MailChimp

MailChimp is a marketing automation platform that helps small businesses and big online retailers create email marketing campaign that best suits their platforms. MailChimp also makes it easy to find their audience, engage their customers, and build their brand. Businesses have an excellent platform to automate their marketing by keeping a personal touch while removing manual tasks from their to-do list.

MailChimp integrates with major e-commerce providers; therefore, allows using the purchased data to send personalized campaigns and better understand how the marketing affects the bottom line. The primary features offered by MailChimp include marketing automation, email templates, landing pages, product recommendations, abandoned cart, and advanced segmentation.

The marketing automation feature ensures the emails get to the right people at the right time. The marketing feature also allows targeting customers based on behaviour, previous sales, and preferences. The advanced reporting feature allows monitoring the website and sales activity with revenue reports. The advanced reporting feature also allows for informing your email and advertising content with purchase data using Google Analytics.

The mobile app provides a selection of internet-based templates that help in creating and sending campaigns that suit your marketing needs right from the tablet or phone. The mobile app also allows creating a campaign, adding and removing content blocks, and inserting product images. The landing pages provide two versatile templates that offer the flexibility to create and publish landing pages that work efficiently quickly. The built-in segmentation feature allows building custom rules as well as allow triggering a series of emails with a single API request.

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