Email Marketing Software helps businesses automate and run their email marketing tasks. With this software, businesses can also find more effective ways to segment their audience and customers. Email marketing has become a popular marketing technique that helps companies easily reach out to their customers. It is a cheap marketing strategy that allows businesses to reach a broader audience more efficiently and at a lower cost. Email marketing helps companies maintain a close relationship with their customers, thereby improving customer loyalty. While it is possible to practice email marketing without software, the automation provided by the software dramatically reduces the cost and increases overall marketing efficiency. This software is used for creating, tracking and launching email campaigns, which promotes the marketing message of the company. The software keeps in touch with customers using emails and helps convert leads to paying customers. Some standard features of an email marketing software include email templates, lead capture, basic segmentation, mass email delivery, reporting and analytics, scheduled email delivery, and so on. More recent email marketing software allow marketers to perform natural language processing and send customized emails.