assigning it to the appropriate department or a person responsible for the current pipeline stage
• Use pre-set dates or creating a custom one to rearrange messages into a structured to-do list
• Gives full control over the information shared with your teammates
• Free - $0
• Professional - $24/user/mo
• Enterprise - $48/user/mo
VerticalResponse is an email and social media marketing platform that offers a list of powerful features that facilitate creating high performing email campaigns in less time. VerticalResponse also allows creating, sending, and tracking emails and social posts that look great on every device. With VerticalResponse, users have an excellent platform to change the look and feel of their email to correctly reflect their brand and send an automatic follow-up email to those who missed their first message. Users also have an excellent opportunity to build attractive stand-alone web pages that complement their email campaigns. The key features offered by VerticalResponse…
• The advanced reporting feature enables comparing, customising and getting the best results from the campaigns
• Determine which of the subject lines get better results
• Get deep insights into how subscribers open the email campaigns
• Create a new subject line and determine when the emails will be re-sent
• Add, delete, and modify pre-formatted content blocks to fit your needs
• Automate a campaign to welcome new subscribers, nurture relationships, and maintain engagement levels high
• Basic - $11/mo
• Pro - $16/mo
• Pro+ - $196/mo
Reachmail is an email marketing software that offers an excellent platform for businesses to enjoy nearly a hundred templates, outstanding deliverability, and detailed reporting. Reachmail also allows users to create, deliver, and send and track their free mass email marketing campaigns quickly. Reachmail offers advanced tools that are built right in including social media sharing, message testing, autoresponders, surveys, transactional emails, and API. With Reachmail, users can create or upload an unlimited number of lists to better market their business. The key features offered by Reachmail include email marketing, social media sharing, custom email template, detailed reporting, and API. The…
• The list segmentation feature allows users to slice and dice their list to target their subscribers with high precision
• Create an email campaign in minutes by starting out with the easy to use templates, scheduling, and sending to the inbox
• Post an email campaign to Twitter and Facebook with just one click
• See detailed and live metrics of the email campaigns
• Schedule campaigns and pull back reporting into the system without having to log in
• Schedule a series of messages to welcome the new subscribers
• Bronze - $10/mo
• Silver - $40/mo
• Gold - $70/mo
SendinBlue is an email marketing software that offers users with campaign design tools that are easy to use to enable them to create emails that continually improve their sales. SendinBlue also enables users to design beautiful results-driven campaigns, grow and segment their audience without limits, and optimize their campaigns with insightful reporting. The key features offered by SendinBlue include contact management, campaign creation, email sending, campaign tracking, transactional emails, and integrations. The contact management feature makes it easy to import contacts by simply saving the contact list in comma-separated values format and follow the guidelines from the import set-up wizard.…
• Personalize the emails by providing attribute conditions
• Upload images directly into the SendinBlue image library and use them for multiple campaigns
• Quick and easy creation of messages by simply dragging the design elements from the menu and dropping them where appropriate
• Create and save custom search filters to identify contacts who match your socio-demographic or behavioural criteria
• Save the contact list in comma separated values format and follow the guidelines from the import set-up wizard
• Select and customise templates for emails that are easy to create and unique
• Free - $0
• Lite - $25/mo
• Essential - $39/mo
• Premium - $66/mo
• Enterprise - custom
Benchmark is a simple email marketing software that enables sending beautiful, responsive campaigns in minutes with customizable email templates. Benchmark offers an excellent platform to save time and drive revenue by sending the right email to the right person at the right time. Benchmark allows creating responsive emails with the subscriber's experience in mind. With Benchmark, users can track their success with real-time reports. The real-time reports help to understand what makes better campaigns and allow monitoring of the results. The key features offered by Benchmark include automation pro, email designer, growing the audience, tracking and reports, and apps and…
• See who shared the email campaign via social media or if they liked it
• Facilitates bringing the vision for the emails to life by dragging and dropping feature blocks and images into place
• Send automated email series that are triggered by website and email engagement
• Automate the welcome email series and onboard subscribers with ease
• Automatically move subscribers from the lead list to the customers list
• Create better campaigns by understanding how subscribers interact with your emails
Contact for pricing
Top Email Marketing Software
Zoho Creator is a "low-coding platform that offers to build online database applications for the unique business needs".Essentially, it's a tool that help in building programs for the business quickly, and without needing a deep set of IT skills and an even deeper wallet. When an application is build then one need to think about how it will look (the user interface), what will happen when someone clicks submit (workflows), build reports and dashboards to get insights into what it is doing, manage user security, and a database to store saved data, among a few other things. Zoho creator includes…
Build custom applications on the cloud.
Gather the information.
Save time with automation.
Share data securely.
Turn data into meaningful information.
Work away from the desk.
Connect the business data.
STANDARD ₹300**Per User / Month or ₹3000 Per User / Year
PROFESSIONAL ₹600**Per User / Month or ₹6000 Per User / Year
ENTERPRISE ₹900**Per User / Month or ₹9000 Per User / Year
AppHera is a platform which enables users to build social media monitoring and engagement systems. The features of AppHera are the tracks endpoint, geocomps endpoint and rankings endpoint. AppHera integrates with any modern application of framework that supports RESTful APIs and with all data exchange represented in JSON format. AppHera can be incorporated into dashboards, CRM systems and new applications. AppHera can handle business logic, scheduling and the maintenance of API activity, triggering external API’s and doing the most common tasks expected from a modern system for social media monitoring, engagement and social media property orchestration. Users become API Partners…
• API First
Contact for Pricing
Never lose contact again, let Evercontact automatically turn your emails into an always-updated address book. The basic individual service is free! Evercontact’s service automatically creates and updates contact information (title, company, phone, etc.) from email signatures into address books and/or CRMs. Additionally, Evercontact is compatible with Gmail, GSuite, Outlook, and Office 365, as well as Salesforce and Highrise CRMs. With evercontact, users can go back in time and recover missing contacts from up to 5 years ago to complete users’ address book. Users can now Reach back in time to recover missing information with ContactRescue. ContactRescue will fill in the…
• Contact mining
• Intelligent analysis
• Capture and update
•Individual Free! Essentials $5/mo per user
•Business $13/mo per user
•Enterprise $17/mo per user
The iContact Pro is a simple marketing automation platform which seamlessly integrates email marketing, landing pages, social media management, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. The iContact Pro offers features such as Advanced Email Marketing, Easy-to-Use Workflows, Advanced Tracking and Reporting and Social Posting and Monitoring. Users can easily create professional, high converting landing pages to attract and capture new email subscribers. Users can also segment users’ contacts to nurture them with timely, customized, and relevant emails. iContact Pro puts the power of marketing automation to…
• Easily create professional, high-converting landing pages to attract and capture new email subscribers.
• Put the power of marketing automation to work with individualized workflows that target subscribers with the right content at the right time, based on customer type, geography, and activity.
• Identify and respond to interest signals to move prospects more efficiently through the sales funnel.
• Initiate and join in real-time conversations and trends happening across social networks and actively engage with your audiences.
• Essential - $3200/Mo*
• Professional - $9900/Mo
MailDrop is a free throw away e-mail address. It's temporary. It's transient. It's disposable. It's meant for those times when users don't want to give out real address. Just give someone any e-mail address in the maildrop.cc domain, come back here, put in the e-mail address, and users can see that inbox. Specifically, MailDrop has no signups; has no passwords; is designed for no security and is designed for little to no privacy. MailDrop is free for anyone to use when users need a quick, disposable e-mail address. MailDrop is powered by some of the spam filters created by Heluna,…
• MailDrop is open source
• Spam won't hit your MailDrop inbox
• No signup required
• Free for anyone
• Disposable e-mail address
MailZak is a software that does all the heavy lifting in terms of email marketing, so that your growing business can focus on what matters most. It makes your email marketing effortless. It does this by effectively analyzing the way in which your customers interact with your emails. It seeks to find out whether your customers open your emails, or are your emails marked as spam or find out even if they are actually delivered. MailZak helps you target the right people at the right time. MailZak sends mails with all the trusted services like Amazon, SendGrid and Sparkpost among…
• Power analytics
• Email scheduler
• Ready to use templates
• Inflammable - $12/month
• Explosive - $24/month
• Destructive - $49/month
• Nuke - $89/month
Campaign Monitor is a powerful email marketing platform that provides everything required for managing professional email marketing campaigns used for growing your business. Campaign Monitor provides an excellent platform for creating excellent email campaigns that get results by using the drag and drop email builder that enables picking of multiple professionally designed templates. Campaign Monitor uses powerful email marketing and automation features that enable you to turn your clients into loyal fans by using personalized email campaigns and easy to use tools that help in driving real and bottom line business results. The key features provided by Campaign Monitor include;…
• Email marketing
• Marketing automation
• Contacts and segmentation
• Behavioral email marketing
• Signup forms
• Contacts and segmentation
• Basic - $9/month
• Unlimited - $29/month
• Premier - $149/month
Enabler is a sophisticated email marketing platform for B2B and B2C communications which supplies clients with an efficient, cost-effective email solution and which is designed specifically for complex corporate organizations, allowing users to deliver smarter campaigns with more in-depth analysis. Enabler offers features such as Personalization & Targeting, Sending & Automation, Forms, Surveys & Landing Pages, Data & Customer Insights and Reporting & Analytics. Enabler integrates seamlessly with existing CRM systems, including Salesforce and Microsoft Dynamics and once integrated, Enabler’s intelligent API syncs with the users’ customer data instantly for uninterrupted email automation. Enabler provides big businesses with a reliable…
• Connect with your customers by name by personalizing your subject lines and emails.
• Single Send email templates to an individual contact, or Bulk Send to one or multiple address books.
• 'Pagination' multi-page surveys allow you to create sophisticated questionnaires and gather in-depth data.
• Automated unsubscribe and bounce management ensures your database remains clean and up-to-date.
• Unlock the optimum day and time to send your email campaigns using the Click-Thru Times
Contact For Pricing
Delivra is a result-driven email marketing automation platform that provides an excellent platform for engaging audiences and increasing revenue. Delivra also enables you to leverage client data from several sources for personalized campaigns. With Delivra, organizations are provided with an excellent platform for sending emails to their right clients precisely at the right time. Delivra is powerful marketing software that enables organizations to integrate their customer store for the purpose of identifying abandoned shopping carts and sending emails based on the history of purchase. Delivra facilitates customization of the dashboard to track the metrics of success that are essential to…
• Marketing automation
• Drag and drop editor
• Multi-channel drip campaigns
• Email templates
• Custom email templates
• Responsive email templates
• Weekly insights
• Email previewer
• Lead alerts
• Triggered mailing
• Email newsletters
• Engagement scoring
• SMS text messaging
• Text to subscribe
• Clickthrough heatmap
• Contact builder
• Standard - $75/month
• Professional - $100/month
• Commerce - $150/month
lemlist offers a large set of features to control the process of email outreach.lemlist is the first email automation platform to allow users to automatically generate personalized images. lemlist is the first email outreach platform that lets users create humanized experiences and long-lasting relationships. With lemlist, easily set up sequences of emails and choose to automatically stop the campaign when the person replies, clicks, opens etc.. Create personalized images and insert the first name, the company name, the company logo, a screenshot of a website of the person you're reaching out to. All of this is done automatically and in…
• Campaign wizard, tutorials and support
• Make emails stand out with Custom Images
• Sending algorithm: Make sure to increase email deliverability
• Open Tracking: Know exactly who has opened an email and when
• Click Tracking
• Replies, Out-Of-Office & Bounces Tracking
• Text - $19 / month
• Image - $34 / month
• Video - $500 / month
You may like to read: Free & Top Transactional Email Software