Zoho CRM for Google AdWords for Insight into Online Marketing ROI

Zoho CRM for Google AdWords for Insight into Online Marketing ROI : Zoho CRM further expands visibility of End-to-End Customer Cycle with CRM View for Social and New VOIP Telephony Functionality. Zoho CRM for Google AdWords empowers B2B companies to measure the ROI of their online marketing spend and increases their visibility into the entire sales cycle either online and offline, and over extended periods of time. Zoho also added new features to its CRM offering, including CRM View for Social and VOIP Telephony integration.

Majority of B2B companies who advertise online are closing their sales via phone, in person or well after the initial online interaction occurs and the typical B2B sales cycle becomes opaque as it moves offline, and the efficacy of the online marketing spend becomes impossible to judge. With the integration with Google AdWords, Zoho CRM is transforming how B2B companies monitor and measure the ROI of their online marketing efforts. The synchronization between Zoho CRM and Google AdWords allows customers to follow the evolution of a sale from initial keyword click to closing contract and beyond.

Zoho CRM for Google AdWords for Insight into Online Marketing ROI

Zoho CRM for Google AdWords ties together offline transactions and online marketing spend, making it possible for businesses to close the loop between the two. With this, customers can better evaluate their conversion rates and ROI for their Google investment at the campaign, ad group and keyword levels.

Zoho is a comprehensive suite of online productivity, collaboration and business applications for businesses of all sizes. Over ten million users rely on Zoho apps. Zoho’s productivity and collaboration applications include Email Hosting, Document Management, Office Suite, Project Management and more alongside a host of business applications ranging from CRM and Campaign Management to Customer Support, Accounting and more

Zoho also announced a significant update to its telephony functionality, making it easier for customers to integrate their VOIP phone system with their sales operation. The company opened its PhoneBridge API so that any telephony vendor can now easily integrate with Zoho. This allows customers to directly place calls from Zoho CRM’s interface, automatically log call details as activities in their CRM and have relevant customer information displayed on their screen as they answer a call. Zoho PhoneBridge now integrates with Twilio and Ringio, and integration with Five9, Ozonetel and RingCentral is expected soon.